syr15 onboarding webinar november 2014. agenda who is d2d fund? what is saveyourrefund (syr)? why...
TRANSCRIPT
SYR15 Onboarding WebinarNovember 2014
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
WHAT’S NEXT?
D2D Fund is a 501(c)(3) non-profit based in Boston, Massachusetts
D2D strengthens the financial opportunity and security of financially vulnerable consumers by discovering
ideas, designing solutions, pilot testing and evaluating, and driving to scale
Discover and generate new ideas
Design and build solutions
Pilot and evaluate designs
Drive innovations to scale
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
WHAT’S NEXT?
SaveYourRefund (SYR) is a national promotion to incentivize tax-time saving
101 chances to WIN!
All you need to do? Save a minimum of $50 from your federal tax refund.
Weekly Drawings10 entries are drawn each
week for $100
Grand Prize1 winner from the photo contest will win $25,000
$35,000 in total prizes!
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
WHAT’S NEXT?
SYR is an opportunity to encourage over 110 million American households to save
The Challenge The Opportunity The Outcome
About 27% of people have NO emergency savings
50% have less than 3 months of savings
Most people have already spent their refund before they get it
$300 Billon of federal tax refund are awarded/year
Refund represent up to 20% of income for LMI households
Over 110 Million households receive a refund
Form 8888 lets people save part of their refund
Consumers purchase Series I U.S. Savings Bonds
Consumers have FUN and get INCENTIVES to save!
Incentives make saving FUN and encourage people who otherwise wouldn’t have considered saving their refund
17%
23%
41%
18%
How important was the prospect of winning a prize when making the decision to save this tax season?
Not importantNot very importantVery importantExtremely important
59% said the incentives were “very important” or “extremely important” in leading them to save!
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
WHAT’S NEXT?
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
HOW DO YOU ENTER?
WHAT HAPPENS IF YOU WIN?
HOW DO WE GET INVOLVED?
HOW DO WE ENSURE SYR IS A SUCCESS?
WHAT’S NEXT?
Most everyone who receives a federal tax refund is eligible for SYR
18%
23%
Over 18 years of age
Eligible for a federal tax refund
Uses Form 8888 to split refund
Saves at least $50 in to one of the following:
Savings Account and CDs
IRA Savings Bondand Treasury Direct
Prepaid Card
QUALIFICATIONS
The weekly drawing is easy to enter
Just visit https://saveyourrefund.com/enter/ to enter!
Winners are chosen through random selection Entrants stay in the pool from the day they enter until the date of the last drawing Entrants can win both a weekly drawing and the grand prize Drawings occur every Friday from February 6 – April 10
HOW TO ENTER
Web entry takes about a minute
1 2 3 4Contact Info Saving Info Survey Info Confirmation!
Must fill out phone or e-mail
The entry requires little information
Fields on the Weekly Sweepstakes entry form:
First and last name
Phone number AND/OR email
Zip code
Tax preparation site (optional)
Total amount of refund
Amount deposited in each account
Type of each account used
Amount used to purchase bonds (if applicable)
The grand prize is awarded from a photo contest
There are two ways to enter $25,000 will be awarded for one photo To win the grand prize, you MUST enter the weekly drawings
1 Upload your photo to the website:www.SaveYourRefund.com/grandprize
2 Text a photo to:1.617.903.2039
HOW TO ENTER
The grand prize winner is selected on several criteria
Content
Composition
Connection to the Theme of Savings
PHOTO CONTEST CRITERIA INCLUDE:
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
HOW DO YOU ENTER?
WHAT HAPPENS IF YOU WIN?
HOW DO WE ENSURE SYR IS A SUCCESS?
WHAT’S NEXT?
Weekly drawing winners must have their Form 8888 verified
Weekly winners will be contacted by D2D Fund or
our Vendor(e-mail or phone)
1
“Potential Winners” must
submit Form 8888 for
verification(and be qualified to win)
2
Checks will be sent via mail to
all winners
3
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
HOW DO YOU ENTER?
WHAT HAPPENS IF YOU WIN?
HOW DO WE ENSURE SYR IS A SUCCESS?
WHAT’S NEXT?
Use the promotional materials available on SaveYourRefund.com
Wondering how to enter @SaveYourRefund for your chance at $25,000 or the weekly $100? Easy-peasy! #SaveYourRefund
We Want to Know: Tell us what you would do with a $25,000 Grand Prize, and don’t forget to enter for your chance to win it! https://www.saveyourrefund.com/grandprize
Engage clients in the weekly drawings and grand prize contest
Mailings/emails before and during tax season
OPPORTUNITIES TO ENGAGE CLIENTS
Flyers or computer terminals in lobbies
Walk around and sign people up
During quality review
At intake
With tax preparer
Engage staff and volunteers with vision, training and incentives
OPPORTUNITIES TO ENGAGE STAFF
Training Partners Contest
Access the different resources in the SYR Tool Kit to promote SaveYourRefund
TOOL KIT
Training webinar Short video demo series
Volunteer and Staff cheat sheet
Traditional FAQ document
Interactive FAQ wiki forum
Marketing material
Agenda
WHO IS D2D FUND?
WHAT IS SaveYourRefund (SYR)?
WHY IS SYR IMPORTANT?
HOW DOES SYR WORK?
WHAT’S NEXT?
How can you get involved?
Show your commitment!If you haven’t done so already, follow the link below to become an official Partner or Friend of SaveYourRefund:
Stay tuned!Next training Webinar for Partners will be happening on December 16th at 3:00 EST
Stay connected!Follow us on Twitter @SaveYourRefund
WHAT YOU CAN DO
Visit our website!Go on www.saveyourrefund.com for updates and marketing materials
Thank youKristen Tyrrell
Innovation ManagerD2D Fund
Melissa GoldbergInnovation [email protected]
Andrea VasquezInnovation [email protected]