taa marketing presentation
DESCRIPTION
marketing ideas for the multifamily housing industryTRANSCRIPT
MOTIVATE!
CONTESTS FOR TEAMS
TOOLS
• PICMONKEY- PICTURE EDITING
• PICTOGRAPH(IC)- INFOGRAPHICS FOR SOCIAL MEDIA
• CYCLORAMIC- 360 PHOTOS
• CANVA- PRE-SIZED TEMPLATES
• PANABEE- USE TO NAME BLOGS, WEBSITES, PROPERTIES
• BASECAMP- ORGANIZATIONAL PLATFORM
YOUR BRAND. YOUR STORY.
Pictures. Floor plans. Video.
Your amenities are more important now than ever.
Features that stand out amongst the rest.
Being green.
The neighborhood.
Present your expertise.
WEBSITES
SEO & PPC
MEET UPS
USING YELP/GOOGLE
AS ADVERTISEMENT
WRITE REVIEWS FOR AREA MERCHANTS TO HELP THEM GAIN
EXPOSURE
ADD TO THE REVIEW THE PROXIMITY OF THIS WONDERFUL RESTAURANT
TO YOUR PROPERTY
DISCUSS WITH THE VENDOR “SHARING THE LOVE”
ASK FOR REVIEWS FROM VENDORS, REALTORS, BUSINESSES- REVIEWS DO NOT HAVE TO BE FROM JUST
RESIDENTS
WHERE THE PETS PLAY!The Bark Box
SERVICES
RETAIL ME NOT
COOL IDEAS TO ADD PIZZAZ!
THUNDERCLAP
Forget the rooftop pool; some apartment buildings now offer full-service spas and salons, complete with hot tubs, steam rooms, massage treatments, hair stylists and manicurists. It’s a good thing too, because after paying your monthly rent at these places, you are going to need somewhere to escape to!
Don’t want to waste time trudging to the grocery store on a weekly basis? Find an apartment offering food shopping services and you will never have to wait in line at the Whole Foods again. This unique amenity, also known as pantry service, sends out a personal grocery shopper to make sure you are always stocked up on your favorite snacks.
Forget the rinky-dink ping-pong table in the common room no one uses, luxury apartments these days are giving you new ways to have fun—like Avalon First and M, which offers its residents a soundproof “jamroom” where they can, well, jam.
SOCIAL MEDIA 2.0 +
FAVICARDS100 - $19.00250 - $28.00500 - $43.001000 - $62.002000 - $67.00
Pinterest is the ONLY social media site that can affect SEOMore purchases come from Pinterest than any other social site
PINTEREST CONTESTFROM PINTEREST RULES….
TWITTER PAGE
Click icon to add picture
TWITTER IS A MICRO BLOG AND CAN BE A GREAT PLACE TO FIND LEADS
THE BEST TIME TO WIN A CUSTOMER IS WHEN THEY HAVE THEIR HAND RAISED AND ARE ASKING FOR HELP
USE THIS FORUM TO DIRECT THEM TO A FB PAGE (SO THEY CAN SEE FUN EVENTS AT YOUR PROPERTY)
POINT THEM TO YOUR BLOG OR WEBSITE
INSTAGRAM PAGECREATIVE AND VISUAL WAYS TO TELL YOUR STORY
THIS IS WHERE ALL OF THE “KIDS” TODAY SEARCH
What is the HashtagWhat is the #Hashtag
SOCIAL MEDIA MANAGEMENTHOOTSUITE
• SIGN UP FOR YOUR BUSINESS ACCOUNT- FREE FOR 30 DAYS, THEN $8 PER MONTH
• SIGN UP ALL OF YOUR SOCIAL ACCOUNTS ON THIS DASHBOARD, THIS WILL LINK THEM
• NOW SET UP YOUR STREAMS; PULL IN IMPORTANT UPDATES ON FB, TWITTER, GOOGLE +, INSTAGRAM AND MORE
STREAMS
SCHEDULED POSTS
AT THE TOP OF THE DASHBOARD, YOU’LL SEE A LITTLE BOX THAT SAYS, CLICK TO SELECT SOCIAL NETWORK. LET’S TWEET FIRST. CHOOSE YOUR TWITTER HANDLE.
IN THE BOX TO THE RIGHT, COMPOSE YOUR TWEET. IF YOU HAVE A LINK, YOU CAN PUT IT IN THE LINK BOX AND HIT “SHRINK” WHICH WILL MAKE IT COMPACT.
UNDERNEATH THE BOX, YOU’LL SEE A FEW BUTTONS. ONE IS TO ADD AN IMAGE OR FILE, ANOTHER IS TO SCHEDULE. THIS IS A SUPER CONVENIENT FEATURE BECAUSE YOU CAN SCHEDULE YOUR TWEETS FOR THE WHOLE DAY EARLY IN THE MORNING. PICK A DATE AND TIME.
THEN HIT SCHEDULE. IF YOU SELECTED TO SEE YOUR SCHEDULE STREAM, IT’LL APPEAR ON YOUR SCREEN.
BENEFITS OF HOOTSUITEYOU CAN SEE ALL YOUR PROFILES IN ONE PLACE.
YOU CAN SCHEDULE UPDATES AND LINKS WAY INTO THE FUTURE WITHOUT HAVING TO JUMP ON AND OFF SOCIAL MEDIA ALL DAY LONG.
WITH A PRO PACKAGE, YOU CAN ANALYZE WHICH TWEETS AND UPDATES GET THE MOST CLICKS.
WITH A PLATFORM LIKE TWITTER (THAT MOVES SO FAST) YOU CAN CUSTOMIZE YOUR STREAMS SO YOU DON’T MISS THE THINGS YOU WANT TO SEE.
YOU CAN SHORTEN LINKS TO SAVE ON CHARACTERS!
HTTP://WWW.FABULOUSBLOGGING.COM/2013/11/A-BEGINNERS-GUIDE-TO-HOOTSUITE/