sxsw_jreckseidler_march2010
Post on 21-Oct-2014
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Thoughts, notes and quotes from the 2010 SXSWi conference held in Austin, TX March 12-21.TRANSCRIPT
SXSWiAUSTIN, TX | MARCH 12-17 2010
WHAT DID I SEE?
WHAT DID I LEARN?
WHO DID I MEET?
“WE ARE TEACHING THE WORLD TO BE USERS, NOT CREATORS” DOUGLAS RUSHKOFF
“THE ABILITY TO ASK FOR ROI IS THERE. THE KNOWLEDGE OF WHAT TO MEASURE IS NOT”
BRIAN SOLIS
“FROM CS LEWIS: WE STRIVE TO BE A PART OF ANOTHER SOCIAL CIRCLE. WE SHOULD BE STRIVING TO CREATE OUR OWN CIRCLES”
JULIEN SMITH
IMAGE COURTESY OF FLICKR / AFFILIATE SUMMIThttp://www.flickr.com
“IT ISN’T ‘SOCIAL MEDIA‘ – THESE ARE ONLINE HUMAN NETWORKS” BRIAN SOLIS
“WHAT CAN SOFTWARE DO FOR US, NOT WHAT CAN I MAKE IT DO?” DOUGLAS RUSHKOFF
“WE ARE IN A FAVOR ECONOMY. THE REDUCTION OF FRICTION IS HURTING THE ABILITY TO CREATE PROFITABLE EFFORTS”
CHRIS BROGAN
“PERSONAL BRANDS, AND THE BRANDS WE REPRESENT, ARE ON A COLLISION COURSE. BUSINESSES HAVE AN ILLUSION OF CONTROL”
BRIAN SOLIS
IMAGE COURTESY OF FLICKR / BRIAN SOLIS:http://www.flickr.com/photos/briansolis
“DELL BARGAINS: THE TWITTER ACCOUNT HAS DEVELOPED $6.5M IN REVENUE”
JULIEN SMITH
IMAGE COURTESY OF HTTP://BLOGS.WAGGENEREDSTROM.COM
“IT IS OUR JOB TO BE AUTHENTIC AND TRANSPARENT. IT IS NOT A STRATEGY ANYMORE”
BRIAN SOLIS
IMAGE COURTESY OF FLICKR / BRIAN SOLIS:http://www.flickr.com/photos/briansolis
'BE AN INVESTOR' : INVEST IN YOUR HUMAN NETWORK, PEOPLE TAKE MORE ACTION WHEN YOU TAKE MORE INTEREST. INVEST IN CAPABILITY AND CAPACITY-REQUIRED FOR GROWTH.
CHRIS BROGAN
“STRONG RELATIONSHIP BETWEEN CREATIVE AND TECHNOLOGIST HAS OPENED MANY DOORS FOR BRAND FICTION OP’S”
HELEN K. ROSS
IMAGE COURTESY OF ADRANTS.COM
“CONSUMERISM. WE WANT THE COOL NEW STUFF. TV WILL ALWAYS SHOW IT TO US.”
DOMENIC VENUTO
“YOU CAN TAKE THE SAME MONEY THAT YOU SPENT ON COMMAS AND SPEND IT ON DOING THINGS FOR PEOPLE AND HAVE THE SAME SUCCESS. ”
ADRIAN HO
“IF YOU HAVE AN APP THAT IS A MICROSITE, IT IS A TOTAL FAILURE” SHIV SINGH
IMAGE COURTESY OF: HTTP://FLICKR.COM/PHOTOS/WALKINGEAGLE/2760103119/
“WHEN DO YOU REALLY NEED TO CONSIDER AN LLC? WHEN YOU HAVE MORE THAN ONE PERSON WORKING ON YOUR BUSINESS”
LIZ STRAUSS
IMAGE COURTESY OF: HTTP://FLICKR.COM/PHOTOS/WALKINGEAGLE/2760103119/
SXSWiAUSTIN, TX | MARCH 12-17 2010
JEFF RECKSEIDLERVP, DIRECTOR OF ENGAGEMENT STRATEGYTAYLOR WEST@JRECKSEIDLERHTTP://JRECKSEIDLER.POSTEROUS.COM