sydney conf presentation
DESCRIPTION
Frocomm 3rd Annual Gov 2.0 Conference 2011TRANSCRIPT
Copy written in white
www.Delib.co.uk
Part 1: Adventures in digital democracy
@DelibThinks
Copy written in white
www.Delib.co.uk
What I did last summer
Whilst I’d planned a 4 week road trip across the vineyards of France . . .
Me in a vineyard
Copy written in white
www.Delib.co.uk
But new gov wrecks my holiday!
The new Coalition government decide to run 2 different mass participation exercises over the summer.
Copy written in white
www.Delib.co.uk
Your Freedom explained
The Your Freedom crowd-sourcing site allowed uses to share ideas
Add ideas
Search via tags
Read and rate ideas
Copy written in white
www.Delib.co.uk
What people were saying
`There was a mix of general popularist ideas, together with useful niche actionable ideas.
Copy written in white
www.Delib.co.uk
Your Freedom in numbers• 500,000 people visited site• 47,000 took part• 15,000 ideas• 97,000 comments• 242,000 ratings• 11,000 tags• Upto 40 Moderators at same
time
An indication of high-levelsof engagement.
Each person who took part, on average made x2 comments, x5 ratings. 1/3 added an idea.
Copy written in white
www.Delib.co.uk
What happened (in stats)
On launch the site saw a massive spike in traffic on day one, and generally high-levels of engagement.
90,000 visits on day 11/5th of all participation. High levels of
engagement
Copy written in white
www.Delib.co.uk
Massive spike + high participation
Over 700,000 page views on day 1, and 4.2 million page views across campaign.
700,000 page views onDay 1.
Copy written in white
www.Delib.co.uk
How we generated such volumes
A mix of launch PR, social media buzz, together with RSS content syndication across partner sites.
RSS widgetEmbedded in
key sites.
Copy written in white
www.Delib.co.uk
What happened in practice
Due to spikes in traffic, in the first few days the site crashed - due to lack of server capacity.
Copy written in white
www.Delib.co.uk
Insights into the Spending Challenge
The Spending Challenge used our Dialogue App - re-skinned to tackle this specific issue.
Same format as YourFreedom
Copy written in white
www.Delib.co.uk
A two-part strategy
Unlike Your Freedom, the Spending Challenge was run in two distinct parts: 1) ideas stage 2) sorting stage
1)Ideas stage
People asked to give ideasof how the governmentcould do more for less.
2) Sorting stage
People then asked to rateall ideas, to help the
government sort throughthe 10,000’s of ideas.
Copy written in white
www.Delib.co.uk
What people were saying
Uses could rate
. . . comment on
. . . And tag
The most useful ideas added were niche ideas. Beyond these there were lots of more general (and quite political) ideas like “Pull out of Afghanistan”.
Copy written in white
www.Delib.co.uk
Spending Challenge numbers• 250,000 people visited site• 20,000 took part• 43,000 ideas• 14,000 comments• 280,000 ratings
Interestingly, participants in the Spending Challenge added 2 ideas each, compared to 0.3 ideas per person in the Your Freedom dialogue.
Users added on averagex2 ideas each.
Copy written in white
www.Delib.co.uk
Spending Challenge (in stats)
The Spending Challenge had even higher levels of engagement compared to Your Freedom: over 15 page views and over 9 minutes on the site.
Spikes related to launchof the 2 phases
Highengagement
Copy written in white
www.Delib.co.uk
What happened next
• 6 weeks after the end of the process, the Chancellor announced which initial ideas he was going to take forward.
• 3 ideas were identified:– a more common sense approach to Criminal
Record Bureau checks for junior doctors.– piloting an online auction site for surplus
and second hand Government equipment– replacing the plastic National Insurance
number card with a letter reducing costs.
Copy written in white
www.Delib.co.uk
. . . so what did this all cost?
£25,000 total
£0.45 per idea
£0.03 per citizenThe costs involved in running these processes was about £25k between them (N.B. certain server and design costs were shared)
Copy written in white
www.Delib.co.uk
And what we learnt . . .• Invest in more servers!• Create a compact process: define
timelines upfront, and pitch it as an *event*, rather than ongoing process.
• Provide a timeline for feedback, to give the process closure.
• Make sure the question asked is specific enough to generate useful ideas.
Possibly the 2 biggest things we learnt were 1) invest in servers 2) create a compact process.
Copy written in white
www.Delib.co.uk
+ make sure it doesn’t clash with your holiday!
Copy written in white
www.Delib.co.uk
Part 2: Vision
Copy written in white
www.Delib.co.uk
An extreme vision of the future
QuickTime™ and a decompressor
are needed to see this picture.
Copy written in white
www.Delib.co.uk
A more practical vision:“Government as a participative platform”
A more practical and achievable vision for government is the concept of “government as a platform” - where government can be fed ideas from relevant sources at relevant times via a layer of apps.
Copy written in white
www.Delib.co.uk
Part 3: turning vision into reality
Copy written in white
www.Delib.co.uk
UK’s *Citizen Space* 3-layer model
UK government have developed Citizen Space - based around a 3 layer model: organising layer, engagement layer and understanding layer. The core aimed at get ting the basics right, so you can innovate on top.
Copy written in white
www.Delib.co.uk
Citizen Space in a nutshell• A consultation platform built for
government by government.• Designed as a collaborative
project between Delib and the UK government between 2009/10.
• Invested over $750,000 in development
• Open source - meaning the code is freely available to be developed + innovated on.
Citizen Space was developed to collaboratively solve the basic challenges, so government can innovate on top.
Copy written in white
www.Delib.co.uk
Problems we set out to solve
• Every day efficiencies - create a central consultation platform designed to address *core* government consultation needs.
• Cross-departmental collaboration - to make it easy for multiple partners to set-up consultations together.
• Address legal challenges - create standard functionality to *minimise* legal challenges.
• Future-proof platform - provide an open-source platform that can be built on in the future.
Copy written in white
www.Delib.co.uk
Who uses Citizen Space
30+ Local and central government, to NGOs (like BBC), and it’s now being taken up by government in Australia
Copy written in white
www.Delib.co.uk
Core Citizen Space functions • Consultation management: manage all consultations in one place, across multiple departments.
• Consultation set-up / creation: create your own consultations (deliberative surveys to simple .pdfs)
• Respondent management and tracking: see who’s been taking part; unique user IDs.
• Analysis + reporting: quantitative cross-tabbing and qualitative coding.
• Syndication: RSS syndication.
Copy written in white
www.Delib.co.uk
1: Organise consultations
All consultationinformation in
one place
Copy written in white
www.Delib.co.uk
2. Consult on complex policy documents
Structure your consultationwith as many sections
as you like.
For lengthy documents, divideinto Chapters, and let peopleconsult on specific sections
Indication of whether you’ve responded to a Chapter or not
Copy written in white
www.Delib.co.uk
3. Filter + analyse responses
Filter response and createCross-tabs of results, to dig
In-depth into results.
Export data for reporting andFurther analysis.
Copy written in white
www.Delib.co.uk
Wow, how can I get some?
• Already paid for by UK government• Open source, so any government can
use• Quick and easy to implement, taking
roughly 10 days to implement• Costs $12,000 to set up• No ongoing license fees - run as many
consultations as you wantCitizen Space is open source, so any government around the world can use it. More info: www.CitizenSpace.com
Copy written in white
www.Delib.co.uk
Part 4: DIY digital democracy
Copy written in white
www.Delib.co.uk
Empowerment = future
people to do X, Y or Z”
QuickTime™ and a decompressor
are needed to see this picture.
Empowerment is a growing cultural trend: both citizens and government have become empowered by technology
Citizens want to have their say 24/7
Government’sIncreasing DIYculture
Copy written in white
www.Delib.co.uk
1) Get the basics right
Implement some basic *consultation infrastructure* like Citizen Space to ensure you get the basics right.
Copy written in white
www.Delib.co.uk
2) Innovate
Once you’ve got the basics right, innovation (the exciting bit) is easy! Especially as there’s lots of low-cost tools available to use - e.g. Delib’s Dialogue App.
Copy written in white
www.Delib.co.uk
3) Do it. It’s easy - and it works!
Running citizen dialogues is really easy - even at a local level. It’s also a pretty cheap thing to do. For example Delib’s Dialogue app costs $8,000 a year, and you can run as many dialogues as you’d like.
Broad ageof participants
Hyper-localParticipation
Copy written in white
www.Delib.co.uk
Delib Down Under
people to do X, Y or Z”Finally, some good news. Delib is launching in Australia via a number of collaborations - with the mission to help Government agencies embrace *DIY digital democracy*.
Copy written in white
www.Delib.co.uk
www.Delib.co.ukwww.CitizenSpace.comwww.Dialogue-App.com
[email protected]@DelibThinks