symptoms of agency denial: 10 warning signs a firm is in trouble

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Symptoms of Denial 10 Warning Signs a Firm Is in Trouble Understand when it’s time to take a serious, in-depth look at the way the agency operates – when a simple hire or fire won’t create significant improvement.

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A key element of leadership is understanding where your firm is now. If the agency seems resistant to change, you may be in denial. The future of marketing belongs to those agencies that discover how to embrace change. Only in this way can they truly prepare for the future. Leadership is critical for lasting change. But leaders can't lead if they don't face the truth!

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Page 1: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptoms of Denial10 Warning Signs a Firm Is in Trouble

Understand when it’s time to take a serious, in-depth look at the way the agency operates – when a simple hire or fire won’t create significant improvement.

Page 2: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 1: All the focus is on past success

Toys of Christmas Past by Paul Townsend

More time is spent talking about the good old days. Case studies are starting to look dated. There is nothing new to show. There is little to get excited about.

Page 3: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 2: Risk taking is not encouraged

Staff is afraid. New ideas just fizzle away. Punishment is doled out for the smallest infraction. Fear of failure drives decision making.

"Taken at Trash " by Melusina Parkin

Page 4: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 3: Politics are the rule

Positions and titles become increasingly important. More private one-on-one meetings. Motivation is questioned. Issues addressed by trying to manipulate staff.

http://rosaryofsighsx.deviantart.com/art/She-Said-Murder-95023382

Page 5: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 4: Employees guess at what management wants

No big-picture direction from management. Focus is on granular-level tasks. Information flow is all back-channel. Staff has difficulty actually getting any work done.

http://369dreamergirl.deviantart.com/art/Gamble-148181897

Page 6: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 5: Decision making in the hands/minds of the few

Agency becomes more insular and siloed. Decisions are bumped up to the next higher authority. Work delayed until management reviews. Anyone who speaks up is viewed with hostility.

http://chris10ne.deviantart.com/art/Slow-Down-173245618

Page 7: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 6: Appearances are all-important

Agency seems focused on distractions, busy work. Managers squash feedback. Bad news is swept under the rug. Nobody is accountable.

http://pumpkin87.deviantart.com/art/Beyond-Appearances-311037927

Page 8: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 7: Programs du jour are the menu

Change programs started and abandoned without achieving anything. Every new management fad imitated. Off-site retreats produce little results.

http://ivan-suta.deviantart.com/art/four-cups-66657081

Page 9: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 8: Micromanagement is the culture

Resistance to delegating any work. Management expects regular reports on miscellany. Smaller and smaller faithful “in” the know. Everything is a priority.

http://www.deviantart.com/art/Minimalism-41907400

Page 10: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 9: Energy level is low

Management finds it easier to brush staff experience aside. More meetings, no decisions. Staff taking more breaks, chatting and wasting time online. Absenteeism rising.

http://www.deviantart.com/art/Just-a-Chair-BW-84801156

Page 11: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Symptom 10: Business as usual

There is no vision for the future, no plan for growth, and no hope. Agency mission statement hanging on the wall seems lifeless and phony. New ideas are squashed.

http://www.deviantart.com/art/Almost-58298129

Page 12: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Get Out of Denial

¨ Establish a Clear Vision/Mission Motivating and energizing, yet

doable, actionable¨ Leadership Must Commit Fully

Ensures resources, decisions, momentum and action

¨ Ensure Everyone Is Involved Incorporate all operational

components and organizational levels, no sacred cows

¨ Involvement/Ownership Leaders and change agents

actively engaged ¨ Have a Plan

Develop it/work it/track it

¨ Our experience in working with agencies of all sizes has uncovered many examples of denial, or barriers to change

¨ Leaders need to shift their focus to inside the agency and address tangible issues often overlooked

¨ Agencies often make the mistake of addressing a single issue, such as staffing, as opposed to taking a more holistic approach to problem solving and long-term planning

¨ We encourage agencies to conduct a broader, more in-depth assessment of their organization to uncover the underlying issues affecting performance

Page 13: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

Sanders Consulting Group¨ Operating over 30 years, helping over

5,000 agencies ¨ Known around the world as the leading

new business consulting firm¨ Working with some of the best managed

agencies on the globe ¨ Selected as the new business training

provider to the largest agencies in the world¨ We show you how to win,

not just play the game

Visit www.sandersconsulting.come-mail: [email protected]

Call 412.897.9329

Bob SandersPresident Sanders Consulting GroupNew Directions For Agency Growth

Page 14: Symptoms of Agency Denial: 10 Warning Signs a Firm Is in Trouble

We see our role as trusted advisors helping you to chart a new path for your firm that leads to success

and perhaps moving to the next level. We believe that anyone can adjust to the industry realities and survive.

But if you embrace them, you can soar.