t mobile + mixpo(2)

© 2011 Mixpo. All rights reserved. Proprietary & Confidential.

Serving and measurement built by account managers for account managers and specifically for video ad campaigns.

Mixpo SmartVideo Ad Server


Mixpo provides agencies with three key benefits

Technology that makes any video ad interactive and personalized

Best in class video ad campaign management (DIY or outsource to us)

Unified analytics spanning all media buys, video ad formats, and screens.

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INTERACTIVE AND PERSONALIZEDRAISE AWARENESS AND DRIVE PURCHASE INTENT THROUGH SMART VIDEO

Click here for demo ad

• Featured plan/phone – already personalized to User’s Location thus increasing relevance

• User’s in 4-bar, 4-G locations can receive special messages

• Maps/directions to closest retail location pull in User’s actual present location

• Live Tweets – running tweets from T-Mobile’s account and/or #hashtag searches

http://www.nullisnull.net/demo/yahoo.htm?guid=f8710c8a-4b5a-4f8c-811a-740a109405f8


“I want an easy and reliable way to serve and manage video ad campaigns.”

“I want best in class so I can surpass expectations.”

“I want an ad serving solution built specifically for video.”

“I want my video ad server to work well with Atlas, DoubleClick, and MediaMind.


“I want both to see both aggregated and site-by-site performance.”


“I want my video ads to automatically run on smartphones and tablets (both Flash and HTML5).


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“I want to be able to sequence, localize, and personalize video ads on the fly.”

“During campaigns, I want to be able to make changes to or swap in new creative instantly w/o having to re-traffic.”

“I want detailed reporting including specific interactions, brand uplift, mobile impressions, and ROI.”


Introducing… Mixpo SmartVideo Ad Server

• A friendly and robust cloud-based video ad management and measurement platform

• Built by account managers for account managers

• Four years in production and refinement• Thousands of campaigns, billions of

impressions under its belt• 100% up time to date • 30 million impressions per hour and continuing

to scale…• Meant to complement, not replace, DART,

Atlas, or other traditional ad servers.

Mixpo SmartVideo Ad Server


Works along side Atlas and DART.


Advanced Analytics


Any video ad called from the Mixpo platform can be viewed on any screen because our video ads automatically support both Flash and HTML5

• Web• Mobile• Tablet

• In-stream• In-banner• In-app• Mobile

Want to know the breakdown of your mobile traffic?


ADVANCED ANALYTICS: THE DASHBOARD

PERFORMANCE DASHBOARD AND ANALYTICS REPORTING

Performance Dashboard

• Monitor campaign performance in real-time for each account, ad and advertiser

• 24-7 access• Insights into message

effectiveness, best times to advertise, page position, and geographical differences

• Flexible - Incorporate 3rd party tracking tags, ad server click macros or Mixpo conversion tracking

“The rich reporting capabilities allow us to report true engagement metrics; helping to position the true benefits of

video advertising to our clients.”Eric Nelson, Advanced Media

Specialist

Track impressions, clicks and views over timePlay-through profile – where are people clicking on your ad? How much are they watching


ADVANCED ANALYTICS: CAMPAIGN REPORTS

Campaign Reporting & Communicating Success• Easy to use, step-by-step UI• Choose from standard or customized reports• Select from multiple formats: PDF, Excel, CSV• Custom notes field AND glossary are included with

each PDF snapshot report – Easy to call out highlights

• Automatically generated and emailed to email address(es) on a weekly, monthly and quarterly basis

• Broadcast and calendar month options to sync up with other advertising efforts

• Easy to follow PDF and video tutorials • Or, email [email protected] and our client

services team will assist with campaign analysis and insights

• Ongoing training and proactive support to help communicate campaign success

Credentials for help section:Un: demo_time_warner_cable Pass: mixpo123

http://www.mixpo.com/help/reports/37_CST_Reporting-Visual-Tutorial_112210_1.6.pdf

http://www.mixpo.com/help/bestpractices/videotuts

mailto:[email protected]


ADVANCED ANALYTICS: MANAGER VIEWHIGH LEVEL VIEW OF MARKET AND HIGH LEVEL PERFORMANCE

Overview Reporting

• Clear line of site into performance across markets/regions on a daily, weekly or monthly basis

• Easily identify top advertisers by market, group or category

• Current benchmark data to compare and analyze performance. Benchmarks are set within TW and across Mixpo.

• Monthly activity analysis is provided by Mixpo Sales and CS team. Real-time management dashboard can also be created.

• Advanced analytics for even further deep dive into campaign metrics


ADVANCED ANALYTICS: MEASUREMENT

All activities within an ad unit are tracked, metrics include:

“The reporting dashboard Mixpo maintains is more detailed than I have

ever seen before, but it is also extremely easy to learn how to use. ”Devin Cowen, Dallas Morning News


MIXPO BRANDMEASURE: OVERVIEW

Greater Insight Into Your Audience & Campaign Performance

Mixpo BrandMeasure gives publishers the ability to conduct quantitative tests right inside Mixpo-enabled video ads.

BrandMeasure works in any video ad format—in-banner, in-stream, mobile.

Test scenarios include, but are not limited to:• Viewer pulse. Get a snapshot of attitudes towards

your product. What’s your baseline viewer awareness and interest? How likely is your audience to recommend to a friend or colleague?

• Uplift. See what the delta is between those who saw your video ad and those who didn’t. Was your ad effective in increasing viewer interest in your product?

• Market research. Use poll results to help decide your next campaign.


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Make instant changes to ad rotation weighting based on performance.

Or… use Mixpo to auto-optimize.


Thank You!

t mobile + mixpo(2)

Technology

advanced analytics

proprietary

rights reserved

account managers

time

performance

campaigns

2012 mixpo