sxsw day 4 social media conversations
DESCRIPTION
Sign up to receive the final SXSW data report here: http://www.salesforcemarketingcloud.com/sxsw-social-media-data-report/ A look at day 4 social media conversations at SXSW, including buzz around Shaq, The Onion, Elon Musk, Dennis Crowley and more.TRANSCRIPT
Brand Journalist, Salesforce Marketing Cloud@jasonboies
Jason Boies
SXSW 2013: A Look at Day Four Social Media ConversationsThe Social buzz from Austin for Monday, March 11
Tuesday, March 12, 13
23,991 Peak of social conversations on Day 4. Conversation around SXSW peaked a little earlier on Day 4 than in past days. The lunchtime crowd, combined with more sessions and attendees leaving, drove conversation.
2013 SXSW Day 4: 280,198 Total Social Conversations
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1pm4pm
8pm12amSocial Media Conversation from Day 4 at SXSW
Tuesday, March 12, 13
Elon Musk Still Talked About on Day 4
1,380
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Elon Musk
Julie Uhrman
Joshua Topolsky
Tina Roth Eisenberg
Matthew Inman
Though Elon Musk amazingly still drove the most conversation from his Day 2 keynote, Julie Uhrman surged during her day 4 keynote, as did her interviewer, The Verge’s Joshua Topolsky
Tuesday, March 12, 13
SXSW 2013 Conversation Drivers: The Onion Parodies SXSW
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@Mashable @SXSW @TheOnion @ArtifactTheFilm @SelenaGomez
The parody news site sent a pair of Tweets mocking SXSW, and in return received a ton of shares across social media. Jared Leto’s Artifact
documentary film saw a fair amount of Retweets, as did Selena Gomez’s account. She’s in town to promote a new movie.
Tuesday, March 12, 13
Most Mentioned Startups on SXSW Day 4: People Still Ironically Loving Hater
0 37.5 75 112.5 150
Bloom!re
Hater
Glocal
Eevzdrop
Speeker
Hater, an app which allows you to share all of the things you hate, still received a lot of love, with Bloom!re and Eevzdrop also seeing some buzz.
*Based on companies listed in the SXSW Startup Village Spotlight List
Tuesday, March 12, 13
SXSW Day 4: Slam Dunk for Shaq
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Shaquille O’Neal
Stephen Wolf
Steve Case
Dennis Crowley
Kim Dotcom
It’s hard to compete with someone as big as Shaq, as all other Day 4 speakers found out. Shaq drove more mentions than Foursquare’s Dennis Crowley and AOL Co-Founder Steve Case, among others.
Tuesday, March 12, 13
Thank You
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Tuesday, March 12, 13