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Table of Contents
I. OUR BACKGROUND .......................................................................................... 2
Who We Are
Core Values
Our Vision
Memberships
II. DESCRIPTION OF BUSINESS .......................................................................... 3
Excel in a Nutshell
Organogram
Our Services
We Represent
Sponsorships
Business Development
Our Business Policy
Financial Overview
Client Base
Market Segments
Local Market Growth
Corporate Clients
Completed Projects
Corporate Responsibility in Excel
Excel at Events
Life at Excel
PAGE 1 OF 14
Excel Technologies Limited
House #02, Road #02, Dhannmondi
Dhaka – 1205, Bangladesh
Phone: +880 2 9663857, 966 4385, 9667871
Fax: +880 2 8826469
PAGE 2 OF 14
OUR BACKGROUND
Excel Technologies Ltd. is one of the diversified business houses of Royal Group
which was founded by Late Horkishore Saha in 1964 at Chaumuhani,
Noakhali. Excel Technologies Ltd. started its journey in the ICT sector of
Bangladesh with focus on the import and distribution of computer hardware
and peripherals. Besides, the company has also been providing extensive
customized Networking & Security solutions for businesses, industries and
home-users alike.
Every Royal Group company operates independently. Each of these
companies has its own board of directors and shareholders, to whom it is
accountable.
Who We Are
Excel Technologies Ltd. is a leading ICT company in Bangladesh that has
established a strong foothold in this competitive market. Since its inception in
the year 1999, the company has been trying in the most pragmatic manner
to reach out to the masses across the country with excellence in products
and services. Having a wide range of products from world-renowned brands,
the company emphasizes on providing customers with prompt, effective and
ground-breaking products & services that is especially designed for them.
Having excellency in products & services guided by innovation in all spheres,
Excel Technologies Ltd. has already emerged as a top 5 respected company
in the ICT industry of Bangladesh. The company promises to uphold its high
ideals & values, integrity & honesty to continue serve the nation.
Core Values
“Customer-first” strategy is our primary focus and we thrive to serve them with
quality products coupled with integrated services that benefits their needs.
Taking steps ahead of time in this first-paced era of technology, we promise
to satisfy our customers with the latest product from the tech-industry blended
with after-sales support of any kind.
PAGE 3 OF 14
Our Vision
Excel Technologies Ltd. thrives to be the most admired and trusted ICT
organization through excellence in products and services following ethical
business practices and adding value to our stakeholders and contributing to
country’s technological advancement.
Memberships
Bangladesh Computer Samity (BCS)
Dhaka Chamber of Commerce & Industry (DCCI)
The Association for Overseas Technical Scholarship (AOTS), Japan
DESCRIPTION OF BUSINESS
Excel in a Nutshell
Name Excel Technologies Ltd.
Year of Establishment 1999
Board of Directors Goutam Saha
Bijeta Saha
Management Goutam Saha as Managing Director
Bijeta Saha as Director Finance
Golam Kabir as Corporate Advisor
Snigdhashis Dutta as CFO
Masud Hossain as COO
Biswajit Saha as CMO
Kishore Kumar Bhowmick as Manager Commercial
Mushfiqur Rahman as Manager Accounts
Affiliates Ideas IT Ltd. (since 2004)
Excel Technologies (since 2008)
Regal Inc. (since 2011)
Sign-Ex Technology (since 2012)
PAGE 4 OF 14
Corporate Office House# 02, Road# 02, Dhanmondi, Dhaka-1205, Bangladesh. Tel: 9663857, 9664385, 9667871, 9665281, 9662586
Email: [email protected]
Web: excelbd.com
Branch/Showrooms
IDB BCS Computer City, Shop # 312/1, Sher-e-Bangla Nagar IDB Bhaban (3rd Floor), Dhaka-1207, Bangladesh. Tel: 9129654
Mobile: 0173001 3056-58
Elephant Road Multiplan Centre, Shop# 643/644 (6th Floor), New Elephant Road, Dhaka 1205, Bangladesh. Tel: 966 7871, Mobile: 0173001 3065-66
Uttara HM Plaza, Shop #11 (2nd Floor), Plot - 34, Road 2, Sector 3, Uttara, Dhaka
Mobile: 0173072 5089-90
Chittagong R F Zahura Tower, Shop# 512 (4th Floor), Agrabad, Chittagong. Mobile: 017 3001 3064
Network & Security Display Center Shop # 302-303, Level # 03, 69-71 New Elephant Road, Multiplan Center, Dhaka-1205, Bangladesh. Tel: +8802 9667871,
Mobile: +8801730013065
Excel+Service Center Suite # 1114, Level # 11, Multiplan Center,
New Elephant Road, Dhaka - 1205, Bangladesh. Tel: +8802 9674279
Mobile: +8801730013045
PAGE 5 OF 14
Organogram
Managing Director
Chief Finance Officer
Manager, Accounts
Sr. Asst. Manager, Accounts
Executive, Accounts
AGM, Commercial
Sr. Executive,
Store (Store Incharge
Trainee
Sr. Support Staff
Support Staff
Sr. Driver
Driver
Chief Operation
Officer
Chief Marketing
Officer
Manager, Marketing
Deputy Manager, Marketing
Sr. Asst Manager, Marketing
Asst Manager, Marketing
Sr. Executive, Marketing
Executive, Marketing
Trainee
Manager,Sales
Manager, After Sales
Service
Deputy Manager, After Sales
Service
Sr. Asst Manager, After Sales
Service
Asst Manager, After Sales
Service
Sr. Executive, After Sales
Service
Executive, After Sales
Service
Trainee, After Sales
Service
Manager, Head Office
Sales
Deputy Manager,
Head Office Sales
Sr. Asst Manager,
Head Office Sales
Asst Manager,
Head Office Sales
Sr. Executive,
Head Office Sales
Executive, Head Office
Sales
Trainee, Head Office
Sales
Manager, Branch (Branch
Incharge)
Deputy Manager, Branch
Sr. Asst Manager, Branch
Asst Manager, Branch
Sr. Executive,
Branch
Executive, Branch
Trainee, Branch
Deputy Manager,
HR & Admin
Business Systems Analyst
PAGE 6 OF 14
Our Services
HARDWARE DISTRIBUTION
Excel Technologies Ltd. deals with full range of computer hardware and peripherals
ranging from PC (Brand & Clone), Notebook, Netbook, Printer (Laser, Inkjet), Monitor,
Keyboard & Mouse, Scanner, UPS, Voltage Stabilizer, Hard Drive, RAM, Microphone,
NIC, HUB, Cable & Connector, Modem, Multimedia headphone, Speaker etc.
NETWORKING SOLUTION
Integrated Networking Solution is one of the key strength of Excel technologies Ltd.
and being the exclusive distributor of the World’s No.1 networking brand Tp-Link, the
company provides full-stack networking services, starting from auditing to design and
implementation in building Local Area Networks (LANs) & Wide Area Networks
(WANs).
SECURITY SOLUTION
Excel Technologies Ltd. is the exclusive distributor of the world renowned security
surveillance brand HIKVISION. Partnering with the most widely-used brand in the
world, the company has already been offering intelligent solutions to our customers
across the country and has already made a significant impact in this industry.
SUPPORT SERVICES
Excel is being driven by its commitments towards her customers with its fast, effective
and quality after sales service. The company introduced its unique brand
“Excel+Service” in the year 2004, in sense of her responsibility and commitment to
offer standalone dedicated services to her cclients.
ENTERPRISE-wide RESOURCE PLANNING (ERP)
A true Enterprise Resource Planning (ERP) system integrates Excel’s both internal and
external information flow used by the organization within a single, comprehensive
solution. This practical ERP solution helps Excel to better manage its system-flow
including inventory management, credit control, financial reporting and thus
attaining operational excellence and also minimized cost.
PAGE 7 OF 14
We Represent
TP-LINK Technologies of China Exclusive distributor of Tp-Link networking products for Bangladesh territory since 2004. Presently Tp-Link is world’s No. 1 brand for networking products for SOHO, ADSL and Wi-Fi market segment. Tp-Link is also no. 1 networking brand in Bangladesh since its introduction to the market by Excel Technologies Ltd.
East UPS Company of China Distributor of East UPS Company of China. Largest manufacturer for UPS and Inverter. Excel has its own OEM brand named “DigitalX”.
CCiVO of China Distributor of CCiVO of China, one of the largest manufacturers for computer chassis and power supply unit. Excels owns OEM brand “DigitalX” and “Xlab” manufactured by CCiVO company.
HIKVISION Excel is the Exclusive Distributor of the world’s no.1 Security Solution Provider since 2013. With innovation and intelligent devices, the brand has already been a trusted name in our market.
KYE Systems Corporation of Taiwan Exclusive Distributor of KYE Systems Corporation of Taiwan, which is the world’s largest manufacturer of PC accessories & Peripherals. Under “Genius” brand, Excel has been offering Mice & Keyboard, Speaker, webcam, Media Pointer and various computer accessories since 2007.
Gigabyte of Taiwan Exclusive Distributor of Gigabyte brand Notebook, Netbook since 2009. Gigabyte is one of the world’s largest manufacturers for Motherboard, Notebook & Netbook.
LITEON Exclusive Distributor for LITEON IT Corporation of Taiwan which is the world’s 2nd largest manufacturer of Optical Disk Drives since 2001 and holding no. 1 market share worldwide.
Intel Corporation Excel is an Associate Business Partner of Intel, which is the world’s largest chip makers since 2004.
Air Live Authorized Distributor of Air Live brand networking products in Bangladesh.
PAGE 8 OF 14
WT Exclusive Distributor in Bangladesh for WT brand MC and optical networking products.
AOC Business partner in Bangladesh for the world’s 2nd largest display brand.
MIKROTIK Authorized solution partner in Bangladesh.
Hewlett-Packard Authorized reseller for world renowned Information Technology Corporation of USA.
X-Link ETL’s own brand for Networking products.
Sponsorships
Excel regularly sponsors the biggest and significant events in ICT industry of our
country to regularly promote and reach out to people with the latest quality
products. Another substantial reason of attending such is to gauge the public
demand so that Excel can bring customized products to serve people with what they
are looking for.
Some of the events include:
BCS Digital Expo: Excel has been a regular co-sponsor/participator in BCS Digital
Expo at Dhaka.
City IT Fair: Excel co-sponsored with LITEON in City IT Fair in the year 2008, 2009
and 2011 held in BCS Computer City.
BCS Fair: Excel has been sponsoring various events of BSC Fair at Sylhet, Rajshahi,
Khulna, Chittagong and Jessore.
Laptop Fair: Excel participates in almost all the major Laptop fairs held in Dhaka
and across the country.
PAGE 9 OF 14
Business Development
Excel regularly organizes versatile events for its business/channel partners, associates
&/or distributors country-wide. The main purpose of the event is to educate our
valuable partners about our products & services in-order to efficiently serve the end-
users meeting their requirements.
Some of the events Excel Organizes:
Technical Workshop
Product Launching and Training on Usability.
Technical Workbook
Dealer Meet
Our Business Policy
Excel maintains a proper distribution channel throughout the country having one
or more Master Distributor in all seven Divisions of Bangladesh.
Around 80% business of Excel follows B2B business synergy and the rest 20%
focuses B2C with an intention to maintain interaction with the end-user.
Under each Master Distributor, there are multiple vendors and retailers operating
successfully nationwide.
Excel maintains a quarterly performance appraisal of its channel partners and
vendor classes that are redefined according to their performance and best five
are awarded accordingly.
Excel follows the Aggressive Marketing Strategy in case of product pricing,
promotion, distribution and after sales service, which refers “maximizing sales via
minimizing profit” as this is a perfectly elastic market.
Excel is determined to provide prompt after sales service under which it supports
replacement &/or repairing. Under a warranty period of one (1) year for all its
products we are well-equipped to address any of our product issues.
Excel participates in all major exhibitions throughout the country.
PAGE 10 OF 14
Financial Overview
Client Base
Excel Technologies Ltd. maintains an expansive and strong distribution channel
throughout the country covering all major cities and towns. With over 800 [and
growing] dealers and retailers, Excel is determined to reach out to every corner of
the country.
Market Segments
BDT 0
BDT 10
BDT 20
BDT 30
BDT 40
BDT 50
BDT 60
2 0 1 2 2 0 1 3 2 0 1 4
FINANCIAL OVERVIEW
Sales in Crore
End-user30%
Reseller/Dealer
50%
Corporate Account
20%
MARKET SEGMENTS
PAGE 11 OF 14
Local Market Growth
Corporate Clients
Government Organization
NGO
Bank
Educational Institutions/Universities
Telecommunications/ISP
Insurance Companies
Pharmaceutical Companies
Garment/Textile Industries
Aviation Industry
Real Estate Sector
Corporate House
Hotel/Resort
0%
5%
10%
15%
20%
25%
30%
35%
40%
2010 2012 2014
% g
row
th o
ver
pri
or
per
iod
Local Market Growth
Reseller/Dealer
End-user
Corporate clients
PAGE 12 OF 14
Completed Projects
Excel has already been a trusted company for quality & reliable products by the
Government institutions, local/international companies, NGOs. Following are some
of the recent security surveillance projects that have already been implemented.
North South University
Faridpur City Surveillance
Bangabandhu’s majar at Tungipara
Several projects from DMP/CMP
Multiple implementation in the RMG industry
Multiple restaurants & Banks
Youngone Group
Corporate Responsibility in Excel
Corporate Social responsibility is manifested through the implementation of our
vision and values in all spheres of the company and its value chain. At Excel, we
believe “Business is a journey, not a destination”. We just don’t work for products; it is
about reaching people and building a relationship based on trust with our
subscribers, business partners, employees as well as the wider community. We
always believe good development is good business. While we maintain our business
focus, enlightening the nation with technological advancements remains our top
priority.
Besides, our CR initiatives also focuses on the social welfare of the nation that
circumscribes various charity initiatives undertaken now & then.
Some of such activities include:
Donating on the cause of Natural Disasters
Winter cloth distribution
Funding the underprivileged merits