sxsw 2017 panelpicker submission
TRANSCRIPT
GAMIFICATION SUCCESS: SOCIAL MEDIA EDUCATION2017 SXSW PanelPicker Submission
MEET SEAN AND JENNY2017 SXSW PanelPicker Submission
MEET SEAN AND JENNY
This is Sean Carey and Jenny Newman.
They are part of Dell’s Social Media
and Community University team
(SMaC U).
MEET SEAN AND JENNYThey have nearly 30
years combined training and development
experience on top of being social media
subject matter experts.
They are out of cheesecake.
MEET SEAN AND JENNY
Here’s Sean acting as MC for a panel of social media influencers just
before this year’s SXSW.
MEET SEAN AND JENNY
This is Jenny teaching social
media to a packed ballroom in Panama for
#socialmediaday 2016.
MEET SEAN AND JENNY
They are also giant dorks.
The upshot? They can talk, they love to have fun, and they know their
stuff.
THE PROBLEM WITH GAMIFICATION2017 SXSW PanelPicker Submission
WHAT IS A GAME?A game is a problem solving activity, approached with a
playful attitude.-- Jesse Schell (game designer, professor)
WHAT IS A GAME?Playing a game is the
voluntary attempt to overcome unnecessary obstacles.
-- Bernard Suits (philosopher)
Goals
Rules
Feedback
Voluntar
y Participatio
n
THE 4 CORE ELEMENTS OF A GAME
Any game worth its salt (whether a
video game, sport, board game, or an enterprise learning gamification effort) puts thought and
design effort into 4 core elements.
Rules Feedback
WHAT GAMIFICATION IS MISSING
Most current gamification efforts fail because of an
obsession with implementing
leaderboards, points, and badges as a
template approach to getting people to take a prescribed action.
Rules Feedback
WHAT GAMIFICATION IS MISSING
While those tools have their place,
they only address 2 of the 4 core
elements of a truly engaging game.
WHAT GAMIFICATION IS MISSING
Without the other 2 elements,
gamification is nothing more than a glorified Skinner box where people spam the lever for
food pellets.
WHAT GAMIFICATION IS MISSING
Because gamification fails to address goals
and voluntary participation, people
feel manipulated. Also, once the
rewards dry up, so does the desired
behavior.
HOW WE TACKLED THE PROBLEM2017 SXSW PanelPicker Submission
GoalsVolunt
ary Participation
ADDING THE MISSING ELEMENTS
When we revamped our social media
certification curriculum, we
realized there was a way we could fully
gamify the experience to get
learners more involved.
GoalsVolunt
ary Participation
ADDING THE MISSING ELEMENTS
We had to provide compelling goals
and reasons for the class to participate
of their own volition.
GoalsVolunt
ary Participation
ADDING THE MISSING ELEMENTS
We found the perfect blend of
educational opportunities and
missing game elements in the form of an ARG
(alternate reality game).
PRIVATE EYES AND ARGS
We built a crime story as a way to make the
courseware compelling.
We did this by creating online characters,
scripting social media dialogue, and tasking the class with solving
the whodunit.
PRIVATE EYES AND ARGS
We found that the goal of catching the real culprit encouraged the class’ attention
and spurred them to participate and
cooperate in groups.
PRIVATE EYES AND ARGS
They had to use social media tools like LinkedIn and
Twitter in real time to experience the story and uncover the clues required to determine who the criminal was.
PRIVATE EYES AND ARGS
We completed the mood required for
voluntary participation by
taking on hard-boiled detective personas
while facilitating and playing Rat Pack-era
music to set the tone.
IT WORKED
By both quantitative and
qualitative measures, this new
gamified courseware was a vast improvement.
IT WORKED
We even won this nifty industry award for the
project!
PICK US
In conclusion:
Real gamification works when done
right, we’re proud of how we implemented game design into our
courseware, and we’d love to tell you
more!
PICK US
In conclusion:
Vote for us.Or at least get us more cheesecake.