t ybee i sland t ourism c ouncil q uarterly u pdate j une 23, 2011
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TYBEE ISLAND TOURISM COUNCIL QUARTERLY UPDATEJUNE 23, 2011
OVERVIEW
TybeeVisit.com site enhancements and internet stats
“10 Days of Tybee” promotion
Abshire Public Relations campaign update
Tybee Island Tourism Council advertising opportunities
TYBEEVISIT.COM
TYBEEVISIT.COM
TYBEEVISIT.COM Site enhancements
Larger picture slideshows Online banner ad space Enhanced social media feeds (Facebook & Twitter) Featured videos
Stats: Unique Visitors: March 2011- 32,706, April 2011-
29,670, May 2011- 42,198 March-May 2011- Unique Visitors-101,812
compared to 83,741- March-May 2010. +22% YTY Pageviews- Mar.-May 2011- 423,021 compared to
Mar.-May 2010- 391,379. +8% YTY
E-MAIL MARKETING
We are currently growing our e-mail subscriber list. As of December 2010 TybeeVisit.com has 12,294 subscribers.
In January 2011 we merged TybeeIsland.com’s e-mail subscriber list with the TybeeVisit.com account adding 13,413. With the conclusion of the “10 Days of Tybee” campaign we will be adding 5,557 new subscribers.
This will put us right at 30,000 subscribers for our monthly e-newsletter.
10 DAYS OF TYBEE A need was expressed by our board to boost overnight
visitation on Tybee for our summer season.
“10 Days of Tybee” was a contest based campaign that ran from May 23-June 3 designed on the concept that Tybee Island is Georgia’s Easy to Reach Beach, Less than a Tank Away from our near drive markets. We focused our marketing efforts on Augusta, Macon and Atlanta.
Through our Facebook page we focused on a different Tybee highlight each day encouraging people to register to win daily prizes with the daily winners qualifying for a complimentary Tybee Island getaway for four people.
10 DAYS OF TYBEE MEDIA PLAN Social Media- Facebook & Twitter
Daily posts M-F highlighting a different aspect of Tybee each day such as: Day 1- Fun in the Sun, Day 2- Fresh local seafood, Day 3- Make a splash!, Day 4- Historic Savannah, Day 5- Kids
Public Relations- Abshire composed and distributed press releases about Tybee and the “10 Days of Tybee” contest
Radio- Ran commercials on Augusta Country station and Macon Lite Rock station driving listeners to the station website where they could link to the “10 Days of Tybee” contest
Print/Online Banner ads on Augusta, Macon and Atlanta news stations
10 DAYS OF TYBEE RESULTS Total entries for the “10 Days of Tybee” – 15,622,
averaging 1,500 sign-ups a day. 10 Days of Tybee splash page received 17,607
pageviews and 13,609 unique views. How people heard of the contest:
Web Banners
E-mail Marketing
Radio
Friend
Newspaper
Facebook – 6,922 / 44%
Web Banners – 3,292/21%
E-mail –1893/12%
Radio – 1250/8%
Friend – 1134/7% Print – 294/2%
10 DAYS OF TYBEE RESULTS
Where people were from
GeorgiaTennesseeSouth CarolinaNorth CarolinaKentucky
Georgia – 9,095/59%
Tennessee- 915/6%
S.C. – 877/5.7%
N.C. – 482/3% Kentucky – 262/1.7%
ABSHIRE TYBEE ISLAND PUBLIC RELATIONS UPDATE Our partnership with Abshire Public Relations began
May 1, 2011.
Here are a few highlights from our first 30 days: Created new Tybee Island press kit Drafted and distributed press releases and media advisory’s
for the EVP Pro Beach Volleyball Tour, Bicycle Friendly Community Designation, Parents Magazine “Best Beaches for Families”, 10 Days of Tybee, Tybee Tour of Homes
Pitched Tybee Island to regional drive markets including Atlanta and surrounding areas, Augusta, Macon, Knoxville and Chattanooga.
Upcoming press opportunities include: developing
strong marketable offseason packages, shoulder season events and distribution plan for our new video.
TYBEE TOURISM COUNCIL ADVERTISING OPPORTUNITIES
2012/2013 Tybee Island Vacation PlannerAll Chamber members will receive a standard listing in the Tybee Vacation Planner at no charge. Enhanced listings are available and create better exposure for your business within the Tybee Vacation Planner.
Enhanced listing vs. Standard listing
TYBEE TOURISM COUNCIL ADVERTISING OPPORTUNITIES www.TybeeVisit.com Enhanced listings
All Chamber members receive a standard listing under their appropriate category on TybeeVisit.com at no charge. Enhanced listings are available and include better placement, image and brief description.
Example:
TYBEE TOURISM COUNCIL ADVERTISING OPPORTUNITIES
www.TybeeVisit.com Banner ads
Rotating banner ads are available on our most popular pages on TybeeVisit.com to include: the Home page, Where to Stay page, What to Do and Where to Eat page.
TYBEE TOURISM COUNCIL ADVERTISING OPPORTUNITIES
For more information on Tybee Island Tourism Council advertising opportunities including placement, packages and pricing please contact:
Vicky BuckSales and Operations Coordinator912.786.5444 912.398.6462 [email protected]
THANK YOU FOR YOUR TIME!
Please feel free to contact us:
Vicky BuckSales/Operations [email protected]
Lindsay FruchtlMarketing [email protected]