syllabus bus508

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The Business Enterprise – BUS508 016016 2009 Student Course Guide Prerequisite: None Quarter Summer 2009 Meeting Days/Time Monday (12:00am) – Sunday (11:59pm)* except Weeks 5 and 11 Instructor Dr. Tonya D. Moore, DBA, MPA, CPT (US Army) Instructor Phone 831-682-1584 (mobile 1) or 843-437- 1853 (mobile 2) Instructor E-mail [email protected] Instructor Office Hours/Location Available Upon Request/Online/Charleston, SC Academic Office Phone Number 843-746-5111 (Alternate number: 831- 386-2216) INSTRUCTIONAL MATERIAL Ferrell, O. C., Hirt, G., & Ferrell, L. (2009). BUS508: Business: A changing world: 2009 custom edition (7 th ed.). New York: McGraw- Hill/Irwin. McConnell, C., & Brue, S. (2008). BUS508: The business enterprise: Economic concepts supplement chapters: Custom edition (17 th ed.). New York: McGraw-Hill/Irwin. Custom Book (2008). BUS508: Business enterprise cases. New York: McGraw- Hill. INSTRUCTIONAL MATERIAL - Supporting The following resources provide additional background and supporting information for this course. There is no need to purchase these items for the course. American Psychological Association. (2009). Publication manual of the American Psychological Association (6 th ed.). BUS508 Student Version v200905 1

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Page 1: Syllabus BUS508

The Business Enterprise – BUS508 016016 2009

Student Course GuidePrerequisite: None

Quarter Summer 2009Meeting Days/Time Monday (12:00am) – Sunday (11:59pm)* except Weeks 5 and 11

Instructor Dr. Tonya D. Moore, DBA, MPA, CPT (US Army)Instructor Phone 831-682-1584 (mobile 1) or 843-437-1853 (mobile 2)Instructor E-mail [email protected] Office Hours/Location Available Upon Request/Online/Charleston, SCAcademic Office Phone Number 843-746-5111 (Alternate number: 831-386-2216)

INSTRUCTIONAL MATERIAL

Ferrell, O. C., Hirt, G., & Ferrell, L. (2009). BUS508: Business: A changing world: 2009 custom edition (7th ed.). New York: McGraw-Hill/Irwin.

McConnell, C., & Brue, S. (2008). BUS508: The business enterprise: Economic concepts supplement chapters: Custom edition (17th ed.). New York: McGraw-Hill/Irwin.

Custom Book (2008). BUS508: Business enterprise cases. New York: McGraw-Hill.

INSTRUCTIONAL MATERIAL - SupportingThe following resources provide additional background and supporting information for this course. There is no need to purchase these items for the course.

American Psychological Association. (2009). Publication manual of the American Psychological Association (6th ed.).

Lamb, S. (2006). How to write it: Business plans and reports. Business & Economic Review, 53(1), 17-24.

Stevens, H. (2008). Total quality management now applies to managing talent. Journal for Quality & Participation, 31(2), 15-18.

Tarasovich, B., Lyons, B., & Gerlach, J. (2008). After the acquisition. Strategic Finance, 90(4), 25-31.

I. COURSE DESCRIPTION

Examines the functions and processes within a business enterprise and key factors affecting productivity. Reviews the dynamics of the business operating environment both internal and external, factors affecting competition, and considerations for global operations. Provides a conceptual base for managers to assess and enhance strategic performance in a business organization through the integration of the core business functions, effective resource management, and sound leadership.

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II. COURSE OUTCOMES

Upon the successful completion of this course, the student will be able to:a. Apply the concepts of supply and demand to identify and determine the impact of changes

in market conditions under different forms of competition.b. Apply macroeconomic concepts to determine how changes in a national economy affect

economic growth and impact on a company’s operations.c. Analyze the major economic, social/cultural, technology, and political/legal aspects of the

business environment to identify opportunities and threats for a firm’s operations.d. Formulate competitive market entry strategies based on an analysis of foreign market areas.e. Formulate business plans based on an analysis of domestic and global operating

environments, market dynamics, and internal capabilities.f. Apply the four functions of management and effective decision-making to efficiently

utilize resources and achieve organizational goals.g. Evaluate the different forms of business ownership to determine the optimal structure in

different scenarios.h. Integrate the core human resource management functions and considerations into viable

recommendations to meet the organization’s operating requirements.i. Apply the core marketing concepts and marketing orientation to develop viable marketing

strategies that fit a variety of market environments, domestic and international.j. Analyze a firm’s operations management and make recommendations to enhance quality

and increase productivity.k. Develop recommendations for the use of information technology applications and the

application of decision support systems to gain a competitive advantage and more effectively control operations.

l. Analyze the components of the basic financial statements and conduct trend and ratio analysis to assess a firm’s financial performance.

m. Evaluate the sources of short-term and long-term financing to identify the effective use and associated risks of these sources in managing working capital and in capital budgeting.

n. Use technology and information resources to research issues in Business. 

III. COURSE EXPECTATIONS

As adult students, we expect you to share your experiences and knowledge with your peers in course discussions.

As adult students, we expect active participation and commitment to your learning experience.

As adult students, we expect you to communicate professionally with your professor about your progress in this course.

As adult students, we know you expect prompt and qualitative feedback that will foster learning.

As adult students, we know you expect to apply what you are learning in your personal and professional lives.

IV. WEEKLY COURSE SCHEDULE

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The weekly schedule below describes the learning activities that will help you achieve the course outcomes listed above and the assignments that will be used to measure your mastery of the outcomes. Each week is divided into sections consisting of readings, lectures, activities and assignments. For selected assignments, you will find a rubric that will be used to evaluate your performance.

WEEK 1Course objective in focus: Analyze the major economic, social/cultural, technology, and political/legal aspects of the

business environment to identify opportunities and threats for a firm’s operations. Apply macroeconomic concepts to determine how changes in a national economy affect

economic growth and impact on a company’s operations.

Supporting topics: Business (purpose, concepts of product and profit) Nature of business operations (internal elements, external environment) Concept of stakeholders Micro vs. Macroeconomics (factors affecting business operations) Economic systems (3 basic types, basic economic issues – what, how produced, for

whom/distribution) Economic concepts (economic thought, utility, opportunity cost, marginal analysis) Economic resources (4 factors of production) Economic cycles and GDP Interpreting graphs.

Activities:Readings:

Read Chapter 1: The Dynamics of Business and Economics, and Chapter 1, with Appendix, and Chapter 2 (p.29, 34-37) Economic Concepts book.

Lecture/Discussion:Faculty Introduction, course overview and expectations

Review course philosophy, expectations, assignments, late policy, grading, academic integrity, APA, and attendance policy

Student introductions

Lecture/discussion to provide an overview and purpose of business, the nature of the business operations, the concept of stakeholders.

Class Discussion: Students will analyze the “Responding to Business Challenges: Lowe’s vs. The Home Depot” article on p. 16, Ferrall book and respond to the questions, with supporting rationale.

Lecture/discussion on economic systems (command, socialism, market) and key economic concepts (economic thought, utility, opportunity cost, marginal analysis), micro vs. macroeconomics, economic resources (factors of production), and the role of government.

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Lecture/demonstration on the basic interpretation of graphs used to describe economic relationships.

Review the individual Business Proposal report due in Week 9. The major written assignment for this class is a 7-8 page business proposal. The context of the situation is that you are proposing a new business venture. This could be a small business start-up or a joint venture. A general outline is the Business Proposal outlined on p. 33 in the textbook. The report format and items to address are as follows:

o Business description. The basic category of product/service, mission/purpose of the business, general market area (local/regional/ national/global), and basic organizational design (form of ownership and basic structure, with supporting rationale).

o Competitive analysis: Analyze the industry for the type of product you select, analyze the nature of competition in the industry, the general life cycle stage of the product for the market area you want to operate in, and key success factors for operating in this industry.

o Marketing concept: Description of the product/service or product line. Description of the target market (use supporting demographics), the pricing concept, the promotional positioning, and the marketing channels. Provide rationale as to how the pricing, promotional, and marketing channel concepts fit the target market.

o References: Support your competitor analysis and marketing concept with at least 5 references related to your product category or the market area/conditions for your product.

WEEK 2Course objective in focus: Apply the concepts of supply and demand to identify and determine the impact of changes in

market conditions under different forms of competition. Apply macroeconomic concepts to determine how changes in a national economy affect

economic growth and impact on a company’s operations.

Supporting topics: The nature of free enterprise. Nature of competition Role of government in the economy Circular flow model of a market economy Law of demand and changes in demand Law of supply and changes in supply Market equilibrium (concept, interpreting shifts in demand and supply curves)

Activities:Readings:

Read Chapter 1(Free enterprise, nature of competition, role of government) and Chapters 2 and 3, Economic Concepts book.

Review the “Study Question” 10 on p. 40-41, Economics Concepts booklet, and be prepared to address the case questions during class discussions.

Review the “Study Questions” 3 and 10 on p. 61, Economics Concepts booklet, and be prepared to address these questions during class discussions.

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Lecture/Discussion:

Lecture/discussion on the nature of free enterprise, forms of competition, and the role of government in the economy.

Class Discussion: Students will develop responses to the “Study Question” 10 on p. 40-41, Economics Concepts booklet.

Lecture/discussion on the Law of demand and changes in demand, and the Law of supply and changes in supply.

Lecture/discussion on market equilibrium (concept, interpreting shifts in demand and supply curves) and the circular flow model of a market economy.

Class Discussion: Students will develop a response to “Study Questions” 3 and 10 on p. 61, in the Economics Concepts book.

Assignment: Initiate research on the individual Business Proposal report due in Week 9.

WEEK 3Course objective in focus: Analyze the major economic, social/cultural, technology, and political/legal aspects of the

business environment to identify opportunities and threats for a firm’s operations. Formulate competitive market entry strategies based on an analysis of foreign market areas.

Supporting topics: Business ethics (concept, common issues, ethical decision factors) Actions to promote ethical behavior. Social responsibility (concept/dimensions, consumerism) Business legal environment (sources of law, resolution of disputes) Trade (economic reason why trade occurs) Role of the World Trade Organization and regional trade agreements. Basic forms of conducting international business (export/import, licensing/franchising,

contract manufacturing/outsourcing, joint ventures/alliances, and direct investment). Barriers to international trade. International business strategies (multinational vs. global)

Activities:Readings:

Read Chapter 2 with Appendix B and Chapter 3. Review the text of the “See For Yourself Videocase: Walt Disney Around the Globe”, p.

113, and be prepared to address these during the class discussions. Search online or in a current periodical for an article dealing with a business activity

involving unethical conduct. Read the article to identify the specific ethical issues and be prepared to discuss.

Lecture/Discussion:

Lecture/discussion on trade (economic reason why trade occurs), the role of the World Trade Organization and regional trade agreements, and the barriers to international trade.

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Lecture/discussion on the basic forms of conducting international business (export/import, licensing/franchising, contract manufacturing/outsourcing, joint ventures/alliances, and direct investment), and basic international business strategies (multinational vs. global).

Class Discussion: Students will analyze the “See For Yourself Videocase: Walt Disney Around the Globe”, p. 113, and develop a response to the case questions.

Lecture/discussion on business ethics (concept, common issues, ethical decision factors), actions to promote ethical behavior, social responsibility (concept/dimensions, consumerism), and the business legal environment (sources of law, resolution of disputes)

Class Discussion: Students will review their examples of unethical business conduct. The students will select one or two of the examples and outline the specific ethical issues, the factors that may have contributed to the unethical behavior, and suggestions on company policies to prevent such behavior.

Assignment:Assignment #1 Economics and Ethical issues

WEEK 4Course objective in focus: Evaluate the different forms of business ownership to determine the optimal

structure in different scenarios. Apply the four functions of management and effective decision-making to efficiently utilize

resources and achieve organizational goals.

Supporting topics: Different forms of business ownership, determine the optimal structure in different

scenarios. Joint ventures and cooperatives. (basic operation) Use of mergers and acquisitions to support growth. Management functions (purpose/actions in each function, relationship between the

functions) Levels of management (perspective/main purpose of each level) Management skills (characteristics, application) Decision-making (process, considerations)

Activities:Readings:

Read Chapters 5 and 7 Review the Cullman Electric Cooperative case article and be prepared to discuss the

following during class discussions:o What are the most significant management failures in this case?o What should be the top 3-5 priority actions for Cullman Electric in the next 2-3

days? The next 2-3 weeks?

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o What should Cullman Electric Cooperative address in their contingency planning for future emergencies? What should be their general approach/concept for responding to this type of emergency?

Lecture/Discussion:

Lecture/discussion on the different forms of business ownership, joint ventures and cooperatives (basic operation), and the use of mergers and acquisitions to support growth.

Class Discussion: Students will analyze the Cullman Electric Cooperative case article and develop a response to the following:

o What are the most significant management failures in this case?o What should be the top 3-5 priority actions for Cullman Electric the next 2-3

days? The next 2-3 weeks?

Lecture/discussion on the management functions (purpose/actions in each function, relationship between the functions) and levels of management (perspective/main purpose of each level).

Class Discussion: Students will analyze the Cullman Electric Cooperative case article and develop a response to the following:

o What should Cullman Electric Cooperative address in their contingency planning for future emergencies? What should be their general approach/concept for responding to this type of emergency?

Lecture/discussion on management skills (characteristics, application) and decision-making.

Assignment: Continue work on the individual Business Proposal report due in Week 9.

WEEK 5Course objective in focus: Formulate business plans based on an analysis of domestic and global operating

environments, market dynamics, and internal capabilities.

Supporting topics: Nature (advantages/disadvantages) of small business operations. Considerations/planning for business start-up. Organizational structure (based on strategy, considerations for specialization,

departments, delegation of authority, centralization) Organizational structure formats (basic line structure, departmental (line & staff,

multidividional), matrix, network/virtual). Groups vs. teams – basic characteristics. Organizational culture (concept, impact on operations)

Activities:Readings:

Read Chapters 6 and 8.

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Review the “Solve the Dilemma” case on p. 196 and be prepared to answer the following questions:

o Evaluate the idea of a low-fat cookie and muffin retail store.o Are there any concerns in connection with starting a small business that Jack and

Bruce have not considered?o What advice would you give Jack and Bruce as they start up their business?

Review “Destination CEO: Spectrum Brands” on p. 251 and be prepared to address the following during class discussions:

o How did David Jones’s early involvement with sports influence his management style?

o The organizational structure of Electrolux differs significantly from that of Spectrum Brands. What would David Jones see as a common thread running across different companies that he has been involved with?

o Spectrum Brands was formerly Rayovac, which produced only batteries. Today, Spectrum Brands produces a diversified product mix. Explain how departmentalization would plan an important role to ensure the success of this new corporate strategy.

Lecture/Discussion:

Lecture/discussion on the nature (advantages/disadvantages) of small business operations and considerations/planning for business start-up.

Class Discussion: Students will evaluate “Solve the Dilemma” case on p. 196 and be prepared to answer the following questions:

Evaluate the idea of a low-fat cookie and muffin retail store. Are there any concerns in connection with starting a small business that

Jack and Bruce have not considered? What advice would you give Jack and Bruce as they start up their

business?

Lecture/discussion on organizational structure (based on strategy, considerations for specialization, departments, delegation of authority, centralization).

Lecture/discussion on organizational structure formats (basic line structure, departmental (line & staff, multidividional), matrix, network/virtual). A network or “virtual” organization occurs when a firm contacts out functions. The company acts as a central core that coordinates the efforts of separate firms contracted to accomplish specific business functions. This structure provides maximum flexibility with minimum capital investment however risks increase. Need reliable contractors and effective control mechanisms.

Class Discussion: Students will analyze Destination CEO: Spectrum Brands” on p. 251 and be prepared to address the following:

o How did David Jones’s early involvement with sports influence his management style?

o The organizational structure of Electrolux differs significantly from that of Spectrum Brands. What would David Jones see as a common thread running across different companies that he has been involved with?

o Spectrum Brands was formerly Rayovac, which produced only batteries. Today, Spectrum Brands produces a diversified product mix. Explain how

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departmentalization would plan an important role to ensure the success of this new corporate strategy.

Lecture/discussion on groups vs. teams – basic characteristics and organizational culture (concept, impact on operations).

Assignment:Assignment #2 Management and Organizational Structure issues

WEEK 6Course objective in focus: Integrate the core human resource management functions and considerations into

viable recommendations to meet the organization’s operating requirements. Apply the core marketing concepts and marketing orientation into viable marketing strategy

to fit a variety of market environments, domestic and international.

Supporting topics: Human resource management (strategic role, productivity) HRM functions – planning/job analysis, recruiting/staffing/orientation, training,

compensation, performance assessment, employee/labor relations. Workforce diversity (characteristics, benefits/impact on organization) Marketing (exchange, functions, marketing concept, marketing environment) Market segmentation (target market) Marketing strategy components (target market and marketing mix – product, price,

promotion, distribution/marketing channels).

Activities:Readings:

Read Chapters 11 and 12 Review the two Store24 case articles (A and B) and be prepared to address the following

during class discussions:o Are the employee performance measures that were decided on valid and reliable

measures of job performance? (Are the measures only affected by employee performance? Would the same level of performance yield similar numbers over time?)

o Can adding other performance measures provide a more effective assessment that will help management identify top performers? What should be added? Why?

o How would you recommend that top performing employees be identified and what actions should the company take to retain these employees?

Lecture/Discussion: Lecture/discussion on human resource management (strategic role, productivity) and the

HRM functions of planning/job analysis, and recruiting/staffing/orientation.

Lecture/discussion on the HRM functions of training, compensation, performance assessment, and employee/labor relations, and on workforce diversity (characteristics, benefits/impact on organization).

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Class Discussion: Students will analyze the two Store24 case articles and develop a response to the following:

o Are the employee performance measures that were decided on valid and reliable measures of job performance? (Are the measures only affected by employee performance? Would the same level of performance yield similar numbers over time?)

o Can adding other performance measures provide a more effective assessment that will help management identify top performers? What should be added? Why?

Lecture/discussion on marketing (exchange, functions, marketing concept, marketing environment) and market segmentation (target market).

Lecture/discussion on marketing strategy components (target market and marketing mix – product, price, promotion, distribution/marketing channels).

Class Discussion: Students will analyze the two Store24 case articles and develop a response to the following:

o How would you recommend that top performing employees be identified and what actions should the company take to retain these employees?

Assignment: Continue work on the individual Business Proposal report due in Week 9.

WEEK 7Course objective in focus: Apply the core marketing concepts and marketing orientation into viable marketing strategy

to fit a variety of market environments, domestic and international.

Supporting topics: Buyer behavior (factors influencing behavior) Role of market research in supporting marketing operations. Concept of the product life cycle. Product strategy (new product development, branding, quality) Pricing strategy (factors affecting: supply/demand, costs, buyer’s concerns, competition,

marketing environment, firm’s pricing objectives) Marketing channels/distribution (participants, configuration, market coverage) Promotion/integrated marketing communication (elements of promotional mix, push vs.

pull strategies, positioning)

Activities:Readings:

Read Chapter 12 and 13. Review the Coca-Cola's New Vending Machine (A) case article and be prepared to

address the following during class discussions:o What market research should have been done before this pricing strategy

alternative was considered? Under what conditions would you recommend Coca-Cola use a “differentiated pricing” (price discrimination) approach?

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o When is the use of “differentiated pricing” (price discrimination) an effective marketing tool? Develop 3 examples and for each example, how would you explain the pricing differences to customers?

Lecture/Discussion: Lecture/discussion on buyer behavior (factors influencing behavior), the role of market

research in supporting marketing operations, and the concept of the product life cycle.

Lecture/discussion on product strategy (new product development, branding, quality) and pricing strategy (factors affecting: supply/demand, costs, buyer’s concerns, competition, marketing environment, firm’s pricing objectives).

Class Discussion: Students will analyze the Coca-Cola's New Vending Machine (A) case article and develop a response to the following:

o What market research should have been done before this pricing strategy alternative was considered? Under what conditions would you recommend Coca-Cola use a “differentiated pricing” (price discrimination) approach?

Lecture/discussion on marketing channels/distribution (participants, configuration, market coverage).

Lecture/discussion on promotion/integrated marketing communication (elements of promotional mix, push vs. pull strategies, positioning).

Class Discussion: Students will analyze the Coca-Cola's New Vending Machine (A) case article and develop a response to the following:

o When is the use of “differentiated pricing” (price discrimination) an effective marketing tool? Develop 3 examples and for each example, how would you explain the pricing differences to customers?

Assignment:Assignment # 3 Marketing issues

WEEK 8Course objective in focus: Analyze a firm’s operations management and make recommendations to enhance quality

and increase productivity. Develop recommendations for the use of information technology applications and the

application of decision support systems to gain a competitive advantage and more effective control operations.

Supporting topics: Operations management (transformation process, goods vs. services) Planning the operating system (considerations – product, operating processes, capacity,

facilities location/layout, technology applications) Supply chain management/logistics (main activities – purchasing, inventory management,

outsourcing, routing/scheduling) Quality (concept, quality control) Management information systems (process/elements, application in business)

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E-Business (characteristics, e-business models)

Activities:Readings:

Read Chapters 9 and 4. Review “Destination CEO: Robert Lane, CEO, John Deere & Company” on page 269

and be prepared to discuss the following questions:o Deere & Company is focused on agricultural machinery. Where will the company

most likely see its most significant growth in sales?o What role does quality play in ensuring Deere & Company’s success?o Does outsourcing plan an important role in Lane’s strategy for growth of John

Deere globally?

Lecture/Discussion: Lecture/discussion on operations management (transformation process, goods vs.

services) and planning operating systems (considerations – product, operating processes, capacity, facilities location/layout, technology applications).

Lecture/discussion on supply chain management/logistics (main activities – purchasing, inventory management, outsourcing, routing/scheduling) and quality (concept, quality control).

Class Discussion: Students will analyze “Destination CEO: Robert Lane, CEO, John Deere & Company” on page 269 and be prepared to discuss the following questions:

o Deere & Company is focused on agricultural machinery. Where will the company most likely see its most significant growth in sales?

o What role does quality play in ensuring Deere & Company’s success?o Does outsourcing plan an important role in Lane’s strategy for growth of John

Deere globally?

Lecture/discussion on management information systems (process/elements, application in business) and e-Business (characteristics, e-business models.

Class Discussion: Students will complete the actions in Building Your Skills – Planning a web site, p. 138-139, and plan the web site, with supporting rationale.

Assignment: Continue work on the individual Business Proposal report due in Week 9.

WEEK 9Course objective in focus: Analyze the components of the basic financial statements and conduct trend and ratio

analysis to assess a firm’s financial performance. Analyze the major economic, social/cultural, technology, and political/legal aspects of the

business environment to identify opportunities and threats for a firm’s operations.

Supporting topics: Accounting (purpose, uses of accounting information)

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Accounting process (accounting equation, double-entry accounting, the accounting cycle).

Financial statements : income statement, balance sheet, statement of cash flows (components, information provided)

Ratio analysis (types of ratios and information provided) Federal Reserve (organization, functions, monetary policy, impact on business)

Activities:Readings:

Read Chapters 14 and 15. Review the “Build Your Skills: Financial Analysis” on page 453 and be prepared to

discuss your results. Review the “Solve the Dilemma: Seeing the Financial Side of Business” on page 484 and

be prepared to discuss the following:o List the various types of U.S. financial institutions and the primary function of

each.o What services of each financial institution is Hill’s new company likely to need?o Which single financial institution is likely to be best able to meet Hill’s small

company’s needs now? Why?

Lecture/Discussion: Lecture/discussion on accounting (purpose, uses of accounting information) and the

accounting process (accounting equation, double-entry accounting, the accounting cycle).

Lecture/discussion on financial statements: income statement, balance sheet, statement of cash flows (components, information provided) and ratio analysis (types of ratios and information provided)

Class Discussion: Students will complete the Build Your Skills: Financial Analysis, p. 453 by calculating the following ratios:

o Profit Margino Return on Assetso Return on Equityo Evaluate the results based on the industry standards presented in the case.

Lecture/discussion on the Federal Reserve (organization, functions, monetary policy, impact on business).

Class Discussion: Students will analyze “Solve the Dilemma: Seeing the Financial Side of Business” on page 484 and be prepared to discuss the following:

o List the various types of U.S. financial institutions and the primary function of each.

o What services of each financial institution is Hill’s new company likely to need?o Which single financial institution is likely to be best able to meet Hill’s small

company’s needs now? Why?

Assignment:Assignment # 4 Business Proposal report due

Complete and submit the Business Proposal Report. See Week 1 for the report format.

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WEEK 10Course objective in focus: Evaluate the sources of short-term and long-term financing to identify the effective use

and associated risks of these sources in managing working capital and in capital budgeting.

Supporting topics: Financial management of current assets/liabilities (working capital) (forms of current

assets, forms of current liabilities/financing). Financial management of long-term assets and liabilities (considerations, capital

budgeting, long-term financing with debt vs. equity).

Activities:Readings:

Read Chapter 16. Review “Going Green” case on page 490 and be prepared to respond to the following:

o What would be the financial motivation behind starting a line that claims to be eco-friendly.

o Why are Williams Sonoma and its brand Pottery Barn experiencing slowed growth and financial difficulties?

o What might the company do to increase sales and improve its image?

Lectures/Discussions: Lecture/discussion on the financial management of current assets/liabilities (working

capital) (forms of current assets, forms of current liabilities/financing).

Lecture/discussion on the financial management of long-term assets and liabilities (considerations, capital budgeting, long-term financing with debt vs. equity).

Class Discussion: Students will complete the “Going Green” case on page 490 and be prepared to respond to the following:

o What would be the financial motivation behind starting a line that claims to be eco-friendly.

o Why are Williams Sonoma and its brand Pottery Barn experiencing slowed growth and financial difficulties?

o What might the company do to increase sales and improve its image?

WEEK 11Course objective in focus: Formulate business strategies based on an analysis of domestic and global operating

environments, market dynamics, and internal capabilities. Apply the four functions of management and effective decision-making to efficiently utilize

resources and achieve organizational goals.

Supporting topics: No new course materials.

Activities:

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Readings: Review previous course materials.

Assignment:

Assignment # 5 Business Management Exercise

V. ASSIGNMENT OUTLINE AND GRADING

Assignment Type Value Due DateAssignment #1 17 % Due: July 12Assignment #2 17 % Start: Aug 1 Due: Aug 8Assignment #3 17 % Due: Aug 23Assignment #4 (Business Proposal) 24 % Due: Sept 6 Assignment #5 17 % Start: Sept 12 Due: Sept 19Class Discussions 8 % See belowClass Discussions Due Date: Week 1 (July 12); Week 2 (July 19); Week 3 (July 26); Week 4 (August 2); Week 5 (August 8* - Saturday); Week 6 (August 16); Week 7 (August 23); Week 8 (August 30); Week 9 (September 6); Week 10 (September 13); Week 11 (September 19* - Saturday)

Grading Scale90-100 A80-89 B70-79 CBelow 70 F

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