SYDNEY AUSTRALIA

The largest city in Australia and

home to the worlds most

beautiful harbour

SYDNEY HAS MANY SPECIAL EVENTS

WORLDS BEST NEW YEARS EVE FIREWORKS DISPLAY

MAJESTIC WHALE MIGRATION

STUNNIING LIGHTS OF VIVID FESTIVAL

AND MANY MORE.BUT…….

THE BIGGEST EVENT WAS IN THE YEAR 2000

THE SYDNEY OLYMPIC GAMESRon Baker and Carol Myer recognised the opportunity with Sydney hosting the Olympic games and established SATS. (Stylish Amazing T Shirts)

Providing customised 100% cotton T shirts to the B2B (business to business) market with great success.

GLOBAL FINANCIAL CRISIS

CHEAPER IMPORTSFLOODING

LAST 12 MONTHS

WE DESIGN T SHIRTS

MONTHLY 20% INCREASE

ONLINE TECHNOLOGY

BUSINESS TO CONSUMER

100% COTTON

NON STRETCH COLLARS

“Create your own T”

“Nothing is a problem”

Quality Guaranteed

www.sats.com.au

“Stand out and be Unique”

S STATYLISH

MAZINGHIRTS

• EXISTING CUSTOMER DATA BASE

• YOUNG DEMOGRAPHIC MARKET

• GOVERNMENT AND PRIVATE PRIMARY SCHOOLS

TARGET MARKETS

Andjela Milivojevic

ThomasLo

Satomi Inoue

Sukran Ozer

Creative brief on the 1st January 2015

Creative brief for existing customer data base 1st January 2015

Creative brief on the 15th January 2015

Existing customer data base on the 10th January 2015

20th January 2015LAUNCH

Creative brief for Primary Schools on 1st February 2015

Send out to existing data base on 21st January 2015

Introduce to Metro Sydney on

the 1st March 2015

Send to Primary Schools on the 10th February

Creative brief on the 1st April 2015

Commence on the 20th April 2015

http://blog.hubspot.com/blog/tabid/6307/bid/34032/An-Investigation-Into-the-ROI-of-Direct-Mail-vs-Email-Marketing-DATA.aspx

DIRECT MAIL VS EMAIL

1. Consent - make sure you have consent to contact the recipient and can prove you have obtained it 2. Identify - include accurate information to identify yourself or your organisation as the authorised sender of the message

3. Unsubscribe - make sure your messages have a functional unsubscribe facility, so that recipients can unsubscribe at any time.

LEGAL REQUIREMENT FOR EMAIL MARKETING

Monitoring will consist of weekly meetings to be held through the whole project.

Monthly meetings to be conducted after the 30th April to monitor the success of the campaign.

• DIRECT MAIL RESPONSE• EMAIL REPONSES• INCREASE OF SALES• BRAND NAME RECONGNISATION• WEBSITE VISITORS• FAQ• ONLINE SURVEYS

EVALUATION

RECOMMENDATIONS

SOCIAL

MEDIA

HOME PAGECOMPANY LOGO

LOGIN - TAB

CREATE ACCOUNT - TAB

BUILD YOUR OWN T SHIRT- TAB

PHOTO GALLERY - TAB

VIDEO LINK

SOCIAL MEDIA ICONSCONTACT US, FAQ , COMPANY POLICY AND TERMS AND CONDITION LINK ON PAGE BOTTOM

ABOUT US - TAB • Build your own T shirt introduction• Slide show of pictures• Features & Benefits• Photos

ADD DELIVERY ADDRESS

COMPANY EMAIL &

CONTACT NUMBER

BUILDING OWN T SHIRT PAGEUPLOAD IMAGE - TAB

ADVANCED DESIGNERS - TAB

PHOTO GALLERY - TAB

SCHOOL PAGE - TAB

SUBMIT ICON

START CREATING - TAB

COLOUR SELECTION POP UP

LOCATION POP UP

CREATING TOOLS POP UP

VIDEO INSTRUCTIONS

• Info about program• Detailed instructions

SCHOOL PAGECOLOUR SELECTION

LOCATION AND SIZE

DRAWING AND PAINTING PROGRAM

DESIGN TEMPLATES

SIMPLE INTRUCTION VIDEO LINK

• Schools will have more simple creation tools• School login directs to this page • Educational message of learning and encouraging creativity

FINISH ICON

PHOTO GALLERY

QUANTITY REQUIRED

ALL CARDS AND PAYPAL ACCEPTED

SECURE SITE

SAVE CHANGES

ENTER PAYMENT DETAILS

CONFIRM ORDER

CREATES INVOICE

EMAILS INVOICECUSTOMER RECIEVES EMAIL

CUSTOMER EMAIL

OPEN ATTACHMENTTRACKING NU MBER

CUSTOMER TRACKS ORDER

QUANTITY AND PAYMENTSchool logins automatically change $15

$20 will automatically change to $15 with quantity of 15 or more is selected

SALES FORCE CRM PROGRAM ($180 per month)(detailed procedure in formal report)

1. Establish a commitment to organizational change.

2. Define specific adjustments to operations.

3. Document your Sales force Training Strategy.

The budget for completion for the Website is $1,200

The budget for CRM program is $200 per month