cm groupBright thinking from

•Background on CM Group•A cunning plan•How we got started•What was easy / What was hard•What I’d do differently

Strategy Into Practice

Background on CM GroupFounded January 200070 full time staffMicrosoft Gold Certified PartnerBased in UK with US officesMicrosoft Premier Vendor (top

200/20,000)Three integrated divisions:

▪Content Master▪CM Consulting▪CM Luminosity

CM Group in the Life of New Technologies

Usag

e in

the

mar

ket

TimeInception

Trial

Field Trials

Release toMarket

Innovators

Web reference sites, best practiceMultimedia & animationsSimulationsLearning portals

Classroom training materialsAssessment and certificationeLearningOfficial training curriculaMobile delivery

30 + Books Product documentationWhite papers, case studiesMagazine and online articlesMobile reference materials

.Net 3.5 bespoke software development Systems integrationMobile applicationsSQL database / SharePoint Security solutions, architecture, infrastructureEducational and training needs eLearning technical consulting, etc

The latest innovative technology harnessed for the fast, effective, low cost production of eLearning, either in-house by client or by CM

CM Luminosity

Planning:- Consultancy- Curricula design- Technical- Assessment strategies

eLearning Creation:- We create courses for you, or- You create yourselves using Luminosity

Delivery Mechanisms:- Learning Management Systems- DLP- Internet- VLE- Mobile devices

...........Developing and implementing an eLearning strategy

Major Customers

What our Clients think of us Recent quotes from clients (within the last 12 months)

“The support is top class!”

“The tailored solution and new strategies we have

adopted, due to your recommendations, have

resulted in a considerable cost saving to the

organisation and have enabled us to substantially

improve the quality and effectiveness of the

training and development materials we provide to

staff”.

“I wanted to express to you just how impressed I have been with your team during our recent project”

“The ROI equation means that our investment will pay for itself in months rather than years”“Throughout the project your team have always conducted themselves with the utmost professionalism and continue to provide us with ongoing expert advice to help us continue to improve our strategies”

“Our lecturers can very easily master the tool and then focus on creating high quality courses”

“Collaborative features provide a powerful infrastructure enabling co-operation and review”

“With CM, we have access to people who have years of experience in actually designing and creating eLearning”

“We’re now able to use eLearning for areas where it just wasn’t practicable before”

“Overall everything has gone really well and the ongoing support from CM Group is excellent – you always respond to any issues we have and do so very promptly and to a high level”

“We have found your approach extremely refreshing and I look forward to working with your team in future projects”

“I am delighted to say that your solutions are extremely innovative and cost effective and due to the expertise and dedication of your team, our project was delivered within budget and to tight timescales”

Strategic Direction - DO1. Have a clear reason for going

overseas Sales Economies of scale Cost savings

2. Have an element of strategic competitive advantage

Cost structure, design, skilled staff, patents/IPR, knowledge base, brand.............

3. Have the resources that you need available

Strategic Direction - DON’T Don’t do it for vanity Don’t do it on a whim Don’t do it in desperation Don’t do it without planning

How We Got Started

We possessed rare skills - Rare but not unique

Large key customer Got us started Covered our entry costs Reference site Basis of growth

Cost advantage (exchange rate) – temporary

High working capital, low capital investment

What Was Easy?

Getting paid

Meeting local compliance regulations

Developing existing customer relationship

Delivering our services

What Was Hard?Insurances

Being the foreigner.....differentiating against other off shore vendors

Visas for our staff

Time differences

What Was Hard?

Beating local competition

Managing exchange risks

Recruiting good local staff

Winning additional customers

What I’d Do Differently

More effort into getting more customers, earlier

Sometimes turn business away

Employ more local staff

Contact Us

Tim Buff, Managing Director CM Group Ltd

Web: www.cm-group.co.uk Email: info@cm-group.co.uk Phone:

(UK): 01454 269222 (US): +001 425 274 1970