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What is the Future?The Future is Now.
Stephen Abram, MLSCarol A. Kearney School Library Leadership Retreat
SSL/NYLA Ithaca, NYAugust 1, 2011
TimingOf
Influence
News Flash
News Flash
Tech Shift Happens
People Shift Follows
Serve Everyone!
IQ, Eyes, Post-Millennials, Genome, Sources, etc.
Sensemaking
What has changed academically?
Recognize some of the key shifts:1. Library at the center of academic settings – NOT.2. Serials versus Books3. Non-fiction versus fiction4. Teens versus the rest5. Administration and Faculty Shift6. Discipline versus inter-disciplinary 7. Technology as a tool, not the goal
List of content farms and general spammy user generated content sites: (Panda) All Experts (allexperts.com) Answers (answers.com) Answer Bag (answerbag.com) Articles Base (articlesbase.com) Ask (ask.com) Associated Content (associatedcontent.com) BizRate (bizrate.com) Buzle (buzzle.com) Brothersoft (brothersoft.com) Bytes (bytes.com) ChaCha (chacha.com) eFreedom (efreedom.com) eHow (ehow.com) Essortment (essortment.com) Examiner (examiner.com) Expert Village (expertvillage.com)
Experts Exchange (experts-exchange.com) eZine Articles (ezinearticles.com) Find Articles (findarticles.com) FixYa (fixya.com Helium (helium.com) Hub Pages (hubpages.com) InfoBarrel (infobarrel.com) Livestrong (livestrong.com) Mahalo (mahalo.com) Mail Archive (mail-archive.com) Question Hub (questionhub.com) Squidoo (squidoo.com) Suite101 (suite101.com) Twenga (twenga.com) WiseGeek (wisegeek.com) Wonder How To (wonderhowto.com) Yahoo! Answers (answers.yahoo.com) Xomba (xomba.com)
GOOG
The nasty facts about Google &
Bing and consumer search:
SEO / SMOContent Farms
Advertiser-drivenGeotagging
StrategicAnalytics
What We Never Really Knew Before (US/Canada) 27% of our users are under 18.
59% are female. 29% are college students.
5% are professors and 6% are teachers. On any given day, 35% of our users are there for the very
first time! Only 29% found the databases via the library website.
59% found what they were looking for on their first search. 72% trusted our content more than Google.
But, 81% still use Google.
We often believe a lot
that isn’t true.
2010 Eduventures Research on Investments 58% of instructors believe that technology in courses positively impacts student engagement. 71% of instructors that rated student engagement levels as “high” as a result of using technology in
courses. 71% of students who are employed full-time and 77% of students who are employed part-time prefer
more technology-based tools in the classroom. 79% of instructors and 86 percent of students have seen the average level of engagement improve
over the last year as they have increased their use of digital educational tools. 87% of students believe online libraries and databases have had the most significant impact on
their overall learning. 62% identify blogs, wikis, and other online authoring tools while 59% identify YouTube and recorded
lectures. E-books and e-textbooks impact overall learning among 50% of students surveyed, while 42% of
students identify online portals. 44% of instructors believe that online libraries and databases will have the greatest impact on
student engagement. 32% of instructors identify e-textbooks and 30% identify interactive homework solutions as having
the potential to improve engagement and learning outcomes. (e-readers was 11%) 49% of students believe that online libraries and databases will have the greatest impact on
student engagement. Students are more optimistic about the potential for technology.
0
7171 42 42 25
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4035
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26 915
30 30
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1010
Top-Level BenchmarksGale-Cengage Browse Survey
August 01, 2010 - August 31, 2010
Focus on the ShiftsAnd Innovate THERE
The biggest shift from the internet and the web has been the social web.
Core reason to be ...
WHAT DOES THE NEXT GENERATION BOOK LOOK LIKE?
WHAT DOES THE NEXT GENERATION TEXTBOOK LOOK LIKE?
http://www.flickr.com/photos/nessman/2590572476/
http://www.flickr.com/photos/briansolis/2735401175/
TheSharing
Economy
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
Trans-Literacy: Measure the Impact(s)
Reading literacy Numeracy Critical literacy Social literacy Computer literacy Web literacy Content literacy Written literacy
News literacy Technology literacy Information literacy Media literacy Adaptive literacy Research literacy Academic literacy Reputation, Etc.
Teacher Literacy:Going for Impact
Steal This Idea
10 Common Challenges Facing Educators
Richard Byrne’s excellent list:
1. Filters2. Selecting appropriate tech tools3. Providing differentiated reference materials4. Helping students research and organize their findings5. Giving every student a voice6. What to do about cel phones7. Creating engaging projects for multiple learning styles8. Improving communication with parents and students9. Access to meaningful professional development10. Knowing where to start
Above and Beyond: The Story of the 4Cs
via NeverEndingSearch by Joyce Valenza on 30/07/11
1. Communication2. Collaboration3. Critical thinking4. Creativity
Source: The Partnership for 21st Century Skills
Other answer...32%
Digital readers21%E-readers
14%
E-book readers14%
Mobile readers
7%
Paperless readers
5%
Online readers3% I-readers
3%Non-print readers
1%
Answers
OtherReaders of e-books
An ER (pronounced ee ar) and all book readers would become BRs :) !!Chartaphobes
Connected readersDigireaders
D-readersE-bies
E-book users (readers confuses with devices)E-customers
E-eadersFred
Literate people - silly to diferentiatePatrons
People who read People who are keeping up with the times
PETERSENr(E)aders
RichScreen readers
Reader
0 10 20 30 40 50 60 70
"Reader" came out on top, with
63 write-in votes!
News Flash “The Internet and technology have now
progressed to their infancy”
Skirmishes
GBS
Launched in US on June 30th
Back Office: Baker & Taylor
Expected Launch July 2011
Launched July 30th
$15 Billion Franchise
Watch Borders locationsB&N saleCopyright & WikileaksEtc.
Books
What does all this mean?
The Article level universe The Chapter and Paragraph Universe Integrated with Visuals – graphics and charts Integrated with ‘video’ Integrated with Sound and Speech Integrated with social web Integrated with interaction and not just
interactivity How would you enhance a book?
Borders Kobo, B&N Nook, Amazon Kindle, Apple iPad, Sony, etc. . . .
Grocery Stores
Grocery Stores
Grocery Stores
Cookbooks, Chefs . . .
Cookbooks, Chefs . . .
Meals
The new bibliography and
collection development
KNOWLEDGE PORTALS
KNOWLEDGE,LEARNING,
INFORMATION &RESEARCHCOMMONS
You have the tools.
Stop Making it so Hard!
Chefs, counsellors, teachers, magicians
Librarians play a vital role in building the critical connections between
information , knowledge and learning.
So how must library and educator strategies change?
Mobility
A 1965 iPhone
WhitespacePhones+Social
Can we frame the e-book issue so that it can be addressed rationally?
What Would You Attempt If You Knew You Would Not
Fail?
Summary
Focus on the Learner Work through the nodes Focus on the Question and Impact Build or Buy Knowledge Portals (as a group) Emphasize Content Quality (not books) Expand Programs on Information Literacy Become Truly Format & Device Agnostic Invest in Strategic Analytics – Measurements
of Impact, ROI and Value
Take back the
Strategy: Rebalance
Save the Learner!
The power of libraries
Emboldened Librarians hold the key
VIDEO
Stephen Abram, MLS, FSLAVP strategic partnerships and markets
Cengage Learning (Gale)Cel: 416-669-4855
[email protected]’s Lighthouse Blog
http://stephenslighthouse.comFacebook / Google+: Stephen Abram
LinkedIn / Plaxo: Stephen AbramTwitter: sabram
SlideShare: StephenAbram1