sxsw_jreckseidler_march2010

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SXSWi AUSTIN, TX | MARCH 12-17 2010 WHAT DID I SEE? WHAT DID I LEARN? WHO DID I MEET?

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Thoughts, notes and quotes from the 2010 SXSWi conference held in Austin, TX March 12-21.

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Page 1: SXSW_jreckseidler_march2010

SXSWiAUSTIN, TX | MARCH 12-17 2010

WHAT DID I SEE?

WHAT DID I LEARN?

WHO DID I MEET?

Page 2: SXSW_jreckseidler_march2010

“WE ARE TEACHING THE WORLD TO BE USERS, NOT CREATORS” DOUGLAS RUSHKOFF

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“THE ABILITY TO ASK FOR ROI IS THERE. THE KNOWLEDGE OF WHAT TO MEASURE IS NOT”

BRIAN SOLIS

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“FROM CS LEWIS: WE STRIVE TO BE A PART OF ANOTHER SOCIAL CIRCLE. WE SHOULD BE STRIVING TO CREATE OUR OWN CIRCLES”

JULIEN SMITH

IMAGE COURTESY OF FLICKR / AFFILIATE SUMMIThttp://www.flickr.com

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“IT ISN’T ‘SOCIAL MEDIA‘ – THESE ARE ONLINE HUMAN NETWORKS” BRIAN SOLIS

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“WHAT CAN SOFTWARE DO FOR US, NOT WHAT CAN I MAKE IT DO?” DOUGLAS RUSHKOFF

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“WE ARE IN A FAVOR ECONOMY. THE REDUCTION OF FRICTION IS HURTING THE ABILITY TO CREATE PROFITABLE EFFORTS”

CHRIS BROGAN

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“PERSONAL BRANDS, AND THE BRANDS WE REPRESENT, ARE ON A COLLISION COURSE. BUSINESSES HAVE AN ILLUSION OF CONTROL”

BRIAN SOLIS

IMAGE COURTESY OF FLICKR / BRIAN SOLIS:http://www.flickr.com/photos/briansolis

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“DELL BARGAINS: THE TWITTER ACCOUNT HAS DEVELOPED $6.5M IN REVENUE”

JULIEN SMITH

IMAGE COURTESY OF HTTP://BLOGS.WAGGENEREDSTROM.COM

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“IT IS OUR JOB TO BE AUTHENTIC AND TRANSPARENT. IT IS NOT A STRATEGY ANYMORE”

BRIAN SOLIS

IMAGE COURTESY OF FLICKR / BRIAN SOLIS:http://www.flickr.com/photos/briansolis

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'BE AN INVESTOR' : INVEST IN YOUR HUMAN NETWORK, PEOPLE TAKE MORE ACTION WHEN YOU TAKE MORE INTEREST. INVEST IN CAPABILITY AND CAPACITY-REQUIRED FOR GROWTH.

CHRIS BROGAN

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“STRONG RELATIONSHIP BETWEEN CREATIVE AND TECHNOLOGIST HAS OPENED MANY DOORS FOR BRAND FICTION OP’S”

HELEN K. ROSS

IMAGE COURTESY OF ADRANTS.COM

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“CONSUMERISM. WE WANT THE COOL NEW STUFF. TV WILL ALWAYS SHOW IT TO US.”

DOMENIC VENUTO

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“YOU CAN TAKE THE SAME MONEY THAT YOU SPENT ON COMMAS AND SPEND IT ON DOING THINGS FOR PEOPLE AND HAVE THE SAME SUCCESS. ”

ADRIAN HO

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“IF YOU HAVE AN APP THAT IS A MICROSITE, IT IS A TOTAL FAILURE” SHIV SINGH

IMAGE COURTESY OF: HTTP://FLICKR.COM/PHOTOS/WALKINGEAGLE/2760103119/

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“WHEN DO YOU REALLY NEED TO CONSIDER AN LLC? WHEN YOU HAVE MORE THAN ONE PERSON WORKING ON YOUR BUSINESS”

LIZ STRAUSS

IMAGE COURTESY OF: HTTP://FLICKR.COM/PHOTOS/WALKINGEAGLE/2760103119/

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SXSWiAUSTIN, TX | MARCH 12-17 2010

JEFF RECKSEIDLERVP, DIRECTOR OF ENGAGEMENT STRATEGYTAYLOR WEST@JRECKSEIDLERHTTP://JRECKSEIDLER.POSTEROUS.COM