sxsw: how wearables will change your social aura

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How #Wearables Will Affect Your Social Aura #WearMyData Mark D’Cunha, P.Eng. @mdcunha Designer: Heewon Choi

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Page 1: SXSW: How Wearables Will Change Your Social Aura

How #Wearables Will Affect Your Social Aura

#WearMyData�

Mark D’Cunha, P.Eng. @mdcunha

Designer: Heewon Choi

Page 2: SXSW: How Wearables Will Change Your Social Aura

How Sensors and Big Data will change your Healthcare user experience “The drop in sensor costs is magical!” ~Samsung Innovation Lab

Page 3: SXSW: How Wearables Will Change Your Social Aura

The foundation for continuous sharing.

Once upon a sensor…

Page 4: SXSW: How Wearables Will Change Your Social Aura

Why now?

§  Industrial advancements §  Materials Science §  Communications §  Personalization §  Smartphones

§  Sensors for: §  Accelerometer - motion §  Gyroscope - force §  Magnetometer -

rotation §  Optical heart rate

monitor §  Body temperature §  Blood oxygen

Page 5: SXSW: How Wearables Will Change Your Social Aura

Sensors §  By 2017, more than 18M

health and wellness sensors will be shipped (up from 2M today) Source: ON World

§  By 2017, 515M sensors for wearable, implantable or mobile health and fitness devices will be shipped globally Source: ON World

Page 6: SXSW: How Wearables Will Change Your Social Aura

Wearables

§  Wearable electronic devices for fitness shipments will reach 68.1M in 2015 Source: Gartner

§  Global smartwatch shipments will reach 15M units this year Source: Forbes

Page 7: SXSW: How Wearables Will Change Your Social Aura

“In The Hospital Of The Future, Big Data Is One Of Your Doctors” ~FastCoExist.com

Big Data

Page 8: SXSW: How Wearables Will Change Your Social Aura

Big Data

§  There is a growing divide between firms that can manage big data and those that can't

Page 9: SXSW: How Wearables Will Change Your Social Aura

How will you keep up…

Page 10: SXSW: How Wearables Will Change Your Social Aura

Delivering better insights

Page 11: SXSW: How Wearables Will Change Your Social Aura

Activity Tracking, Connected Fitness

The Rise of New Digital Communities

Page 12: SXSW: How Wearables Will Change Your Social Aura

Fitbit

•  Upwards of 3.3M users •  Ambient device •  Reminders, Weekly

summary, Dashboard •  Gamification: Badges,

Goals, Challenges

Page 13: SXSW: How Wearables Will Change Your Social Aura

Under Armour

Under Armour now has the largest online fitness community in the world

Page 14: SXSW: How Wearables Will Change Your Social Aura

Connected Fitness

§  MapMyFitness 31M users §  Endomondo 25M users §  MyFitnessPal 80M users §  In Jan 2015, recorded

more than 100M workouts §  UA Record will become

their daily destination dashboard

Page 15: SXSW: How Wearables Will Change Your Social Aura

UA Record App

“Passion for fitness builds a very strong social community”

Page 16: SXSW: How Wearables Will Change Your Social Aura

Engagement through Wearables

§  Carefully select your communities §  Leak only the data you want §  Find the influencers §  Cross-post your achievements §  Invite others to join

“If you aren’t wearing your data, you will struggle to be heard.”

Page 17: SXSW: How Wearables Will Change Your Social Aura

Personal sensor data will become part of your social identity.

QUESTIONS

Designer: Esben Oxholm

Mark D’Cunha, P.Eng. @mdcunha