TelenetA coming-of-age-story
@sylvieverbrugge
https://www.youtube.com/watch?v=GSRG0TqxLWc
We don’t believe in innovation, for the sake of innovation.
It’s about understanding of how real people handle change…
“They always say time changes things,
but you actually always have to change them yourself”
(Andy Warhol)
People can believe that innovation is good…
But people tend to like the status quo…
All humans are born with the belief that whatever is around long
enough is good.
Here is the gap…
How can brands innovate if consumers like the status quo?
From product innovations to costumer centricity
What if …
we keep the relentless focus on the customer…
But evolve towards a modern mature brand
N° of different post-paid tariff plans
≥ 24 ≥ 17
≥ 10 (or 398)≥ 15
From connectivity to connected entertainment
Connectivity brand
Connected entertainment brand
Flemish people love local content
Maturing into a maximal
connected entertainment experience
From challenger to leader
Brand evolution movie
zie John Porter presentatie
Our growth path wasn’t always smooth.
We learned some things the hard way…
From campaigns to
a dialogue 365 days a year
From storytelling to storydoing
Evolving towards more maturity:
“The Telenet Way”
to bridge the gap
Customer
centricity
365 dialogue Best connected
entertainment
experience
StorydoingEmotional
connection
Thank you@sylvieverbrugge