sxsw highlights 2014

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  • HUSET MARKEDSFRING, DIRECT MARKETING BESTYRELSEN

    Highlights fra SXSW 2014Morten Hershj, Thorkild Bjerre, Niels Chr. Mller, Ida Rivire Le Quement, Emil Spangenberg og Kamilla Harrits

    Kbenhavn, 25. april 2014

  • AGENDA

    From Conference to Festival to MegabrandEmil Spangenberg, Head of Communication, Wonderful Copenhagen

    Back to BasicsKamilla Harrits, Chef for R&D, Fynske Medier

    Making Creativity your BusinessMorten Hershj og Thorkild Bjerre, Co-founders, Another

    Intro til SXSW InteractiveMorten Hershj, Co-founder, AnotherNiels Chr. Mller, Adm. direktr, Express

    Mine Top 2 Take-AwaysIda Rivire Le Quement Marketing Manager Forretningsudvikling, Post Danmark

    Online Privacy og Democray &From Real-Time to Context Driven CommunicationNiels Chr. Mller, Adm. direktr, Express

  • HIGHLIGHTS FRA SXSW 2014

    Intro to SXSW InteractiveNiels Chr. Mller og Morten Hershj

  • The South by Southwest Conference & Festivals offer the unique convergence of music, films, and emerging technologies

    To create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.

    Austin, Texas is the scene

    Convergence of original music, independent films, and emerging technologies.

    Tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas.

    Austin, Texas, is the scene.

    SXSW Co-founder, Louis Black

  • SXSWInteractive32.798 deltagere fra 82 lande1.110 sessions, 2.377 speakers

    Music27.991 deltagere fra 82 lande2.371 acts fra 58 lande111 festival stages214 sessions, 811 speakers

    Film18.747 deltagere200 sessions, 566 speakers

    216 deltagere fra Danmark, 712 fra Norden

    Afholdes p ca. 25 forskellige faste lokationer

    127 officielle SXSW Parties!

  • SXSWiAn incubator of cutting-edge technologies and digital creativity

    From hands-on training to big-picture analysis of the future

    Interactive has become the place to preview the technology of tomorrow today

    SXSW Accelerator (Startup Village)

    SXSW Gaming Expo

    SXSW Trade Show (568 exhibitors)

    SXSW Create (Makers, Hackers and DIYers Unite)

    Digital Creative Job Market

    SXSW Interactive Awards

  • SXSWi SessionsTypes of Sessions:

    Keynotes

    Featured Sessions (Solo, Dual and Panels)

    Core Conversations

    Book Readings

    Workshops

    Future15s

    Meet Ups

    Mentor Sessions

  • SXSWi SessionsSession Tracks:

    Art, Science and Inspiration

    Content and Distribution

    Design and Development

    Entertainment and Immersion

    Film Festivals

    Gaming and Create

    Global Impact and Policy

    Health and Business

    Intelligent Future

    Social and Privacy

    Social and Relationships

    Startup Village

    SXSports

    WTF and Beyond

    Work and Career

  • HIGHLIGHTS FRA SXSW 2014

    Online Privacy & DemocracyNiels Chr. Mller, Adm. direktr, Fluid A/S

  • They (NSA) are setting fire to the future of the internet. you guys are all the firefighters

    Edward SnowdenSXSW 2014

  • "There has been a military occupation of Internet space

    Were all being watched

    Julian AssangeSpokesman, WikiLeaksSXSW 2014

  • "We were attacked by the Chinese in 2010 and the NSA in 2013

    Eric SchmidtGoogle ChairmanSXSW 2014The Internet Is Accelerating Social Change On A Global Scale

  • What it isA mass electronic surveillance data miningprogram launched in 2007 by NSA

    Providers (compelled by law)Allegedly Google, Microsoft, Facebook, Apple, Yahoo, Skype, Youtube, AOL and PalTalk

    SurveillanceE-mails, chat, video, voice photos, storeddata, fil transfers, video conferencing, online social networking details etc.

    PRISM

  • In general, the reality is this: If an NSA, FBI, CIA, DIA, etc. analyst has access to query raw SIGNIT [signals intelligence] databases, they can enter and get results for anything they want.

    Edward SnowdenInternational Business Times, 2013

  • Microsoft to strengthen security over NSA surveillance fearsSiteProNews, 2013

    Yahoo Launches Post-Snowden Security BoostTechWeek, 2014

    Facebook rolls out SSL data encryption for all its web traffic to combat NSA spying techniquesWired, 2014

    President Obama to introduce bill that would end NSA's bulk data collectionNew York Times, 2014

    75% of respondents indicated that The Edward Snowden incident has changed their companies cybersecurity practices ThreatTrack Security Survey, 2014

    The Snowden Effect

  • The Snowden Effect Merkel's phone may have been monitored 'for over 10 yearsThe Observer, 2013

    In wake of Snowden revelations, German Chancellor Angela Merkel proposes secure European webBBC News, 2013

  • "We are pretty sure the information that is inside of Google right now is safe

    Eric SchmidtGoogle ChairmanSXSW 2014The Internet Is Accelerating Social Change On A Global Scale

  • One of the things I would say to a large company is not that you cant collect any data it is that you should only collect the data and hold it for as long as necessary for the operation of the business

    Edward SnowdenSXSW 2014

  • Government has the ability to deprive you of rights. They have police powers, they have military powers, they have intelligence powers they can literally kill you, they can jail you, they can surveil you.

    Companies can surveil you to sell you products, to sell you information to other companies. That can be bad, but you have legal records.

    Edward SnowdenSXSW 2014

  • Data should not be collected without peoples knowledge and consent

    Governments are prioritizing data collection. We need to prioritize data security.

    .. encryption does work

    Edward SnowdenSXSW 2014

    The Bottom Line

  • Hart Research Associates, 2013

  • AnonymityIs Stagning a Comeback

  • A Hub for Your Life on the WebFavePersonal allows you to own your data and your online presence while presenting your content as photos, status updates, quotes, links and videos.

    Owning your Online Identity

  • You become a firefighter

    We need a global constitution a bill of rights.Tim Berners-LeeWorld Wide Web InventorSXSW 2014

  • and as a company?

    You develop a CRM Data Strategy, now!

  • and as a company?

    You give your customers Choice, Control and Infos

  • and as a company?

    You prioritize data securitybefore data collection

  • and as a company?

    This is a marketing-driven job involving board and management!

  • I urge you Make the web that we want

    Tim Berners-LeeWorld Wide Web Inventor

    SXSW 2014

  • HIGHLIGHTS FRA SXSW 2014

    From Real-Time to Context Driven CommunicationNiels Chr. Mller, Adm. direktr, Fluid A/S

  • SituationLocationTimeMedia

    ProfileConsumptionOpinionExperience

  • What theySay

    ThinkDo

  • The Six Cases of Real-Time Marketing

  • The strategy and practice of responding with immediacy to external events and triggers.

    Its arguably the most relevant form of marketing, achieved by listening to and/or anticipating consumer

    interest and needs(Altimeter Group)

  • How one little cookie changed the Super Bowl ad game

  • AMARAs LAW

    We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run."

    Roy AmaraPast president of The Institute for the Future

  • Bridging the Gab between Art, Copy and Code