sylvain zimmer from jamendo at wikimania 07
DESCRIPTION
Building a sustainable business model around Creative Commons and Music, the Jamendo way - creativity sharingTRANSCRIPT
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Building a sustainable business model around CC and Music
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Two factsAnd their consequences
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<1>
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All the music that has ever been played on Earth will
be available online
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All the music that has ever been played on Earth will
be available online(almost)
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What does it mean?
It will be free
Or extremely cheap
Artist revenues from other sources
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<2>
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The Computer is the Record Label
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“A record label [...] coordinates the production, manufacture, distribution,
promotion, and enforcement of copyright protection [...] and
maintains contracts with recording artists and their managers.”
http://en.wikipedia.org/wiki/Record_label
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“A record label [...] coordinates the production, manufacture, distribution,
promotion, and enforcement of copyright protection [...] and
maintains contracts with recording artists and their managers.”
http://en.wikipedia.org/wiki/Record_label
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“A record label [...] coordinates the production, manufacture, distribution,
promotion, and enforcement of copyright protection [...] and
maintains contracts with recording artists and their managers.”
http://en.wikipedia.org/wiki/Record_label
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“A record label [...] coordinates the production, manufacture, distribution,
promotion, and enforcement of copyright protection [...] and
maintains contracts with recording artists and their managers.”
http://en.wikipedia.org/wiki/Record_label
![Page 14: Sylvain Zimmer from Jamendo at Wikimania 07](https://reader034.vdocument.in/reader034/viewer/2022051208/54655ef3af795907578b592b/html5/thumbnails/14.jpg)
“A record label [...] coordinates the production, manufacture, distribution,
promotion, and enforcement of copyright protection [...] and
maintains contracts with recording artists and their managers.”
http://en.wikipedia.org/wiki/Record_label
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What does it mean?
Making music from A to Z is getting:
Cheaper
Easier
Frictionless
Much more music is coming
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Enter Jamendo
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For ArtistsThe basic deal:
Upload your CC music for free
We share advertising revenue 50/50
Non-exclusive, one-click termination
Individual Rights Management (“Programs”)
Receive donations
Grant commercial usage rights to Jamendo partners
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For UsersThanks to the CC license, users can :
Listen
Download via P2P
Review, Share, Blog
Widgetize
Remix
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... but do I want to listen to free music?
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La Goutte Au Nez
www.jamendo.com/artist/lagoutteaunez/
funk reggae jazz fanfare
France
P2P: 10.000+Streaming: 50.000+
CC by-nc-sa
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Ehma
www.jamendo.com/artist/ehma
classical piano solo
Belgium
P2P: 50.000+ (5 albums)Buzzteam: 1.066 members
Free art license
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Black Era
www.jamendo.com/artist/blackera/
ambient electro triphop
Italy
3 albums on JamendoTops the triphop tag
CC by-nc-sa
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... And 4000 others!
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Demos
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Building a CC-enabled company
And making it sustainable
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CC =>
Innovation
Openness
Business model (50/50)
Technology (API)
Content (we are a Babel not a Label)
Copyright => Usage right
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Europe =>
Focus on non-english speakers
Cultural diversity
Surprising results:
India
Japan
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Community =>
Best way of detecting CC-uncompatible content and commercial uses of NC content
CC makes the community feel more confident, active
Also more attentive
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B2C Revenue streams
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B2B Revenue streams
Music licensing
Platform licensing
Backcatalogs
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But is all of this new?
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No!
What is the biggest online music platform?
iTunes BitTorrent
What is the biggest donation-based online music platform?
Jamendo iTunes
Creative Commons is a DRM ;-)
It’s all about making the right choices from the beginning
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What’s next?
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Lots of new artist programs
Anteriority proof
Many more commercial partners to reach new audiences
Cross-uploading (archive.org / ccmixter / blip.tv / eMusic / iTunes / ... )
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More official languages
Russian
Swedish
Czech
Ukrainian
Japanese
CHINESE !
... ?
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Thanks for your attention
www.flickr.com/photos/tjt195/220510703/
blog.jamendo.com