sxsw goes global - an analysis of the international audience tweeting about #sxsw

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#SXSW Goes Global! Where in the world the tweets came from

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2014 was the biggest year ever for the Austin-based South by South West festival. It was also the year it had its most global audience. We took a look at 40,000 people tweeting about the festival over two weeks and identified where in the world they came from.

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Page 1: SXSW goes global - An analysis of the international audience tweeting about #SXSW

#SXSW Goes Global!Where in the world the tweets came from

Page 2: SXSW goes global - An analysis of the international audience tweeting about #SXSW

#SXSW Goes Global

• 2014 was the biggest year ever for the Austin-based South by South West festival. It was also the year it had its most global audience.

• We took a look at 40,000 people tweeting about the festival over two weeks and identified where in the world they came from.

Page 3: SXSW goes global - An analysis of the international audience tweeting about #SXSW

Location of Tweeters talking about South by South West by Country

Page 4: SXSW goes global - An analysis of the international audience tweeting about #SXSW

State by State

• Within the United States, the spread of people tweeting was as you might expect.

• California and New York were the most active states talking about the festival after Texas itself. There were people tweeting from every state in the country.

Page 5: SXSW goes global - An analysis of the international audience tweeting about #SXSW

Location of Tweeters talking about South by South West by US State

Page 6: SXSW goes global - An analysis of the international audience tweeting about #SXSW

All Across the World

• SXSW was making an impact further afield as well. Tweets came flying in from all over the world, from India to Indonesia and even Kazakhstan: the 10th most engaged foreign country.

• Apparently ticket sales for the interactive segment of the festival were bought by representatives of 74 different countries this year, up from 54 in 2013.

Page 7: SXSW goes global - An analysis of the international audience tweeting about #SXSW

Top 20 foreign countries tweeting about SXSW