table 26.2 the 4cs framework - uom-communication · pdf filetable 26.2 the 4cs framework...
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SOSTAC + 3 M's Situation Analysis (SWOT, PEST)
− Research Identify problem Identify publics (note who is key / prioritise)
Objectives (short term & long term) Strategy Tactics Action (implementation – deploy message, tools,
spokesperson...) Control Men, Minutes, Money
Research Questions Who are the key audiences we want to
influence? What perceptions are prevalent among those
audiences now? What sources of information do those
audiences use now?
Situation Analysis
Figure 10.7 Stakeholder map of the Sea Fish Industry Authority (Produced by Kirsty Innes MCIPR on behalf of the Sea Fish Industry Authority (Seafish))
UOM
Students
Business
Local tertiary institutions
International tertiary
institutions
Government
Opinion Leaders
Min of EducationOther Ministries
MLAs
Staffcurrentprospective
former
academicnonacademic
current prospective
current & potentialpartners
partners orcompetitors
employerspartners
Trade Unions
Fund providers
Media