symbology elevator pitch
TRANSCRIPT
craft a better world
fashion that empowers women worldwidewe make fair trade sexy
Marissa Heyl Evanne Allen Katelyn Halldorson
The problem: unemployed artisans and frumpy designs
Huge gap between village artisans and luxury fashion market
Fair trade clothing companies have tried to bridge the gap unsuccessfully
Key insight:i.e. the ‘aha’ moment
The New Luxury:Products with Meaning
Designer brands that now use sustainability in marketing : – Max Mara– Armani– Gap– Kate Spade
Ogilvy & Mather study: Sustainability is the New American Dream Consumer shift from throw-away fashion to investment in quality pieces
The solution: trend-focused design = expanding market
Target customer
-Women ages 25-45-100 K household income -well traveled-educated-artistic
Why Symbology?
ValueSymbology is an ethical luxury fashion label that fuses artisan
textiles with fashion forward designs to create inspired handmade apparel.
StrategyOur premier design services tailor textiles in developing
countries for the global luxury fashion market.
Benefitso Employs marginalized populationso Preserves cultural art formso Provides customers with one-of-a-kind pieces
Value Matrix
Impact stats/market data
Fall / Winter 2012Financial Projections
• Dress Price Points (retail): $130 - $350
• Pieces in Collection– Apparel: 7– Accessories: 3
• Estimated First Year Expenses: $15,000
Timeline• January 2012: Completed prototypes of 10 piece
collection for Fall/Winter 2012
• February 2012: Finalize collection samples and create ‘lookbook’ order book for buyers
• March 2012: Host feedback/order event and take part in UNC fashion show
• April 2012: Begin collection production (in India)
• Launch ecommerce website www.symbologyclothing.com
• June 2012: Finalize distribution system through local boutiques and e-commerce