syndicated data … analysis for… brand… scientists
DESCRIPTION
Syndicated Data … Analysis for… Brand… Scientists. Learning Objective Give students hands-on experience using syndicated data to generate market insights, which in turn drive actionable category and product/brand plans. Some Questions We Often Ask. Score keeping - PowerPoint PPT PresentationTRANSCRIPT
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Syndicated Data …
Analysis for…
Brand…
Scientists.
Learning Objective
Give students hands-on experience using syndicated data to generate market insights, which in turn drive actionable category and product/brand plans.
![Page 2: Syndicated Data … Analysis for… Brand… Scientists](https://reader030.vdocument.in/reader030/viewer/2022020501/56816247550346895dd28702/html5/thumbnails/2.jpg)
Some Questions We Often Ask
Score keeping How are we doing vis-à-vis last year? the competition?
the status quo?
Understand “causality” What factors influence our sales and share? What is
their relative influence?
Prescription What should we do?
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Schedule from March 2011
Day 1 (1:00-5:15)- Intro; Scanner Data; Promotion Analysis; Intro to
Market Response Analysis
Day 2 (8:30-11:15; 12:45-3:30)- Market Response Analysis; Misc. Topics; CPG
Perspective (guest speaker); Valuing Customers
Day 3 (8:30-11:15; 1:00-4:15)- Social Media (guest speaker); Brita Case Study;
Entertainment Perspective (guest speaker); Experimentation; Category Analysis
Day 4 (8:30-11:15)- Loyalty Card Data (guest speaker); Reading Published
Studies