t23 - theory of planned behaviour

8/14/2019 T23 - Theory of Planned Behaviour

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Kalvinder Singh Gill

Terrence YangJessica SuppiahSheena Chong

Qiao Qiao

Cedric Koh


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Theory of Planned behaviorDefinitions of attitude and behaviorPurpose of this experimentArea of focus GamblingThe experimentFindings and Conclusion

Video


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The Theory of Planned Behavior is atheory about the link between attitudesand behavior. It was proposed by Icek

Ajzen (last name sometimes spelled'Aizen') as an extension of thetheory of reasoned action. It is one of themost predictive persuasion theories. It has

been applied to studies of the relationsamong beliefs, attitudes, behaviouralintentions and behaviors in various fields

such as advertising, public relations,campaigns, healthcare, etc.
http://en.wikipedia.org/wiki/Attitude_(psychology)http://en.wikipedia.org/wiki/Behaviorhttp://en.wikipedia.org/w/index.php?title=Icek_Ajzen&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Icek_Ajzen&action=edit&redlink=1http://en.wikipedia.org/wiki/Theory_of_reasoned_actionhttp://en.wikipedia.org/wiki/Beliefshttp://en.wikipedia.org/wiki/Theory_of_planned_behaviorhttp://en.wikipedia.org/wiki/Theory_of_planned_behaviorhttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Campaignshttp://en.wikipedia.org/wiki/Healthcarehttp://en.wikipedia.org/wiki/Healthcarehttp://en.wikipedia.org/wiki/Campaignshttp://en.wikipedia.org/wiki/Public_relationshttp://en.wikipedia.org/wiki/Advertisinghttp://en.wikipedia.org/wiki/Theory_of_planned_behaviorhttp://en.wikipedia.org/wiki/Theory_of_planned_behaviorhttp://en.wikipedia.org/wiki/Beliefshttp://en.wikipedia.org/wiki/Theory_of_reasoned_actionhttp://en.wikipedia.org/w/index.php?title=Icek_Ajzen&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Icek_Ajzen&action=edit&redlink=1http://en.wikipedia.org/w/index.php?title=Icek_Ajzen&action=edit&redlink=1http://en.wikipedia.org/wiki/Behaviorhttp://en.wikipedia.org/wiki/Attitude_(psychology)


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manner of acting or controllingyourselfHuman behaviorcan be common,

unusual, acceptable, orunacceptable. Humans evaluate theacceptability of behavior using

social normsand regulate behaviorby means ofsocial control.
http://en.wikipedia.org/wiki/Human_behaviorhttp://en.wikipedia.org/wiki/Deviant_behaviorhttp://en.wikipedia.org/wiki/Taboohttp://en.wikipedia.org/wiki/Social_normhttp://en.wikipedia.org/wiki/Social_controlhttp://en.wikipedia.org/wiki/Social_controlhttp://en.wikipedia.org/wiki/Social_normhttp://en.wikipedia.org/wiki/Taboohttp://en.wikipedia.org/wiki/Deviant_behaviorhttp://en.wikipedia.org/wiki/Human_behavior


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the act ofplaying for stakes in the hope ofwinning (including the payment of a price for achance to win a prize

An activity characterized by a balance betweenwinning and losing that is governed by amixture of skill and chance

Gambling is the wagering ofmoney orsomething of material value on an event with anuncertain outcome with the primary intent ofwinning additional money and/or material goods.
http://en.wiktionary.org/wiki/wagerhttp://en.wikipedia.org/wiki/Moneyhttp://en.wikipedia.org/wiki/Value_(economics)http://en.wikipedia.org/wiki/Value_(economics)http://en.wikipedia.org/wiki/Moneyhttp://en.wiktionary.org/wiki/wager


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Soccer betting Mahjong Poker cards Online gambling

Jackpots All casino activities Horse Racing


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With reference to the theory ofplanned behavior, we are usinggambling as a platform, to prove thatattitude determines behavior.

Does perceived behavioral control

affect the subjects intention togamble


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60 subjectsAge from 19 63All are classified as gamblersEducation level ranges from primary

to PHD holderAll subjects has independent

spending power


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Attitudes

I enjoy Gambling Gambling is harmless Gambling is a great stress reliever Gambling is great for socializing
http://en.wikipedia.org/wiki/File:Mahjong_in_Hangzhou.jpg


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Norms

I consult others before I place bets for Soccer games I ask friends on the best buy before I gamble If I dont know much about a specific game, Ill get advice

from others Family/ friends disapprove of my gambling habits and they

they may be right.
http://upload.wikimedia.org/wikipedia/en/d/d0/4D_Slip.jpg


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Perceived Behavioral Control

One day Ill strike it richMaking money from soccer matches is easy Selecting 4D numbers requires Skill

Anyone can winMy luck is coming soon Im not an addict of gambling


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Intention

Gamble on what they see is the easy way to earn $$$Number of gambles/stakes your willing to partake in the next

week or two

Leisure activity with benefits.


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Play (Gamble)

Participants have played more than one form of gambling Gamble continually and believe that one day they will make it

rich.

Tend to ignore their losses Ignore the fact that gambling is addictive and has its

repercussions. Ignore peers & family negative perceptions to gambling.


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Findings vs. theory = conclusion

We did realize that the theory is a good example

to study human behavior, perceptions, attitudesand behaviors in relation to gambling.

Our test subjects did had contradicting answers.

Changed their answers when familys opinions ongambling was asked.


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The theory has proven that people are subject tochange their opinions and perceptions ongambling even though the risk and familydisapproval is known.

The theory has no formula as its humans naturethat defines the answer and the answers changewhen a persons views changes.

The dream of striking it rich tends to over-writeall the negative impact. Test subjects tend to livein a cocoon of false hope. Their perception isthat they will hit the jackpot soon enough. Theodds prove otherwise.


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THE END
http://upload.wikimedia.org/wikipedia/commons/e/e8/The_Cardsharps.jpg

t23 - theory of planned behaviour

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