TABLE OF CONTENTSS.No. ContentsPage No.Chapter 11INTRODUCTION TO THE INDUSTRY11.1 Indian Automobiles Industry11.2 An Overview:21.3 Key players in the Indian Automobile Industry:3Chapter 25INTRODUCTION TO THE ORGANIZATION52.1 COMPANY PROFILE52.2 History62.3 Honda in India72.4 Honda Philosophy82.5 Fundamental Beliefs82.6 Manufacturing Capacity92.7 Sales and Distribution Network102.8 Environment and Safety11Chapter 314INTRODUCTION OF TOPIC143.1 Introduction to Study:143.2 Brand:143.3 Benefits of the Study:163.4 Benefit to Me from this Study:.173.5 Management problem:173.6 Research problem:173.7 Objective of the Study173.8 Scope and Importance18Chapter 419RESEARCH METHODOLOGY194.1 Research Methodology194.2 Type of research:194.3 Data Collection Method204.4 Data collection approach204.5 Measurement Technique21Chapter 522DATA ANALYSIS AND INTERPRETATIONS22Chapter 634CONCLUSION AND SUGGESTIONS346.1 CONCLUSION346.2 Suggestions356.3 Limitations:36BIBLIOGRAPHY37ANNEXURE39

LIST OF CHARTSChart NamePage No.Chart 2.1 Chart showing Honda Philosophy8Chart 2.2 Chart showing Fundamental beliefs of Honda8Chart 2.3 Chart Showing the THREE JOYS or Honda9Chart 5.1 Chart showing which car respondent have or like to have22Chart 5.2 Chart showing what influenced respondent to buy a Branded car23Chart 5.3 Chart showing did the respondent search information for buying car24Chart 5.4 Chart showing before purchase did respondent compare with other brands25Chart 5.5 Chart showing when respondent bought the car it was own or collective decision26Chart 5.6 Chart showing which brand name respondent consider while purchasing a car27Chart 5.7 Chart showing which feature respondent consider while purchasing a car28Chart 5.8 Chart showing respondent considered price while purchasing a car29Chart 5.9 Chart showing how important is the brand name while purchasing the car30Chart 5.10 Chart showing number of Brands Considered while purchasing car31Chart 5.11 Chart showing branded car always better in quality than less known brand or not32Chart 5.12 Chart showing do the respondent think a well known branded car a status symbol33

LIST OF TABLESS.No. ContentsPage No.Table 2.1 Table showing profile of Honda5Table 5.1 Table showing which car respondent have or like to have22Table 5.2 Table showing what influenced respondent to buy a Branded car23Table 5.3 Table showing did the respondent search information for buying car24Table 5.4 Table showing before purchase did respondent compare with other brands25Table 5.5 Table showing when respondent bought the car it was own or collective decision26Table 5.6 Table showing which brand name respondent consider while purchasing a car27Table 5.7 Table showing which feature respondent consider while purchasing a car28Table 5.8 Table showing respondent considered price while purchasing a car29Table 5.9 Table showing how important is the brand name while purchasing the car30Table 5.10 Table showing number of Brands Considered while purchasing car31Table 5.11 Table showing branded car always better in quality than less known brand or not32Table 5.12 Table showing do the respondent think a well known branded car a status symbol33

PREFACEThe Automobile industry emerged in India in 1940s. However the growth was relatively slow in 1950s and 1960s due to the nationalization and the licence raj which hampered the Indian private sector. After the 1970, the automotive sector began to grow, but the growth was mainly driven by the tractors, commercial vehicles and the scooters. A major luxury Japanese manufactures entered the India market ultimately leading to the establishment of Maruti Udyog. It was this time that the Indian government chose Suzuki as joint venture to manufacture small cars.The Indian Automobile Industry has demonstrated sustained growth as a result of increased competitiveness and relaxed restrictions. Several Indian manufacturers such as Tata motors, Maruti Suzuki, Mahindra and Mahindra expanded their domestic and international operations. Indias robust economic growths lead to further expansion of its domestic automobile market which attracted significant India-specific investment by multinational automobile manufacturers.

The automobile industry in India is the 9th largest in the world with annual production of over 2.3 million units in 2008. In 2009 India has emerged as Asias 4th largest exporter behind Japan, South Korea and Thailand.

EXECUTIVE SUMMERYHSCI was established in December 1995, with Honda Motor Co., (Japan) and Siel Ltd. (India) as the key promoters. Hondas models are strongly associated with advanced design and technology, apart from its established qualities of durability, reliability and fuel-efficiency.

Honda Siel Cars state-of-the-art manufacturing unit was set up in 1997 at Greater Noida, U.P. and currently has a capacity of 50,000 cars annually. The company is planning to raise its capacity to 100,000 cars per annum by the end of 2007.HSCI has recently launched the all-new, third generation CR-V and new Accord in its portfolio. The all-new Honda CR-V comes in 2 variants- 6 speed manual transmission system and 5-speed automatic transmission system with Grade Logic Control for smooth and effortless performance. Hondas most successful global model, the eighth generation Civic was launched in July 2006 and has already become segment leader within a short span of time. The Honda City ZX, the largest selling sedan in India, is today recognized as one of the most successful car brands in India. To ensure consumers safety, Honda has recently added new features like Airbags and ABS in the VTEC version of the car.