sxsw v2v: travel design dissonance & the startup advantage
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Travel Design Dissonance & The Startup Advantage
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Travel Industry Fragmentation
Altitude
Product
Interest+Perspective
Eco - Foodie - Adventure - Relaxation - Obscure - Budget - Solo - etc.
Peer Group - Influencer - Industry - Media
Expert - Local - Culture
You
A Pl
etho
ra o
f Var
iables
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Destination Marketing
Social MediaContent Publisher
News NicheCommunities
...and even noisier.
Travel Industry Fragmentation
Image: Mozio
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The Modern Traveler
Usability Authenticity Personalization
Modern Traveler
MapsPeer Powered Travel
OTA Digital ExperienceReviews & Influence
Hyper-PersonalizationDeal-Focused
Interests & Needs
Access & Devices
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Designing The Digital Experience
Destination
Inspiration
Sharing
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Peer-To-Peer Industry Design Difference
Hotel Experiences Transportation
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Sharing a “Well-Designed” Vision of the Future
Image: Fi
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Elegant Disruptors
Images: AirBnB
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Elegant Disruptors
Images: Peek
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Elegant Disruptors
Images: Triptease & Travelboxe
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The Design Differentiator
Image: PiktoChart & UX Magazine
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Advantages of Elegant Design & “Me-Centricity”
Image Source: http://www.whatcreative.co.uk/blog/tips/the-importance-of-user-centered-design/
How To Win:VisitsCustomersMinutesTransactionsLoyalty
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Where Do You Begin?