sysco graphic standards november 2011 · pdf filebrand throughout sysco and to the outside...

Sysco Graphic Standards

November 2011

Great communications start with strong graphic standards

Following graphic standards is vitally important to presenting a strong unified brand throughout Sysco and to the outside world. You play a leading role in this effort, and this guide will help you succeed. It will introduce you to our company’s “look and feel” and familiarize you with the core elements of our identity system.

To produce effective communications you should always strive to apply these standards to your projects. Be sure to read this manual completely – all of our elements are covered in detail.

When you need to design your own communications pieces, be sure to follow the guidelines and examples in this manual. We’ve also built templates to make it even easier for you to create superb communications. Just click the blue links at the right of each page to access the assets you’ll need.

Thank you for helping us build and maintain an excellent image for Sysco. If you have any questions, please contact Julie Konigsmark.

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mailto:[email protected]?subject=Sysco Graphic Standards

Sysco Brand Guidelines

Version 5.0 November 2011


Table of Contents

Envelopes

Standard #10 - Corporate 31

Standard #10 - Operating Company 32

Monarch #9 - Corporate 33

Monarch #9 - Operating Company 34

Catalog - Corporate 35

Catalog - Operating Company 36

Statement - Corporate 37

Statement - Operating Company 38

Mailing Label - Corporate 39

Mailing Label - Operating Company 40

Formal Note Card & Envelope - Corporate 41

Formal Note Card & Envelope - Operating Company 42

Fax Cover Letter - Corporate 43

Fax Cover Letter - Operating Company 44

Memo Pad 45

Presentation Folder Examples & Templates 46

Section 3 - External

Sysco Ads 48

PowerPoint® Examples 49

E-mail Signatures 50

Logo Placement Examples for Apparel 51

Apparel Colors 52

Promotional Items 53

External Signage 54

Section 4 - Internal Communications

Internal Identity Signage 56

Department Markers 57

Section 1 - Identity

Sysco Design Resources 5

Sysco Logo Visual Identifiers 6

Logo Staging Area 7

Minimum Logo Size 8

Sysco Logos - Tagline in Spanish and French 9

Sub-Brand Logos Version One 10

Sub-Brand Logos Version Two 11

Unaccepted Logo Usage 12

Usage of Sysco Logo on Photographs 13

Brand Colors 14

Primary Neutral Colors 15

Secondary Colors 16

Secondary Neutral Colors 17

Black and White Usage 18

Primary Color Usage 19

Name Usage in Text 20

Identity Typeface for Professionally 21 Printed Communications

Identity Typeface for Correspondence 22 and PowerPoint®

Tone of Voice 23

Section 2 - Stationery/Forms

Business Card - Corporate 25

Business Card - Operating Company 26

Letterhead - Corporate 27

Letterhead - Operating Company 28

Monarch Letterhead - Corporate 29

Monarch Letterhead - Operating Company 30

The Sysco brand is symbolic of the company and its values. It stands for the same values and standards that make Sysco the leader in our industry and a preferred place to work and grow. Its consistent use and application are essential to protect the meaning and integrity of the Sysco name and what it means to our many shareholders, associates, customers and suppliers.

In creating the brand, great care was taken to emphasize the beneficial nature of partnering with Sysco. The updated vibrant colors and contemporary style of the brand echo our commitment to quality and the communities that we serve, while the strong and contemporary font creates a fresh, clean, modern look and feel. The slogan reminds both our internal and external audiences of the many benefits of associating with Sysco.

The Sysco brand will achieve maximum effectiveness when applied consistently to all elements. To promote consistency, the following official guidelines must be observed.

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Previous Page | Next PageNext SectionTable of Contents

Sysco Identity

Section 1Sysco Design Resources

We have created powerful online resources to help you design your communications pieces. The Sysco Intranet Graphic Standards page contains all of our logos, templates and much more.

And the Sysco Design Center is your source for logos, approved stock photography and artwork for packaging, menus, point of sale and more.

Access the Sysco Graphic Standards Intranet.

Access the Sysco Design Center.

http://intranet/standards.asp

https://sysco.logix3.com/


Previous Page | Next PageNext Section

Sysco Logo Visual Identifiers Section 1 Sysco Identity

This is the one and only Sysco logo and tagline. It will be used by all Sysco companies. Alterations to the logo are unacceptable except when creating company, department or program sub-brand logos. See acceptable sub-brand logo examples on pages 10 and 11.

Logo B is only to be used when the logo is less than ½ inch in size and the tagline is illegible due to the size

restraint. See page 8.

Access these logos on the Sysco Graphic Standards Intranet.

Sysco Lunette

Tagline

Sysco Type

Sysco Logo with Tagline

A

Sysco Logo without Tagline

B

Table of Contents




A minimum unobstructed area should

surround the logo on all sides. This

staging area must be equal to the

height of the “y” in Sysco on all sides.

Typography, photographs, illustrations,

symbols or other visual elements may

not enter the staging area.

The logo must not be altered in

any way. The size and position of

all elements are fixed.

Sysco Identity

Section 1Logo Staging Area

Sysco Logo with Tagline

A

Sysco Logo without Tagline

B

Next SectionTable of Contents



Minimum Logo Size Section 1 Sysco Identity

Use the Sysco logo without the tagline

only if the production space provided

is less than 1/2” wide.

1 /2”

3/4” ½”

NO




The Sysco logo in Spanish & French will

be held to the same graphic standards

as the English version.

Access these logos on the Sysco Graphic Standards Intranet.

Sysco Identity

Section 1Sysco Logos Tagline in Spanish and French





Instructions on how to configure the

Sysco logo with a sub-brand identifier

are provided here.

The sub-brand typography should

be flush left with the lowercase “s” in

the Sysco logo. The cap height of the

sub-brand typography must equal the

height of the white space in the “o” of

the Sysco logo. The font Myriad Pro

Semibold should be used.

Position the sub-brand typography

below the Sysco logo so that the top of

the upper case letters in the sub-brand

lines up with the bottom of the ”y”.

See example below.

Sub-Brand Logos Version One Section 1 Sysco Identity

AlbanyA

Albany Albany Albany

Albany





Instructions on how to configure the

Sysco logo with specific location

identifier are provided here.

The sub-brand typography should be

flush left with the Sysco logo. The cap

height of the sub-brand typography

must equal the cap height of the “G” in

the tagline letters. The font Myriad Pro

Semibold should be used.

Position the sub-brand below the logo

so that the space between the bottom

of the ”y” and the top of the sub-brand

capital letters is equal to the height of

the “G” in the tagline. See example below.

Sysco Identity

Section 1Sub-Brand Logos Version Two


Albany


Albany

A

A




Unaccepted Logo Usage Section 1 Sysco Identity

These variations illustrate incorrect logo

usage and are not acceptable. Visual

integrity must always be ensured.

Never transpose the Sysco logo colors.

Never place the Sysco logo on an

unapproved background.

Never place the blue/green Sysco

logo over a photograph.

Never rotate, stretch or add horizontal

or vertical scale to the Sysco logo.

Never incorporate additional art

with the Sysco logo. Never add any

element to the Sysco logo.

NO

NO

NO




Use of Sysco Logo on Photographs Section 1 Sysco Identity

The Sysco logo may be used over

photographs but only in its all-white

version. Never use any color variation

of the Sysco logo on a photograph.

Make sure no part of the Sysco logo is

over a light area of the image, as this

will fragment its visual integrity and

diminish brand effectiveness.

Incorrect CorrectNO




When printing the brand colors use

the Pantone Matching System (PMS)

for solid colors and CMYK for four color

reproduction. Use only full strength.

Printing surface may affect intensity of

color. HTML and RGB should be used

for on-screen applications.

If the logo appears over the brand

colors, always use the all-white

logo version.

Brand Colors Section 1 Sysco Identity

Sysco Green

Pantone 369

4 Color Process C67 M0 Y98 K5

RGBR109 G179 B63

HTML6DB33F

Sysco Blue

Pantone 3005

4 Color Process C100 M28 Y0 K0

RGBR0 G129 B198

HTML0081C6

Do not use the color squares on this page for a visual match. The colors shown on this page may not be visually accurate due to the calibration of your computer monitor or printer. Please consult the current Pantone® formula guide to see the accurate color. Pantone® is the property of Pantone, Inc.




The Sysco color palette also contains

primary neutral colors that support the

Sysco brand. Cream, Light Khaki, Dark

Gray and Light Gray may be used as

background colors in all mediums. Dark

Gray may be used for typography.

If the logo appears over the cream, light

khaki or light gray colors, the two color

version should always be used. The all-

white version logo should appear over

dark gray.

Sysco Identity

Section 1Primary Neutral Colors

Cream

Pantone 7499

4 color process C1 M2 Y20 K0

RGB R244 G237 B202

HTML FFF6DC

Light Khaki Pantone4545

4 color processC4 M5 Y31 K4

RGBR219 G209 B169

HTMLF1E5C8

Dark Gray

Pantone431


RGBR107 G113 B120

HTML6A737B

Light Gray

Pantone427


RGBR200 G203 B203

HTMLE4E5E6





While you should always use the

primary color palette in any Sysco

communications, we have made this

secondary portfolio of colors available

to give you more flexibility on certain

uses. These colors should only be used

as highlights on promotional materials,

in-house publications and online

graphics – a good example is

the orange box on the Sysco

website homepage.

When the logo appears over a

secondary color, the all-white version

should always be used. Secondary

colors are not approved for apparel

colors except for special circumstances.

See page 53.

Sysco Identity

Section 1Secondary Colors

Purple Pantone 2597


RGBR82 G46 B145

HTML522E91

Green Pantone554


RGBR0 G84 B61

HTML00543D

Orange Pantone144


RGBR248 G152 B29

HTMLF8981D


Red

Pantone1795


RGBR238 G52 B36

HTMLc15b5d




While you should always use the

primary color palette in any Sysco

communications, we have made this

secondary portfolio of colors available

to give you more flexibility on certain

uses. These colors should only be

used for backgrounds on promotional

materials, in-house publications

and online.

When the logo appears over a neutral

color, use the approved blue and green

version. These colors can be used for

backgrounds in all mediums.

Sysco Identity

Section 1Secondary Neutral Colors

Cream

Pantone7500

4 color process C0 M2 Y15 K3

RGBR247 G237 B212

HTMLF7EDD4

Gray Green

Pantone7535


RGBR211 G202 B183

HTMLD3CAB7

Gray Blue Pantone 7542


RGBR194 G209 B211

HTML C3D1D3





Correct

When black is being used on a white

background, the logo must be printed

in solid black with no screens or tints.

Correct

When used on a neutral or gray

background, the logo must be

printed in the all-white version to

create as much contrast as possible.

Correct

When printing on a black background,

always reverse the logo out of the

background in all-white. This creates

the most contrast possible and is

highly readable.

Sysco Identity

Section 1Black and White Usage

Preferred usage

Accepted usage

70%

60%

50%

80%

90%

Screen Guide Below are samples

of the Sysco logo on screens of black.

Never use the white Sysco logo on a

background less than 50% black.




It is always preferable to reproduce

the Sysco logo in the two color version.

However, there may be times when

only one color is appropriate. In this

case, it is acceptable to use the logo in

Sysco blue or to use the all-white logo

reversed out of Sysco green or

Sysco blue.

Primary Color Usage Section 1 Sysco Identity

Preferred usage Accepted usage




When the word Sysco is used

in word processing or any other

medium, it should always appear as

capital “S” and lower case “ysco”. The

preferred form is Sysco.

Sysco Identity

Section 1Name Usage in Text

Approved

Sysco’s vision is to be our customers’ most valued and trusted business partner.

SYSCO’s vision is to be our customers’ most valued and trusted business partner.

‘s vision is to be our customers’ most valued and trusted business partner.

NO

NO




Identity Typeface for Professionally Printed Communications Section 1 Sysco Identity

The typeface Myriad Pro has

been approved for use in all

Sysco communications. Myriad Pro

Regular is the preferred type to

be used exclusively for body copy

and headlines on professionally

printed materials.

Myriad Pro is typically only available

to professional printers. It should be

used in all external marketing and

communication materials that

are professionally printed.

The word Sysco must always be used

in upper and lower case. The logo can

never be used in place of the word

“Sysco” in a body of text.

Myriad Pro LightOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro RegularOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro BoldOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro BlackOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro Light ItalicOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro ItalicOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro Bold ItalicOur vision is to be our customers’ most valued and trusted business partner.

Myriad Pro Black ItalicOur vision is to be our customers’ most valued and trusted business partner.




Sysco Identity

Section 1Identity Typeface for Correspondence and PowerPoint®

Verdana should be used in upper/lower

case on all desktop correspondence

including letters, memos, emails and

Microsoft® PowerPoint® presentations.

This font should also be used for any

web applications. Upper and lower

case should be used for body text

and headlines.

Verdana is typically available on office

computer systems and is very similar

to Myriad Pro, which is used only for

professionally printed material.

Verdana RegularOur vision is to be our customers’ most valued and trusted business partner.

Verdana BoldOur vision is to be our customers’ most valued and trusted business partner.

Verdana ItalicOur vision is to be our customers’ most valued and trusted business partner.

Verdana Bold ItalicOur vision is to be our customers’ most valued and trusted business partner.




Sysco Identity

Section 1Tone of Voice

THE SYSCO TONE OF VOICE In addition to a strong and cohesive visual identity, the Sysco brand must also adhere

to a distinctive verbal tone. The voice we use reflects both who we are and how others perceive us, so we should

consistently convey the following characteristics: WELCOMING Sysco is a powerful and beneficial partner made

up of talented, committed associates. Eliminate corporate jargon in favor of terms such as “we” and “our”, which

will allow people to more readily identify with the company. STRAIGHTFORWARD We don’t use overly

complicated language, because communication should be straightforward and easy to understand. If we must

use difficult wording, it should be explained in simple terms. We don’t use slang. ACCESSIBLE Sysco is an

open and accessible company. We respect our partners’ points of view and welcome their opinions, because it helps

us to change and better meet their needs. For example: “We value your opinion, so please let us know what you

think.” RESPONSIBLE We must take a responsible, professional stance when addressing the issues facing

our customers and communities. For example: “We live and work in the communities that we serve, so we work

hard to preserve the environment and improve the local economy.” ACTIVE Sysco is a dynamic company that is

constantly evolving to meet the needs of our customers. As such, we use the active voice rather than the passive

voice. For example: “With a workforce of 46,000 in more than 180 locations, Sysco has the talent and reach to go

beyond our customers expectations.”



Identity Section 2

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Previous Page | Next PagePrevious Section | Next Section Previous Page | Next PagePrevious Section | Next SectionTable of Contents

Section 2


Previous Page | Next PagePrevious Section | Next Section

Sysco Stationery/Forms

This is an example of the approved

format and placement for a

business card. No other logos can

appear on a Sysco business card.

Access the Staples website, then click the gray box labeled “Print Solutions” to order stationery.

Business Card Corporate

Back

11 /8”

Front

Sysco Corporation1390 Enclave ParkwayHouston, Texas 77077

Johnathan Michael WebberManager

Direct 281.576.5243Cell 281.555.1972VM 281.576.3425Toll Free [email protected]

sysco.com

5 /16

”1 /

4”

2”

15 /16

”

3 /8”

13 /16

”

7 /16

”PRINTER SPECS

Typesetting

Address Block8 pt. type on 9.9 pt. lead Myriad Pro LightMyriad Pro Bold

Brand

.8125 inches wide

Size

3.5 x 2 inches

Paper Stock

Classic CrestSolar White130 # Cover

Color

Logo - PMS 3005 & 369Address - PMS 3005Vertical bar - PMS 369Back of card - PMS 3005

Table of Contents

http://www.sysco.corpmerchandise.com

Section 2



Business Card Operating Company


format and placement for the operating

company business card.

No other logos can appear on a

Sysco business card; however titles

for recognition such as Pacesetter or

Torchbearer may be used under

the title.



Back

Sysco Albany One Liebich Lane Halfmoon, NY, 12065-1421

Johnathan Michael WebberManager

Direct 518.877.3200Cell 518.555.1972VM 518.877.3122Toll Free [email protected]

5 /16

”1 /

4”

2”

15 /16

”

3 /8”

13 /16

”

7 /16

”

Front

11 /8”

PRINTER SPECS

Typesetting


Brand

.8125 inches wide

Size

3.5 x 2 inches

Paper Stock

Classic CrestSolar White130 # Cover

Color

Logo - PMS 3005 & 369Address - PMS 3005Vertical bar - PMS 369Back of card - PMS 3005

Table of Contents





Section 2Letterhead Corporate

This is an example of the approved format and placement for corporate letterhead.

PRINTER SPECS

Typesetting

Address Block9 pt. type on 11 pt. lead Myriad Pro LightMyriad Pro Bold

Logo

1.125 inches wide

Size

8.5 x 11 inches

Paper Stock

Classic Crest, Solar White, 28 # Text

Color

Logo - PMS 3005 & 369 Address - PMS 3005 Vertical bar - PMS 369


Sysco Corporation1390 Enclave ParkwayHouston, Texas 77077T 281.584.1390

sysco.comApril 2, 2011

Ms. Kari SpenceXenn Creative9302 Bevlyn Drive Houston, TX 77025

Dear Kari:

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Best Regards,

Mike Smith

6”

1”

1 /2”

11 /8”

113 /16

”

1”

2 5 /8”

Table of Contents




This is an example of the approved format and placement for operating company standard letterhead.

PRINTER SPECS

Typesetting


Logo

1.125 inches wide

Size

8.5 x 11 inches

Paper Stock


Color

Logo - PMS 3005 & 369 Address - PMS 3005Vertical bar - PMS 369



Section 2Letterhead Operating Company

Sysco Albany One Liebich Lane Halfmoon, NY, 12065-1421 T 518.877.3200



Dear Kari:


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Best Regards,

Mike Smith

6”

1”

1 /2”

11 /8”

113 /16

”

1”

2 5 /8”

Table of Contents


Section 2



Monarch Letterhead Corporate Sysco Stationery/Forms

This is an example of the approved format and placement for corporate monarch letterhead.

PRINTER SPECS

Typesetting


Logo

1.125 inches wide

Size

7.25 x 10.5 inches

Paper Stock


Color

Logo - PMS 3005 & 369Address - PMS 3005Vertical bar - PMS 369


Sysco Corporation1390 Enclave ParkwayHouston, Texas 77077T 281.584.1390



Dear Kari:


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Best Regards,

Mike Smith

5”

3 /4”

1 /2” 11 /

8”

113 /16

”

3 /4”

2 3 /8”

Table of Contents


Section 2



Monarch Letterhead Operating Company Sysco Stationery/Forms

This is an example of the approved format and placement for operating company monarch letterhead.

PRINTER SPECS

Typesetting


Logo

1.125 inches wide

Size

7.25 x 10.5 inches

Paper Stock


Color



April 2, 2011


Dear Kari:


Sed tat. Rud exero od tion henit iusto odolutet ut illandi psustio nsequat, veraesectet dolorer sum quam, vulla feuguerit prat nummy nullum dolobor iuscil incil iusto dolesequat, vulla ate veros dolupta tumsandre magniat nostrud modipsuscil dipissit augait praesti smodolor sit wiscing exercipissit alis nulla core feuisisci blan vene rostis nonum quis euis alisit, quipis duissen dionsent volore molesti ncillutat. Dui tio consequ iscipit laore doloreet velit ipsum zzriliquip elent aut exeraesto dip exer sustismod te tem dit adit nullan ulputpat praestie min hent dolor sumsan.



Best Regards,

Mike Smith

Sysco Albany One Liebich Lane Halfmoon, NY, 12065-1421 T 518.877.3200

sysco.com

5”

3 /4”

1 /2” 11 /

8”

113 /16

”

3 /4”

2 3 /8”

Table of Contents





1 /2”

21 /16

”

11 /2”

1 /4”


Standard #10 Envelope Corporate Section 2

This is an example of the approved format and placement for the #10 corporate standard business envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

9.5 x 4.125 inches

Paper Stock

Classic Crest, Solar White

Color



Table of Contents


Section 2




1 /2”

1 /4”

21 /16

”

11 /2”

Standard #10 Envelope Operating Company Sysco Stationery/Forms

This is an example of the approved format and placement for the operating company #10 standard business envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

9.5 x 4.125 inches

Paper Stock


Color



Table of Contents


Section 2



This is an example of the approved format and placement for a monarch envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

7.5 x 3.875 inches

Paper Stock


COLOR



Monarch #9 Envelope Corporate Sysco Stationery/Forms


1 /2”

1 /4”

11 /2”

21 /16

”

Table of Contents


Section 2



This is an example of the approved format and placement for the operating company monarch envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

7.5 x 3.875 inches

Paper Stock


COLOR




Monarch #9 Envelope Operating Company

Sysco Albany One Liebich Lane Halfmoon, NY 12065-1421

1 /2”

1 /4”

11 /2”

21 /16

”

Table of Contents


Section 2



Catalog Envelope Corporate

This is an example of the approved format and placement for a catalog envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

9 x 12 inches

Paper Stock


Color




1”

1”


29 /16

”

21 /4”

Table of Contents


Section 2




Catalog Envelope Operating Company

This is an example of the approved format and placement for the operating company catalog envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

9 x 12 inches

Paper Stock


Color



1”

1”

Sysco Albany One Liebich Lane Halfmoon, NY 12065-1421

29 /16

”

21 /4”

Table of Contents




Statement Envelope Corporate Sysco Stationery/Forms

This is an example of the approved format and placement for the #10 statement envelope. Size of envelope may vary.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Envelope Size Enclosure Size

9.5 x 4.125 inches 9.25 x 3.875 inches

Paper Stock


Color



Section 2


1 /2”

21 /16

”

11 /2”

1 /4”

Table of Contents


Section 2



This is an example of the approved format and placement for the operating company #10 statement envelope. Size of envelope may vary.

PRINTER SPECS

Typesetting


Brand

1 inch wide


9.5 x 4.125 inches 9.25 x 3.875 inches

Paper Stock


Color




Statement Envelope Operating Company


1 /2”

21 /16

”

11 /2”

1 /4”

Table of Contents




Mailing Label Corporate Section 2 Sysco Stationery/Forms

This is an example of the approved format and placement for a mailing label.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

5.5 x 4 inches

Paper Stock


Color




1 /2”

21 /16

”

11 /2”

1 /4”

Table of Contents


Section 2



Mailing Label Operating Company Sysco Stationery/Forms

This is an example of the approved format and placement for the operating company mailing label.

PRINTER SPECS

Typesetting


Brand

1 inch wide

Size

5.5 x 4 inches

Paper Stock


Color




1 /2”

21 /16

”

11 /2”

1 /4”

Table of Contents


Section 2



This is an example of the approved format and placement for a formal note card and A6 envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide


6 Baronial 6.25 x 4.5 6.5 x 4.75 inches

Paper Stock


Color

Logo - PMS 3005 & 369Address - PMS 3005Horizontal line - PMS 3005



Formal Note Card & Envelope Corporate

Used for invitations, announcements, greeting cards, and more.


3 /4”

5 /16

”

1”

1 1 /8”

5 1 /4”

Table of Contents


Section 2



Formal Note Card & Envelope Operating Company

This is an example of the approved format and placement for the operating company formal note card and A6 envelope.

PRINTER SPECS

Typesetting


Brand

1 inch wide


6 Baronial 6.25 x 4.5 6.5 x 4.75 inches

Paper Stock


Color

Logo - PMS 3005 & 369Address - PMS 3005Horizontal line - PMS 3005



Sysco Albany One Liebich Lane

Halfmoon, NY, 12065-1421

3 /4”

Used for invitations, announcements, greeting cards, and more.

5 /16

”

1”

1 1 /8”

5 1 /4”

Table of Contents


Section 2




format and placement for a fax

cover letter.

Access the fax cover letter on the Sysco Graphic Standards Intranet.


Fax Cover Letter Corporate

Fax

To

From

Company

Fax Number

Total Number of Pages

Date

Notes/Comments

Sysco Corporation1390 Enclave ParkwayHouston, Texas 77077T 000.000.0000F 000.000.0000

sysco.com

6”

1”

1 /2”

11 /8”

113 /16

”

1”

3 5 /16

”

1”

Table of Contents


Section 2



Fax Cover Letter Operating Company Sysco Stationery/Forms


format and placement for the operating

company fax cover letter.

Access the fax cover letter on the Sysco Graphic Standards Intranet.

To

From

Company

Fax Number

Total Number of Pages

Date

Notes/Comments

Sysco Albany One Liebich Lane Halfmoon, NY 12065-1421 T 518.877.3200 F 518.877.3122 sysco.com

Fax

6”

1”

1 /2”

11 /8”

113 /16

”

1”

3 5 /16

”

1”

Table of Contents


Section 2



Memo Pad

This is an example of the approved format and placement for a memo pad.

PRINTER SPECS

Brand

1.5 inches wide

Size

5.5 x 8.5 inches

Paper Stock

Classic CrestSolar White28 # Text

Color

Logo - PMS 3005 & 369



3 3 /8”

11 /2”

5 /8”

1 /2”

Table of Contents


Section 2




Section 2Presentation Folder Examples & Templates

A BA B

C DD

It’s a common saying that you can’t judge a book by its cover, but the truth is, that’s exactly what people do. So we’ve put these attractive presentation folders together to help you make a great first impression. Use these templates, or create your own using the examples as a guide. If necessary, you can add a pocket to the inside of your folder. These resources can be found in the Sysco Design Center.

Access these templates in the Sysco Design Center.

PRINTER SPECS

Size

9 x 12 inches

Paper Stock

Classic CrestSolar WhiteSuper Smooth130 # Cover

Use over all satin coating to help prevent finger printing or scuffing.

Table of Contents


Previous Page | Next PagePrevious Section | Next SectionTable of Contents



Sysco Ads

One of the best ways to build your sales while building the Sysco brand is by using striking advertising. The ads shown here represent the proper image, tone and messaging of the Sysco brand. They are strong communications tools, they are approved by Sysco, and they are ready for you to use. Horizontal, vertical, color and black & white versions are all available.

Access these ads in the Sysco Design Center.

To size ads for your specific publication, please contact Xenn Creative.

Section 3 Sysco External

Table of Contents


mailto:[email protected]?subject=Sysco - Ad Request



Projecting a professional image is

exceedingly important when making

a presentation. These PowerPoint

examples and templates have been

created to help you make clear, clean

and persuasive impressions. You can

create your own presentations using

these examples as a guide. Or you can

simply plug your own messages into

one of our professionally

designed templates.

Access PowerPoint templates on Sysco Graphic Standards Intranet.

Sysco External

Section 3PowerPoint® Examples

Table of Contents




E-mail signatures must be included in

every electronic correspondence.

Instructions to set up the Sysco E-mail

signature in Outlook and approved

graphic files are available on

the Intranet.

Access the E-mail set up page on the Sysco Graphic Standards Intranet.

Sysco External

Section 3E-mail Signatures

Table of Contents




Having branded apparel is like having

a billboard that walks around in public,

enhancing your image. Here are several

stylish items that you can use for

various purposes.

When applying the logo to apparel it

is important to follow the color and

spacing standards. For spacing, choose

a logo size that is appropriate and see

page 7 for the proper logo staging area

restrictions. See page 52 for approved

apparel colors.

Sysco External

Section 3Logo Placement Examples for Apparel

Table of Contents

Order Sysco items from Staples.

Order Sysco items from HALO.


http://www.syscocatalog.com



Apparel Colors Section 3 Sysco External

When adding the Sysco logo to apparel,

the blue / green version can only be

used on light-color material or black.

See approved colors on page 19.

When the color logo is being

embroidered on material, please use

a PMS chip to choose a thread that

matches as closely as possible.

See page 51 for logo

positioning examples.

Table of Contents







Specialty items have many uses, from

customer gifts to event promotions to

employee spirit. The Sysco logo can be

applied to a variety of objects; the most

important guideline is to maintain color

and spacing specifications.

The secondary color portfolio shown

here is available to give you more

flexibility on certain uses. These colors

should be used primarily as highlights

for promotional materials, in-house

publications and online graphics.

There are unique events when a

different base color is appropriate. For

example, you may want to produce a

pink hat for a breast cancer event. In

these rare cases, the all-white version of

the Sysco logo should always be used.



Promotional Items Section 3 Sysco External

Promotional Item Color Palette

Use Sysco blue logo or two color logo

Use Sysco white logo Secondary colors see pages 16 - 17 for

correct logo use

Table of Contents





Instructions on how to configure

the Sysco logo with specific location

identifier are provided here.

The city identifier typography should

always be flush left with the Sysco

logo. The cap height of the identifier

typography must always equal the cap

height of the tagline letters. The font

Myriad Pro Semibold should be used.

Position the city identifier below the

logo so that the space between the

bottom of the ”y” and the top of the

identifier capital letters is equal to the

height of the “G” in the tagline. See

example below.

Sysco External

Section 3External Signage

Sysco Houston

G

G

Table of Contents


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Previous Page | Next PagePrevious Section | Next Section Previous Page | Next PagePrevious Section | Next SectionTable of Contents


Previous Page | Next PagePrevious Section

When creating interior signage,

follow vertical and horizontal

spacing guidelines and the color

combinations shown.

For external signage please defer to

building management regulations.

Sysco Internal Communications

Section 4Internal Identity Signage

Welcome to

X

X

Welcome

X

X

Table of Contents


Previous Page | Next PagePrevious Section

When creating department markers,

be sure to be consistent and follow

spacing guidelines.

Sysco Internal Communications

Section 4Department Markers

Human Resources

Human Resources

Human Resources

Table of Contents

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