table of contents

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TABLE OF CONTENTS Title Page COVER LETTER 1 ACKNOWLEDGEMENT 2 EXECUTIVE SUMMARY 3 1. INTRODUCTION 1.0 Introduction 1.1 Company Background 1.2 Purpose of Chocafe 1.3 Company’s Logo 1.4 Company Profile 1.5 Partnership Background 1.6 Business Partner 1.7 Structure Based on Function 1.8 Organizational Chart Description 1.9 Partnership Agreement 4 5 6 7 9 10 11 12 13 20 2. ADMINISTRATION PLAN 2.0 Introduction 2.1 The Vision , Mission and Objectives 2.2 Organizational Chart 2.3 List Of Administration Personnel 2.4 Schedule of Task And Responsibilities 2.5 Schedule of Remuneration 2.6 Benefit of the Partners 2.7 List Of Office Equipment 2.8 List Of Furniture 2.9 Administration Budget 23 24 24 26 26 28 29 30 31 32 3. MARKETING PLAN 3.0 Introduction 3.1 Objectives 3.2 Product Description 3.3 Target Market 3.4 Market Size 3.5 Competition 3.6 Market Share 3.7 Sale Forecast 34 34 35 37 39 40 41 42 44

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TABLE OF CONTENTS

Title

Page

COVER LETTER

1

ACKNOWLEDGEMENT

2

EXECUTIVE SUMMARY

3

1. INTRODUCTION

1.0 Introduction

1.1 Company Background

1.2 Purpose of Chocafe

1.3 Companys Logo

1.4 Company Profile

1.5 Partnership Background

1.6 Business Partner

1.7 Structure Based on Function

1.8 Organizational Chart Description

1.9 Partnership Agreement

4

5

6

7

9

10

11

12

13

20

2. ADMINISTRATION PLAN

2.0 Introduction

2.1 The Vision , Mission and Objectives

2.2 Organizational Chart

2.3 List Of Administration Personnel

2.4 Schedule of Task And Responsibilities

2.5 Schedule of Remuneration

2.6 Benefit of the Partners

2.7 List Of Office Equipment

2.8 List Of Furniture

2.9 Administration Budget

23

24

24

26

26

28

29

30

31

32

3. MARKETING PLAN

3.0 Introduction

3.1 Objectives

3.2 Product Description

3.3 Target Market

3.4 Market Size

3.5 Competition

3.6 Market Share

3.7 Sale Forecast

3.8 Marketing Strategy

3.9 Marketing Budget Table

34

34

35

37

39

40

41

42

44

50

4. OPERATIONAL PLAN

4.1 Introduction

4.2 Process Planning

4.3 Operations Layout

4.4 Production Planning

4.5 Material Planning

4.6 Machine and Equipment Planning

4.7 Overhead requirement

4.8 Manpower Planning

4.9 Location Plan

4.10 Business Operation Hours

4.11 License and Permit

4.12 Operation Budget

4.13 Implementation Schedule

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54

59

60

64

68

74

76

77

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81

5 FINANCIAL PLAN

5.1 Administration Budget

5.2 Marketing Budget

5.3 Operational Budget

5.4 Sales and Purchases Budget

5.5 Project Implementation Cost and Source Finance

5.6 Depreciation of Fixed Asset

5.7 Loan and Hire-Purchase Repayment Schedules

5.8 Pro Forma cash Flow Statement

5.9 Pro Forma income Statement

5.10 Pro Forma Balance Sheet

5.11 Financial Ratio

5.12 Forecasted Performance

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6 APPENDICES

98