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Infomous™: We show what’s trending, you choose what’s relevant Prepared for: SXSW Panelpicker Presented by: Paolo Gaudiano Date: 25 July 2013

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Page 1: SXSW PanelPicker

Infomous™:We show what’s trending,

you choose what’s relevant

Prepared for: SXSW PanelpickerPresented by: Paolo Gaudiano

Date: 25 July 2013

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© 2013 Infomous, Inc. - All rights reserved 2

The Internet has changed the way we get information

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Finding relevant information online is a challenge

Relevant Content

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Source: eMarketer, 4/25/13 from Media Behavior Institute and Experian Marketing reports

More than 80% of online activities involve reading text!

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Example: daily headlines

Can you find what’s relevant to you in today’s news?

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What are people saying on social media?

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Searching can be frustrating

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We like pictures better than text!

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SXSW search in a cloud

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Infomous™ addresses the “relevance problem”

through visual exploration

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The punch line

We show you what’s trending,you choose what’s relevant

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The business model

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Business applications: two main use cases

Consume informationVisual exploration of

content that interests you

Possible targets:• Consumers• Enterprise (reputation

monitoring, data analysis, information management)• Events (monitor, showcase)

Publish informationIncrease site engagement and expose more content

Possible targets:• Publishers• eCommerce sites• Portals• Corporate sites

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Our early successes

For links to live examples, visit http://www.infomous.com/explore/sites

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Publishers enjoy high engagement levels

Representative results:• 15-20% interaction rate• 3-5% overall CTR to new pages• 10-15 minutes average time on page

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Consumers enjoy using (and embedding) Infomous

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Competitive Positioning

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Our competitive landscape

Content Recommendation Contextual

Advertising

Social Media Analytics

Text Analysis & Visualization

Content Curation & Discovery

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Our unique way of solving the “relevance problem”

The traditional way:organize and target

The Infomous way:expand coverage,explore visually

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Please try out Infomous and spread the word!

Paolo [email protected]@icopaolo