table of contents

2
Page Chapter 1 1.1 1.2 1.3 1.4 1.5 1.6 1.7 Introduction Origin of the report Problem Statement Objectives of the report Significance of the study Methodology Limitations of the study 01 01 02 02 02 02 04 Chapter 2 Company Overview 2.1 2.2 2.3 2.4 2.5 2.6 2.7 2.8 2.9 2.9.1 2.9.2 Grameenphone Ltd : An overview Name & Location of the company Historical background of the company Achieving Licenses Journey of GP Name & characteristics of the founder Existing shareholders Vision, Mission, Objectives & Strategy Organization Structure Organogram of GP GP’s Different Divisions & Departments 05 05 06 06 07 08 09 10 11 12 13 Chapter 3 Literature Review 3.1 Literature Review 14- 15 Chapter 4 Findings 4.1 4.1.1 4.1.1.1 4.1.1.2 4.1.1.3 4.1.2 4.1.2.1 4.1.2.2 4.1.2.3 4.1.2.4 4.1.2.5 4.2 Findings of the objective 1 Products offered Sim cards EDGE Modem Mobile Handsets Services offered Value Added Services Push- Pull Services Some Special Services after Sale Services GSM features Findings of the objective 2 16 16 16 17 18 18 18 19 21 23 24 25 Table of contents

Upload: mifta

Post on 28-Sep-2015

212 views

Category:

Documents


0 download

DESCRIPTION

content

TRANSCRIPT

Table of contentsChaptersNumbersParticularsPage

Chapter 1 Introduction

1.1 1.21.31.41.51.61.7IntroductionOrigin of the reportProblem StatementObjectives of the reportSignificance of the studyMethodologyLimitations of the study01

01

02

02

02

0204

Chapter 2 Company Overview

2.1 2.2 2.3 2.4 2.5 2.6 2.72.82.92.9.12.9.2Grameenphone Ltd : An overviewName & Location of the company Historical background of the companyAchieving Licenses Journey of GPName & characteristics of the founderExisting shareholdersVision, Mission, Objectives & StrategyOrganization StructureOrganogram of GPGPs Different Divisions & Departments05

05

06

06

07080910111213

Chapter 3 Literature Review

3.1 Literature Review14-15

Chapter 4 Findings

4.14.1.14.1.1.14.1.1.24.1.1.34.1.24.1.2.14.1.2.24.1.2.34.1.2.44.1.2.54.24.2.14.2.1.14.2.1.24.2.1.34.2.1.44.2.1.54.2.24.2.2.14.34.3.14.3.24.3.34.3.44.3.54.44.4.1

Findings of the objective 1Products offeredSim cardsEDGE ModemMobile HandsetsServices offeredValue Added ServicesPush- Pull ServicesSome Special Servicesafter Sale ServicesGSM featuresFindings of the objective 2Customer AnalysisCustomer segmentsBuying MotiveKey Success FactorsKey constraintsUnmet NeedsResearch Result & DiscussionCurrent mobile operator of subscribersFindings of the objective 3Usage RateNetwork coverage and connectivityBilling/Call chargesInternet and Value Added Services (VAS)Customer CareFindings of the objective 4 Customer Satisfaction

16161617181818192123242525252626272728283131323437394242

Chapter 5Recommendation & Conclusion

5.15.1.15.1.25.1.35.1.45.1.55.1.65.2RecommendationsService Learning Hotline TelemarketingService Awareness Building Field CampaignPublishing Service Application ManualPromotion DaysSelf Learning Service BoothConclusion4545454546464647

References48