sxsw panelpicker: music industry 10101

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Music Industry 10101: Data as Creative Medium Presented by Chaucer Barnes Executive Director, Context Strategy at http://www.translationllc.com

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Page 1: SXSW PanelPicker: Music Industry 10101

Music Industry 10101: Data as Creative Medium

Presented by Chaucer Barnes Executive Director, Context Strategy at

http://www.translationllc.com

Page 2: SXSW PanelPicker: Music Industry 10101

Over the past 15 years,the ad tech industry has developedrobust and profitable technologies for the application of data.

Page 3: SXSW PanelPicker: Music Industry 10101

This has led toa speculative boomfor companies like Spotify…

Page 4: SXSW PanelPicker: Music Industry 10101

which are rarely profitable,but generate value

from the data they collect.

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Meanwhile, the artists—who draw millions of listeners to these services—never see the data they create.

Page 6: SXSW PanelPicker: Music Industry 10101

Music labels act as intermediaries between artists and digital streaming services…

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…and their collusion with these services is under

increasing scrutiny. 

Page 8: SXSW PanelPicker: Music Industry 10101

A reckoning is coming to the music industry—a massive labor dispute…

Page 9: SXSW PanelPicker: Music Industry 10101

…pitting artists against labels, labels against

streaming services, and on and on, ad infinitum.

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It won’t be long before artists begin to demand access to their data. 

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But what happens when we give artists access to the data they generate, individually and collectively?

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What happens when artists are given the information and the tools to interpret that data, and make it actionable?

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How does data become art in the right hands?

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Music Industry 10101 is a primer for the digital rock star, and a preview of the future of the music business.

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Want to know more? Vote for our session, and we’ll see you in Austin.