table of contents
DESCRIPTION
contentTRANSCRIPT
Table of contentsChaptersNumbersParticularsPage
Chapter 1 Introduction
1.1 1.21.31.41.51.61.7IntroductionOrigin of the reportProblem StatementObjectives of the reportSignificance of the studyMethodologyLimitations of the study01
01
02
02
02
0204
Chapter 2 Company Overview
2.1 2.2 2.3 2.4 2.5 2.6 2.72.82.92.9.12.9.2Grameenphone Ltd : An overviewName & Location of the company Historical background of the companyAchieving Licenses Journey of GPName & characteristics of the founderExisting shareholdersVision, Mission, Objectives & StrategyOrganization StructureOrganogram of GPGPs Different Divisions & Departments05
05
06
06
07080910111213
Chapter 3 Literature Review
3.1 Literature Review14-15
Chapter 4 Findings
4.14.1.14.1.1.14.1.1.24.1.1.34.1.24.1.2.14.1.2.24.1.2.34.1.2.44.1.2.54.24.2.14.2.1.14.2.1.24.2.1.34.2.1.44.2.1.54.2.24.2.2.14.34.3.14.3.24.3.34.3.44.3.54.44.4.1
Findings of the objective 1Products offeredSim cardsEDGE ModemMobile HandsetsServices offeredValue Added ServicesPush- Pull ServicesSome Special Servicesafter Sale ServicesGSM featuresFindings of the objective 2Customer AnalysisCustomer segmentsBuying MotiveKey Success FactorsKey constraintsUnmet NeedsResearch Result & DiscussionCurrent mobile operator of subscribersFindings of the objective 3Usage RateNetwork coverage and connectivityBilling/Call chargesInternet and Value Added Services (VAS)Customer CareFindings of the objective 4 Customer Satisfaction
16161617181818192123242525252626272728283131323437394242
Chapter 5Recommendation & Conclusion
5.15.1.15.1.25.1.35.1.45.1.55.1.65.2RecommendationsService Learning Hotline TelemarketingService Awareness Building Field CampaignPublishing Service Application ManualPromotion DaysSelf Learning Service BoothConclusion4545454546464647
References48