System Center: Accelerating Growth in the hybrid Cloud

Microsoft Hosting Service Providers

Conversation #2

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Basic Premise

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System Center 2012 R2 delivers unified management across on-premises, service provider, and Microsoft Azure environments, enabling hybrid scenarios for service providers.

On-Premises Microsoft Hosted

On-Premises

Microsoft

Hosted

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Targets

Hosters seeking a sustainable long-term model for adding customers via hybrid cloud services

Extend their offerings by differentiation

Reach new customers with compelling solutions

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#2C – Script Qualify Thank you for taking time for this call and letting me know about how you are managing your infrastructure.

How are you managing your infrastructure?

How are you managing your services and applications?

Do you have a geographically distributed datacenter to enable disaster recovery for your customers worldwide?

Are you feeling cost pressure or pricing difficulties against your competition?

Teach• Growth of Public Cloud

Providers is rendering the current HSP business model obsolete.

• The Public cloud is starting to gain much traction with 164% growth in Azure services alone in Q2 2014.

• For commodity services at scale the public cloud will dominate the market.

• With $1.2 Billion revenue in Q2 2014 for Cloud infrastructure services and 20 trillion objects stored in Azure the public cloud is growing.

• Success can be seen by partners utilizing System Center to further their offerings.

• Using 3 clouds in a hybrid scenario, Ikoula connects Azure on premise and hosted clouds.

• Tieto expands Microsoft Cloud Business 50% with Hybrid Cloud offerings

• Uberglobal Reduced Linux guest licensing cost 90% with Cloud Platform Suite

Extend • We would like you to

review the following Customer evidences, a System Center product overview and some relevant technical guidance.

• To help you take advantage of these capabilities, we would like you to look at some demos where you can see this in action

• Determine a solution that could leverage these capabilities for a proof-of-concept and we could provide additional technical content and training for leverage System Center capabilities.

Prove To thrive in the Public Cloud dominate market, HSPs need to deliver

New services and New experience to New audience atNew lows cost with New quality and withNew automated processes

In order to build new modern hosting services, HSPs need to build on a management platform that is self-service aware, multi-tenant ready, application aware, scalable and fully automated across all hosting stack layers.

System Center delivers unified management for Cloud OS and is the required cloud ingredient to efficiently deliver new value to customers as demonstrated by these 6 scenarios:

• Rich and consistent Tenant Manageability with WAP

• Hybrid Cloud Scenarios

• Service Portal Integration with System Center Extensibility

• Complete SaaS Manageability

• Unified Management for laaS offerings

• RePlatform for TCO savings

Ask • Would it be OK to send

the content we discussed with you?

• Do you want technical assistance to address any questions?

• Would you like any guidance to craft a POC proposal?

• Do you need my assistance to build a financial model for savings you can expect with System Center?

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#2C – Tele Discussion Guide

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#2C – Tele Discussion Guide

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#2C - Leave Behinds | Data Sheet

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#2C - Leave Behinds | Case Studies

50%Tieto expands Microsoft Cloud Business with Hybrid Cloud Offerings

Ikoula connects Azure, on premise and hosted clouds

3 Clouds 90%Uberglobal reduced Linux guest licensing costs with Cloud Platform Suite

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#2C - Leave Behinds | Case Studies

Additional Proof Points

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Objection Handling I do not believe that SC will help me manage my Linux workloads

With System Center 2012 R2 Linux is first class citizen on Hyper-V and managed with System Center. Let me share with you this video on Linux integration with System Center 2012 R2 for unified management across on-premises and Microsoft Azure cloud environments.

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Open Book Test http://mm-stats.com/7l0rk

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Try it now!

Microsoft Hosting Service Providers

Pitch Perfect

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Microsoft System CenterMaking a pitch

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Purpose

Introduction to System Center Scenarios for hosting service Providers

Topics1. Growth of Public Cloud

2. Need for new customer value

3. 6 System Center scenarios

4. What the success look like

5. Moving forward

PURPOSE & AGENDAPurpose & Topics

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Leaving Legacy BehindGrowth of Public Cloud Providers is rendering the current HSP business model obsolete.

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Leaving Legacy BehindFor commodity services at scale public cloud will dominate the market.

20 TrillionObjects stored in Microsoft Azure Storage Servers as of April 2014

Growth of Microsoft Azure Services in Q2 2014

164%

$1.2 BillionRevenue for Cloud Infrastructure services in Q2 2014

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Leaving Legacy BehindTo thrive in the Public Cloud dominated market, HSPs need to deliver new value to customers.

new services and new experiences tonew audiences at new low cost with new quality and with new automated processes.

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What the success look like Expand business across 3 clouds, grow offerings and reduce costs

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50%Tieto expands Microsoft Cloud Business with Hybrid Cloud Offerings

Ikoula connects Azure, on premise and hosted clouds

3 Clouds 90%Uberglobal reduced Linux guest licensing costs with Cloud Platform Suite

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System Center Cloud Delivers Unified Management for Cloud OSSystem Center 2012 R2 delivers unified management across on-premises, service provider, and Microsoft Azure environments, enabling hybrid scenarios for service providers.

Self Service AwareSystem Center enables hybrid cloud computing at its core. Service providers gain consistent management experiences that span across Windows Server and Windows Azure environments, including provisioning, automation, self-service, and monitoring.

Application AwareSystem Center focuses on optimizing applications and workloads through their lifecycle. Rich diagnostics and insight allow for predictable application SLAs, including the ability to elastically scale applications across clouds.

Multi-tenant readyAs cloud computing adoption increases, service providers are looking to take their datacenter infrastructure to the next level of scale and efficiency, with multi-tenancy, bring-your-own-IP flexibility, chargeback, and infrastructure standardization System Center provides.

Scalable and AutomatedSystem Center supports at-scale management, provisioning and automation of server technologies based on industry-standard hardware.

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Unified Management for IaaS offerings

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What the success look like Most innovative hosting providers in the industry are taking advantage of the advantage that System Center delivers across top value scenarios

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Next steps Work with one of the Microsoft trained Cloud OS ready System Integrators to deliver on a System Center scenario for your business

Talk to your rhipe Account Manager

Go to www.rhipe.com

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© 2014 Microsoft Corporation. All rights reserved. Microsoft, Windows, and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.