synopsis “distribution channel relationship a study of sales promotion tools in dabur foods”

8/16/2019 Synopsis “Distribution Channel Relationship a study of Sales Promotion tools in Dabur Foods”

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A STUDY OF SALES PROMOTION TOOLS IN DABUR FOODS

Synopsis

“Distribution Channel Relationship

a study of Sales Promotion tools inDabur Foods”

TITLE OF TE PRO!ECT“ Distribution Channel Relationship

a study of Sales Promotion tools in Dabur Foods”

SUBMITTED TO

"LL I#DI" $"#"%E$E#T "SSOCI"TIO#

CENTRE FOR MANAGEMENT EDUCATION

By

"!IT SI#%REGISTRATION 420820650

ADDRESS

Guided By

MR. SIDDART MALI!

(UNIT MANAGER - DABUR)

ADDRESS:- PROJECT GUIDE

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INTRODUCTION

DISTRIBUTION CHANNEL

RELATIONSHIP

Defnition:

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• Carrying inventory. This service reduces the temporaldiscrepancy between

o Manufacturers who may need to schedule productionat relatively constant levels and consumers who needcertain products only at certain times (e.g., turkeysneeded mostly at Thanksgiving and Christmas)

• Financing. Certain small manufacturers may have difficultywaiting for payment until goods are sold to the endcustomer. !holesalers and retailers may negotiate lowerprices from the manufacturer in return for "uick payment.

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• Full service retailers tend dislike intensive distribution.

• #ow service channel members can $free ride$ on full servicesellers.

• Manufacturers may be tempted toward intensivedistribution%appropriate only for some& may be profitablein the short run.

• Market balance suggests a need for diversity in productcategories where intensive distribution is appropriate.

•

'ervice re"uirements differ by product category.

DABUR:

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leadership status with a turnover of Rs. 1000 Crores. D'/u# I+di'

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Research Methodolo!

AIM O" STUD#:

To carry out the study of the sales promotion techniques

adopted at Dabur Foods in present competitive

environment of Healthcare ndustry to help !nowin" and

readin" of the minds of the current "eneration

professionals re"ardin" their ownership# passion for

winnin"# people development# consumer focus# teamwor!# innovation# inte"rity

OB$ECTI%ES O" STUD# $

i. To provide innovative products to consumers within

easy reach.

ii. To study the e%istin" strate"ies followed by the

company li!e advertisin"# promotion & mar!etin"

strate"ies etc.

iii. To chec! the standards in relation to environmental

protection.

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SCOPE O" STUD#:

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an or"aniation is also important. ost essential for

every or"aniation is to see each and every thin" in terms

of safety values as health comes at top priority. )o#

company should maintain proper quality standards.

RESEARCH DESI(N:

The pro/ect titled ) ( )tudy )ales *romotion tools (t

Dabur Food# Place, shall be the result of e*'lorator!

research.

DATA COLLECTION:

The data used for the pro/ect is primary as well as

secondary data# as follows$

)ources of primary data

• *ersonal nterview

• Comparative study with other units of same industry.

• 2ther data available in company3s records

• 2bservation

)ources of secondary data

• 4eb sites

• )2*s

• a"aines

• -oo!s.

SAMPLIN(:

)ample sie for the research will be about 50 employee of

hospital.

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• )ample )ie 6 50 7mployees

• )ample (rea 6 oil personnel# materials#mar!etin"# 8nance department andconsumers.

• Duration 6 one 91: onth

DATA PRESENTATION AND ANAL#SIS

• Pie Di'-#'*,

• G#'&%,

LIMITATIONS

• This study is only limited to some mar!et area and is

not applicable to distant location.

• The method of random samplin" is suitable for small

populations only.

• t does not ensure proportionate representation to

all constituent "roup of population.

• ( simple random sample yields cases that are too

widely dispersed and this is practically not possible

to stic! to the initial random sample.

@

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• ;a"ue nformation

CONCLUSIONS AND RECOMMENDATIONS

The conclusion drawn on the basis of data analysis shallbe presented alon" with the recommendations and

su""estions

APPENDI+

This will have the questionnaires# which will be desi"n for

the collection of data and other such relevant material.

PL"# OF &OR'(

Sr)#o Item Duration* in days+

,)

-+

.+

/+

Colle0tion of the primary

data

Colle0tion of the

se0ondary data

Typin1 of the manus0ript

De2elopment of analysis

plan

3

3

4

4

0

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4+

5+

Dra6in1 0on0lusions

Dra6in1 su11estions

.

.

total .7

C"PTER SCE$E

,+ I#TROD8CTIO#( "bout Dabur

This chapter deals with the introduction about the

company li!e its when it was started< 4hat was the

initial plan with which the company came out in mar!et

etc. t also includes its vision and mission.

-+ C"##EL OF DISTRI98TIO#( :

This chapter will include a short introduction of the

about the supply chain mana"ement and its supplier

or"aniation relationship.

.+ SELLI#% PROCESS ; $"R'ETI#% $I


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5+ D"T" "#"L=SIS 9

This will include the interpretation and the analysis

of the data that was collected durin" the study

throu"h pie dia"rams and "raphs.

3+ "##E

synopsis “distribution channel relationship a study of sales promotion tools in dabur foods”

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