t. ramach euromonitor - 10.05.11 to be published
DESCRIPTION
Nálada v komunikační branži v Evropě se lepší. European Association of Communications Agencies (EACA) vydala Euromonitor 2011, který to naznačuje.TRANSCRIPT
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EuromonitorEuromonitor 20112011
Cyprus, 6 May
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Participants: NAC members (27)
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1. Business development 20102. Forecast for 20113. Effectiveness of advertising4. New business activity5. Association profile
Overview
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1. Business development 2010
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In my view the business year 2010 for the member agencies was
23% 0%
6%
23%
48%
2009
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• Very good (3)– Austria, Switzerland, Sweden
• Good (8) – Belgium, Denmark, France, Germany, Lithuania, Poland,
Slovakia,Turkey• Average (8)
– Bulgaria, Croatia, Cyprus, Hungary, Netherlands, Romania, Slovenia, UK
• Rather poor (2) – Czech Republic, Portugal, Spain
• Poor (2)– Ireland, Italy, Greece
Turnover trend 2010
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What was the structure of your memberagencies’ income in 2010?
20092009
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Has clients’ behaviour towards investment changed during the last year because of the recent
economic recession?
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Reasons in case of an increase:
1
2
3
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Most important topics for yourassociation:
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Has clients’ spending on marketing changed in the last year due to economic reasons?
YES – 100 %
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Has clients’ spending on marketing changed in the last year due to economic reasons? In which
disciplines?
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Has clients’ behaviour changed because of the recent economic recession?
YES – 100 %
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Due to the recent economic recessionclients:
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There is an increased need for:
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What measures did clients take to react to economically difficult times?
2009
100%
45%
23%
90%
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In the tense economic climate, communication has become…
40%
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2. Forecast for 2011
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How do you estimate the turnover trend for the agency industry in 2011?
32%
0%
35%
42%
2009
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How do you estimate the development of ad expenditure in the individual sectors in 2011?
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2. Forecast for 2011
Opportunities
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How important will the following factors be in 2011? (5=very important)
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How important will the following factors be in 2011? (5=very important)
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2. Forecast for 2011
Threats
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How strongly will the following factors influence &/or pre-occupy agencies in 2011? (5=very strong)
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3. Effectiveness of advertising
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Which of the following criteria do clients use to measure communication effectiveness?
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4. New business activity
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Where do the majority of international pitches in your country come from?
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What is the importance of pitch consultants in your country? 5= very important
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Is it increasing/decreasing?