1. 1. SXSWi Highlights 4/2/09 Mark Logan
2. 2. Spring Break for Geeks John Biehler, 2009
3. 3. SXSWi Parties Networking Sessions Sessions Attended Sessions in Presentation Sessions Involving Teledildonics
4. 4. Alex Bogusky Sticking Your Nose Where it Doesnt Belong
5. 5.
   • Q: Can an Ad Guy bring bike sharing to America?
   • A: No
   Alex Bogusky image credit:Andrew Duvall
6. 6.
   • I Hate Advertising
   • timesheets
   Alex Bogusky
7. 7.
   • Creativity * Organization = Impact
   Making Ideas Happen Scott Belsky CEO , Behance 99%
8. 8.
   • • Action Items
   • • Backburner Items
   • • Reference Items
   Making Ideas Happen 3
9. 9. Source: behance.com
10. 10. Source: behance.com
11. 11. Source: behance.com
12. 12. Source: behance.com
13. 13. Source: behance.com
14. 14. Source :behance.com
15. 15. More from Behance
16. 16. Search for a More Social Web Image credit: (CC) Brian Solis,www.briansolis.comandbub.blicio.us .
17. 17. Search for a More Social Web
18. 18. [Why We Play Games] Theyre fun! Why Do We Play Games? source:xeodesign.com
19. 19. The 4 Fun Keys 30 emotions from gameplay Hard Fun Fiero People Fun Amusement Easy Fun Curiosity Serious Fun Relaxation emotion < choice< mechanic >choice > emotion
20. 20. Hard Fun: Fiero
21. 21. 1. Hard Fun: Mastery Creates Fiero
    • choices
    • goals
    • challenge
    • obstacles
    • strategy
    • power ups
    • puzzles
    • score
    • levels
    • monsters
    • feelings
    • fiero
    • frustration
    • boredom
    modified from Flow Csikszentmihalyi player choice rewards effort
22. 22.
    • Proven solutions to common problems in specific contexts.
    • Anti-patterns:
    • Ex-boyfriend bug
    • Sock puppets
    • Underpants gnomes
    Social Patterns & Anti-Patterns http://www.designingsocialinterfaces.com http:// developer.yahoo.com/ypatterns /
23. 23. Making Breakthroughs Happen
24. 24. Why Dont Breakthroughs Happen?
25. 25. Picture It On The Suit image credit: http://www.flickr.com/photos/karla_k/
26. 26. Dont Ask
27. 27. Change the EQ Source: http://headrush.typepad.com/
28. 28. Change the EQ Source: http://headrush.typepad.com/
29. 29. Change the EQ Source: http://headrush.typepad.com/
30. 30. Change the EQ Source: http://headrush.typepad.com/
31. 31. Presenting Straight to the Brain Image credit: http:// www.flickr.com/photos/hurleygurley / Present to the brain,not to the mind.
32. 32. Image credit:http:// www.flickr.com/photos/parmat /
33. 33. Image credit: http:// www.flickr.com/photos/peasap / /
34. 34. And also, puppies. Image credit: http:// www.flickr.com/photos/piratescott /
35. 37. Image credit: http:// www.flickr.com/photos/stopdown /
36. 38. Image credit:http://www.flickr.com/photos/oter/ /
37. 39. WTF? Source:Creating Passionate Users
38. 40.
    • If you want to create passionate users, you need to understandpassion . . . . But we can't juststudyit; we have tofeelit. . . .
    • The brain cares deeply, profoundly,passionatelyabout survival of the species. And that means sex.
    Think Sexy Source:Creating Passionate Users
39. 41. Intimate Computing
40. 42. Source:Whisper[s ] Research Group
41. 43. Tune In. Turn on. Source:OhMiBod.com
42. 44. Teledildonics Virtual Sex Machine The Real Touch
43. 45.
    • SXSW Podcasts
    • Behance: www.behance.com
    • Kathy Sierra:headrush.typepad.com
    • Xeodesign:www.xeodesign.com
    • Social Patterns:www.designingsocialinterfaces.com
    • Yahoo Patterns:http:// developer.yahoo.com/ypatterns /
    Back to School
44. 46. And also, puppies. Image credit: http:// www.flickr.com/photos/piratescott /
45. 47.
    • Mark Logan serves as VP, director of interactive atBarkley , one of the largest independent advertising agencies in the U.S. He guides online advertising, e-commerce, mobile and social media campaigns for clients including The March of Dimes, Build-A-Bear Workshop, Sonic Drive-In and Wrangler. Logan began his career in Sydney, Australia, writing and producing documentary films and video. Mark is a graduate of Duke University.
    • Blog:http://mark-logan.blogspot.com/
    • Twitter:http://www.twitter.com/mlogan
    • LinkedIn:http://www.linkedin.com/in/marklogan
    Mark Logan