TABLE OF CONTENTS

2 2014 Conference Sponsors

4 2014 Industry Partners

6 At a Glance…

7 Welcome

8 Schedule

8 Thursday, June 5

14 Friday, June 6

20 Saturday, June 7

24 Keynote Speakers

26 Panelists

34 Moderators

36 2014 NEXPO

2

2014 CONFERENCE SPONSORS

Auction for Education

President’s Reception and Face2Face ATL

Conference Signage and Graphics

Friday Afternoon Main Stage

Chapter Chair Dinner, Global Design Awards Presentation and Closing Reception

Global Design Awards Presentation and Closing Reception

Hotel Key Cards

Process Learning Series: Business of Design

Process Learning Series: Collaboration

Excellence and Fellow Awards Luncheon

Conference Tour: Botanical Gardens

Process Learning Series: Technology and Media

3

Friday Morning Main Stage

Practice and Purpose Leadership Summit

Conference Tour: World of Coca-Cola and Centennial Olympic Park

Design Improv(e): Give Back

NEXPO Breakfast and Lunch

Conference Tour: Type Walk

Conference BagsConference Badges

4

2014 INDUSTRY PARTNERS

BRONZEINDUSTRY PARTNER

GOLDINDUSTRY PARTNER

SILVERINDUSTRY PARTNER

3mgraphics.com

agisign.com color-ad.com signletters.com

izoneimaging.com mmcarvings.com

daktronics.com dclboston.com

5

nanolumens.com fusioncast.com

snallc.com

6

OVERLOOK

ELLINGTONBALLROOM

NEXPO

FOYER

FOYE

R

TERRACE

MERCER BALLROOMSESSIONS

E

EE

E

ElevatorE

AT A GLANCE… LOEWS ATLANTA HOTEL

MORNING

AFTERNOON EVENING

THU

FRI

SAT

9:00am – 12:00pm Tours

9:00am – 12:00pm Practice and Purpose Leadership Summit

1:30pm – 4:30pm Process Learning Series

1:30pm – 4:30pm Design Improv(e): Give Back

5:30pm – 7:00pm Chapter Chair Dinner

7:00pm – 9:00pm President’s Reception featuring Face2Face ATL

9:00am – 12:00pm Main Stage Sessions

12:00pm – 2:00pm Excellence and Fellow Awards Luncheon

2:00pm – 4:30pm Main Stage Sessions

4:30pm – 8:00pm Global Design Awards Presentation and Closing Reception

9:00am – 12:00pm Main Stage Sessions

1:30pm – 4:30pm Main Stage Sessions

4:30pm – 6:30pm Auction for Education and Reception

9:00am – 4:30pm Academic Summit

8:00am – 5:00pm NEXPO

7

Atlanta is the ideal location to explore the themes of Convergence and Crossing Lines. Our city was born as a railroad terminus and grew as streetcar lines branched out to create urban neighborhoods. Geography, history, and social change have always converged in Atlanta, shaping it into the vibrant, diverse city it is today. Even today, those original streetcar neighborhoods are being revitalized by projects like the Atlanta BeltLine and Ponce City Market. Atlantans are inventing new and better ways for urban living.

We can’t wait to show off Atlanta, and we’re excited about our 2014 SEGD Conference program. Together, we’ll explore the factors that are reshaping and even revolutionizing our design practices. From the rapid integration of technology to the heightened importance of collaboration and strategic partnerships, being a designer today is not only challenging, but immensely rewarding!

Settle in, make yourself at home, and join the conversation. In the next few days, we promise you the opportunity for new connections, inspirational idea, and a thought-provoking exploration of how we can cross disciplines, geographies, cultures, and technologies to create new experiences.

Stephen Carlin Chair, 2014 SEGD Conference Cooper Carry Inc.

WELCOME

8

THURSDAY, JUNE 5

SCHEDULE

9

8:00am 5:00pm Ellington Ballroom Foyer

9:00am – 4:30pm SCAD Atlanta 1600 Peachtree St. NE

9:00am – 12:00pm Mercer Ballroom

2014 SEGD Academic Summit

The second annual Practice and Purpose Leadership Summit gathers a diverse collective of leadership from the SEGD design community. Principals, partners, collaborators, and the next generation of leadership will explore the future of EGD and tackle some of the profession’s most immediate and challenging issues. Work sessions moderated by SEGD leaders will focus on trending topics impacting the EGD community:

Changing Marketplace Tim Miller, Miller EG Design

Refreshing the Talent Pool Anna Sharp, Two Twelve

Educating Clients About Value Anthony Ferrara, DesignConcernUS

Reinventing the Paradigm of EGD Amy Bixler, Gensler

Designer and Fabricator Relationship Adam Halverson, Serigraphics Sign Systems

Embracing Change Mike Sauer, Anderson Krygier

Registration Practice and Purpose Leadership SummitSponsored by CREO Industrial Arts

10

9:00am – 12:00pm Loews Atlanta Hotel

Walking Tours

PIEDMONT PARK AND THE ATLANTA BELTLINEAtlanta is a city of trees! This outdoor tour starts off in Midtown at the Loews Atlanta Hotel and ventures east to historic Piedmont Park and the northeastern segment of the BeltLine.

PIEDMONT PARK AND THE ATLANTA BOTANICAL GARDENSponsored by Image Manufacturing Group

This outdoor-focused tour mirrors Tour 1 but maintains a closer proximity to the Olmstead-designed Piedmont Park and focuses on the Atlanta Botanical Garden including the formal garden, greenhouses, and forest.

ATLANTA TYPE WALKSponsored by Artcraft Display Graphics

Type Walk was created to show participants significant historical and contemporary typographical lettering that is integral to the urban landscape of Atlanta.

Tours All tours depart promptly at 9:00am

Destination Tours

MARTIN LUTHER KING JR. MUSEUM AND CARTER CENTERThis tour heads west to the historical neighborhoods where Martin Luther King Jr. lived, worked, and advocated for fundamental change. The Carter Center and Jimmy Carter Library and Museum feature exhibits curated and designed by members of the SEGD community.

Destination tours meet in lobby motorcourt

Walking tours meet in lobby

11

OLD FOURTH WARD AND PONCE CITY MARKETIn the historic Fourth Ward, urban revitalization is shaping a new neighborhood of mixed-used development and landscaped public space. Ponce City Market is a hot new destination in a two million-sq.-ft. former Sears distribution center.

WORLD OF COCA-COLA AND CENTENNIAL OLYMPIC PARKSponsored by DeNyse Companies

It all started here in Georgia. Atlanta is home to Coca-Cola’s global headquarters, and the secret recipe. Experience the World of Coke, with its iconic environmental graphics and museum experience designed by members of the SEGD community. The museum is situated within Centennial Olympic Park, where the world convened for the 1996 Olympic Games.

CNN CENTER AND CENTENNIAL OLYMPIC PARKMedia giant Turner Broadcasting started in Atlanta in the 1970s as a local station called WTBS, then changed the world in 1980 with a 24-hour news concept called Cable News Network. This tour will give you a behind-the-scenes look at CNN’s world headquarters in Centennial Olympic Park.

12

1:30pm – 4:30pm Mercer Ballroom

2:30pm – 3:30pm

COLLABORATION: FABRICATION AND DESIGN – STRONGER TOGETHERSponsored by Rainier

Fabricator and designer collaboration yields better-managed projects, unified outcomes, and design excellence. Industry partners and their design-professional counterparts who have taken steps to build true partnerships will share why and how the collaborative partnership model works. Learn about forming the right partnerships, aligning complimentary skillsets, and valuing the design-intent process.

Panelists Scott Muller, Trademark Visual Mark Andreasson, Design Communications Ltd. Korinna Hirsch, Perkins+Will

3:45pm – 4:30pm

TECHNOLOGY AND MEDIA INTEGRATION: DESIGNING AND SPECIFYING FOR IMMERSIVE EXPERIENCESSponsored by Harbinger

To effectively create and specify dynamic digital experiences, you need to understand technology and media not as separate elements of a design, but as integrated components of the overall vision. Integrating technology into a project requires not only a base understanding of what media and interactive systems can do to enhance a creative vision, but how to collaborate with a team of content producers, technical integrators, and building professionals.

Panelists David Johnson, Mind Opera Dennis Hickey, S|N|A LLC

Process Learning Series Technology and Media, Collaboration and Relationships, Business and Global Design

1:30pm – 2:15pm

BUSINESS OF DESIGN: MANAGING PARTNERSHIPS IN GLOBAL PRACTICESponsored by Gemini Inc.

Learn about the latest strategies, challenges, and opportunities for building and running a truly global practice. Hear from panelists about how to structure partnerships, develop representation and presence in foreign markets, manage client contracts and relationships, and effectively collaborate across multiple time zones. If you are interested in international practice, here’s your chance to learn from those who have pioneered this space.

Speakers Jan Lorenc, Lorenc+Yoo Jonathan Mugmon, AECOM

13

1:30pm – 4:30pm Overlook Room

7:00pm – 9:00pm Overlook Room

President’s ReceptionFeaturing Face2Face ATL Sponsored by Xibitz

Join us at Design Improv(e), a new twist on a conference favorite. We’ll be putting a “Design for Good” spin on this hands-on SEGD tradition. SEGD has partnered with the Emmaus House to conceptualize a wayshowing program for their Atlanta campus. This local nonprofit provides education, opportunity, assistance, and advocacy in partnership with their neighbors in Peoplestown. In this fast paced competition, design teams will create design concepts that will be implemented by local sign manufacturers. This will be a great opportunity for designers from all backgrounds to connect and get their creative juices flowing for a worthwhile cause and give back to the Atlanta community.

The SEGD version of speed-dating has arrived in Atlanta. Get to know new faces and members in this fun, fast-paced social exercise. How many new people will you meet? Led and hosted by SEGD Atlanta Chapter members, Face2Face will help you connect with both local and global members of SEGD.

Design Improv(e): Give BackSponsored by archetype

14

FRIDAY, JUNE 6

15

8:00am – 4:00pm Ellington Ballroom Foyer

8:00am – 9:00am Ellington Ballroom

8:00am – 5:00pm Ellington Ballroom

Registration BreakfastSponsored by AGI

NEXPO

Exhibitors 3A Composites 3M Commerical Graphics ABC Sign Products Alchemy Dimensional Graphics ALPOLIC-Mitsubishi Plastics Composites America Andrusko Group APCO Sign Systems Arlon Graphics Atlas Sign Industries Bitro Group Britten Colite Designtex DSA Phototech Excellart Sign Products Federal Heath Sign Company FusionCast Gemini Incorporated Georgia Printco Icon Identity Solutions Image Manufacturing Group Innerface Architectural Signage

iZone Imaging LEDCONN L+H Signs Lucite International MACtac Marcel Mächler Inc Matthews International Matthews Paint NanoLumens Olee Creative ORAFOL Americas Renze Display REXframe SCAD SH Immersive Environments (previously known as Systeme Huntingdon) Signcomp, LLC Visix, Inc. Visual Magnetics Winsor Fireform Wondersign

16

9:15am – 9:45am

DECODING CONVERGENCE: ATLANTA’S GEOGRAPHIC, CULTURAL, AND HISTORIC LINES Atlanta is a city shaped by historical, geographic, and cultural convergence. Situated at the nexus of the original southeastern rail lines, Atlanta has evolved into a major hub for global transportation, commerce, design, media, and entertainment.

Speaker Heather Alhadeff, Center Forward

9:45am – 10:15am

ATLANTA BELTLINE: ECOURBANISMThe Atlanta BeltLine is a historic rail corridor currently being redeveloped as a mixed-use recreational trail flanked by landscape and new urban development. What does it take to conceive, implement, and manage the most comprehensive revitalization project in Atlanta’s history? How can repurposed infrastructure bring life to the edge of the city, and become a home for the next generation of Atlantans?

Speaker Leo Alvarez, Perkins+Will

9:00am – 12:00pm Mercer Ballroom

10:15am – 11:00am

NETWORKING BREAK AND SHORT CLIPSCoffee in NEXPO Hall

11:00am – 11:30am

MIDTOWN’S REBIRTH: IDENTITY AND THE CITYMidtown is the design and art epicenter of Atlanta. With a rebirth driven by a renewed identity, a thriving retail and entertainment corridor, and a longstanding art and cultural center, Midtown has been shaped by a community of thinkers, makers, and believers. What makes Midtown a unique focal point for our conference and the Atlanta creative community? And how have brand and identity played a role in its repositioned future?

Panelists Wade Thompson, Son&Sons Kevin Green, Midtown Alliance

Atlanta: Crossing Lines: History, Landscape, IdentityWelcome by Stephen Carlin, 2014 SEGD Conference Chair Moderated by Hank Richardson, Portfolio Center Atlanta Sponsored by 3M Commercial Graphics

17

11:30am – 12:00pm

CONVERGENCE AND PLACEMAKING: FROM SIGNS AND STOREFRONTS TO IMMERSIVE URBAN EXPERIENCES The idea of urban graphics has come a long way since the monumental neon signs and painted graphics that punctuated American main streets throughout the 20th century. Now the singular and civic-minded linear cityscape has morphed into an often boundary-less and media-centric experience. Martin Treu, author of Signs, Streets, and Storefronts, will outline the genesis of classic and historical placemaking and how it still applies to the city today. A panel discussion will focus on how current Atlanta projects are embracing the new traditions of experience design and placemaking.

Speakers Martin Treu, Treu Design Jill Ayers, Design 360 Gretchen Coss, Gallagher & Associates

Moderator Justin Molloy, SEGD

18

Atlanta: Convergence: Culture, Community, PracticeSponsored by S|N|A LLC

1:30pm – 1:45pm

SHORT CLIPS

1:30pm – 4:15pm Mercer Ballroom

1:45pm – 2:45pm

KEYNOTE: CONNECTIVE SURFACES: ARCHITECTURE AS CANVASAtlanta artist HENSE made his name as a graffiti artist before his career in fine art and urban mural work exploded. His city-scaled murals have impacted urban landscapes around the world, from Washington, D.C., to Lima, Peru and of course Atlanta. At the scale of the built environment, HENSE’s work generates a nuanced experience that encompasses abstract forms and a fluid narrative between surface, structure, and culture.

Speaker Alex Brewer aka HENSE

2:45pm – 3:30pm

MID-AFTERNOON BREAKRefreshments in NEXPO Hall

12:00pm – 1:30pm NEXPO Hall, Ellington Ballroom

LunchSponsored by AGI

12:00pm – 12:30pm

BOOK SIGNINGWith Per Mollerup and Martin Treu

19

4:30pm – 6:30pm NEXPO Hall, Ellington Ballroom

Auction for Education and ReceptionSponsored by Daktronics

3:30pm - 4:15pm

KEYNOTE: A RETROSPECTIVELong time SEGD member and past president, John Muhlhausen shares his lifelong journey shaping practice, harnessing passion, and evoking humanism in his life’s work. His is a story that any designer, from students to seasoned professionals, will be able to connect with. This session looks to the past but reminds us all to look forward and remember what we can do through the power of connections, belief, and possibility.

Speaker John Muhlhausen Muhlhausen Design & Associates

Thanks to Karl Green of Bonhams for volunteering as auctioneer.

20

SATURDAY, JUNE 7

8:00am – 11:00am Mercer Ballroom Foyer

Registration

21

10:15am – 11:00am

KEYNOTE: WAYSHOWING / WAYFINDING / WAYLOSINGFinding one’s way on the Earth’s surface is a basic human urge. Wayfinding goals are basically the same today as they were a millennium ago: finding a destination, finding the way from there to elsewhere, and finding the way back to the origin. The context however, has changed. Good wayfinding in today’s built environments presupposes good wayshowing, which at least in principle, eliminates bad waylosing. Good wayshowing is user centered. It builds on an understanding of the strategies we all use (but don’t know that we use) when trying to navigate in an unknown land. By the way, is waylosing always bad?

Speaker Per Mollerup Swinburne University of Technology

11:15am –12:00pm

LOOK OF THE GAMES: DESIGNING AN EXPERIENCEThe Olympic Games present one of the most complex and challenging design exercises imaginable. By now, several generations of designers have participated in the process that combines placemaking, information design, wayfinding, and experiential design. Hear from Olympic design veterans about how the Look of the Games is developed from a creative, collaborative, and international perspective and how multiple layers of communication systems are shaped into comprehensive experiences shared by millions of people around the world.

Panelists Amy Lukas, Infinite Scale Brian Mirakian, POPULOUS ACTIVATE

9:00am – 12:00pm Mercer Ballroom

Global Ideas: The Convergence of Information and Experiences

9:00am – 9:30am

WELCOME AND ACKNOWLEDGEMENTSSpeaker Clive Roux, SEGD

9:30am – 10:15am

KEYNOTE: MORE LURING THAN LEADINGSignage systems are more than wayshowing. They can help to define the location, create a sense of atmosphere, and help visitors find their destination subconsciously. Signage systems communicate the identity of a place using several tools: words in space, color in rooms, and a graphical language that refers to site, architecture, history, context, and last but not least, a perfected information system.

Speaker Andreas Uebele Büro Uebele Visuelle Kommunikation

22

2:00pm – 4:30pm Mercer Ballroom

Crossing Generations and Cultures

2:00pm – 2:15pm

SHORT CLIPS 2:15pm – 3:00pm

CONVERGING GENERATIONS: B/X/YSix designers from multiple generations give rapid-fire presentations on what convergence means to them in the format of 20 slides, 20 seconds per slide.

Speakers Sander Baumann, designworkplan Lynne Bernhardt, Stanley Beaman & Sears Seth Capshaw, Miira Artist Tools Jody Graff, Drexel University Daniela Pilossof, Vancouver Aquarium David Vanden-Eynden, Calori & Vanden-Eyden

3:00pm – 3:30pm

WOMEN IN EGD: LEADERSHIP, INNOVATION, THE FUTUREWomen in EGD from diverse backgrounds, disciplines, and ethnicity shape a vision that is resolutely contemporary, global, and positioned to represent the future. This moderated panel discussion will examine their values, challenges, and what drives them to make a difference through their craft and practice.

Panelists Chris Calori, Calori & Vanden-Eynden Gretchen Cherrill, Airpark Signs & Graphics Sarah Huie Coleman, Huie Design Tali Krakowski, apologue Danielle Lindsay-Chung, SOM

Moderator Teresa Cox, APCO Graphics

12:00pm – 2:00pm Ellington Ballroom

Excellence and Fellow Awards LuncheonSponsored by Design Communications, Ltd.

23

4:15pm – 4:30pm

2015 CONFERENCE KICK-OFF

4:30pm – 8:00pm Ellington Ballroom

Global Design Awards Presentation and Closing ReceptionSponsored by MailChimp and Tube Art Group

Awards designed by Massimo Vignelli and fabricated by Design Communications, Ltd.

3:30pm – 4:15pm

KEYNOTE: A SIGN CAN CHANGE THE WORLDAbu Dhabi rose from the Persian Gulf sands in the 1960s after oil was discovered in the region. Once a small pearl-diving community of 25,000, its population has grown to more than a million and it is filled with opulent palaces, lush parks and gardens, and some of the world’s tallest skyscrapers. But until now, the streets had no names. Clifford Selbert, FSEGD and Will Ayers share how their firm worked on the signage project that changed the world.

Speakers Clifford Selbert, Selbert Perkins Design

Will Ayers, Selbert Perkins Design

24

HENSEHENSE (Alex Brewer) made his name as a graffiti artist in the1990s before earning success as a public artist. He receives commissions worldwide as well as in his native Atlanta. In 2013, he completed his largest exterior public artwork, a 137-ft.-tall mural at the ISIL Institute in Lima, Peru. His work combines the language and techniques of graffiti art with the formal language of abstract painting.

KEYNOTE SPEAKERS

hensethename.com

@hensethename

PER MOLLERUPPer Mollerup is an educator, writer, design thinker, and professor of communication design at Swinburne University of Technology, Melbourne. From 1984-2009 he was owner and principal of Designlab in Copenhagen, an award-winning design consultancy specialized in wayshowing and branding. He is the author of four books, including Wayshowing>Wayfinding (2013); Marks of Excellence (1997/2013); and Wayshowing, A Guide to Environmental Signage (2005).

permollerup.com

25

JOHN MUHLHAUSENJohn Muhlhausen is president of Muhlhausen Design and Associates, a design consultancy he founded in 1975. MD&A provides wayfinding and planning services for healthcare and transportation facilities. A graduate of the Rhode Island School of Design, in 1998 John was recognized by SEGD as one of the 25 outstanding environmental graphic designers of the past 25 years. John is a published author and races sailboats internationally.

ANDREAS UEBELEAndreas Uebele is an award-winning designer whose work is known for its marriage of architecture and typography. He studied architecture and urban planning at the University of Stuttgart and art at the Stuttgart State Academy of Art and Design. In 1996, he founded his own visual communications agency in Stuttgart, and since 1998 has been a professor of communications design at Düsseldorf University of Applied Sciences.

CLIFFORD SELBERTClifford Selbert FSEGD, is an owner and partner in Selbert Perkins Design, a multidisciplinary, international design firm that has created some of the world’s most notable, iconic landmarks. Their award-winning work, for a diverse array of high-profile clients, can be seen on five continents. SPD combines branding, public art, sculpture, signage, and wayfinding to create meaningful environments that serve the public good and translate into positive results for clients.

uebele.com @andreasuebele

selbertperkins.com

26

PANELISTS

27

HEATHER ALHADEFFHeather Alhadeff, AICP, LEED Green Associate, is president of Center Forward LLC, an Atlanta-based woman-owned business whose mission is resolving complex land use and multi-modal transportation challenges through logical implementation and creating constituent consensus. A former senior transportation planner at Perkins+Will, she also teaches in the School of Regional and City Planning at Georgia Institute of Technology.

LEO ALVAREZLeo Alvarez design principal and inaugural national urban design discipline leader for Perkins+Will, has been practicing landscape architecture, urban design, and architecture for 30+ years. His award-winning work has encompassed urban design plans, new community designs, transportation facilities, educational environments, healthcare facilities, commercial projects, and historic preservation efforts. He has also taught at Florida International University and the University of Georgia.

centerforwardplanning.com

@Center4wardATL

perkinswill.com

MARK ANDREASSONMark Andreasson is principal owner of Design Communications Ltd. In addition to leading his company’s work in fabrication design, engineering, manufacturing, and implementation for high-profile projects including the World of Coca-Cola, the University of Pennsylvania Wharton School of Business, WGBH in Boston, and many others, Mark is a thought leader in the SEGD community, particularly in encouraging close collaboration among designers and fabricators.

dclboston.com

JILL AYERSJill Ayers is president and creative director at Design360, a New York-based graphic design firm specializing in environmental graphic design, exhibit, print, and web design. Current clients include Dow Jones, New York University, and L’Oreal USA. Jill is the 2014 President of SEGD. Prior to joining Design360, she was a designer at Two Twelve Associates and a senior designer at Gensler Studio 585.

design360inc.com

28

SANDER BAUMANNSander Baumann focuses his work on creative thinking and bringing a sense of place to environments. Over the past 15 years he has designed numerous wayfinding and signage projects, including Holland’s largest shopping center, comprehensive city wayfinding, school signage systems, and building identification. On the SEGD Board of Directors, he promotes, educates, and develops vision for the organization.

designworkplan.com

LYNNE BERNHARDT Lynne Bernhardt is a senior graphic designer at Stanley Beaman & Sears and co-chair of SEGD Atlanta. Prior to joining Stanley Beaman & Sears, she owned Bernhardt Design, a full-service graphic design studio, and also worked as a graphic designer for Heery International and Jones Worley Design. She earned a BA in design from the University of Cincinnati.

stanleybeamansears.com

CHRIS CALORIChris Calori FSEGD, is co-founder and principal of Calori & Vanden-Eynden Design Consultants. Chris has extensive experience in signage and identity design for a wide range of project types worldwide. She developed C&VE’s systems approach to signage program design and management. A member of SEGD’s Accessibility Committee, she has been instrumental in creating ADA-compliant typography standards. She is the author of Signage and Wayfinding Design (2007).

cvedesign.com

WILL AYERSWill Ayers is Principal of Selbert Perkins Design. With extensive experience as a creative, art director, designer, manager and production supervisor, Will leads the overall management and design aspects of projects in the US, the Middle East, and North Africa region and Asia.

selbertperkins.com

29

SETH CAPSHAWSeth Capshaw is lead designer for Miira Artist Tools, a start-up that develops innovative tools for developing and experienced artists. With the company since 2012, he was the designer and co-inventor of Miira’s signature product The View Frame, the design of the UX and UI of the Miira iOS application, as well as the brand of the company and its products.

miiraartisttools.com

GRETCHEN CHERRILLGretchen Cherrill is founder and president of Airpark Signs & Graphics (Phoenix), a leader in architectural signage in the Southwest. Since 1983, the company has cultivated extensive expertise in all facets of the signage fabrication process, from design through installation. Gretchen leads her company in implementation of a wide range of projects, working closely with clients to realize their vision and enhance their overall objectives.

airparksigns.com

SARAH HUIE COLEMAN Sarah Huie Coleman is principal and owner of Huie Design, an Atlanta-based design consultancy providing graphic design, branding, and signage and wayfinding for mixed-use, education, airport, corporate, hospitality, health care, exhibit, retail, hospitality, airport, and restaurant clients. Before forming her company in 1996, she was managing director of environmental graphics for Iconologic and also worked for Sullivan Perkins and RTKL.

huiedesign.com

GRETCHEN COSSGretchen Coss is senior associate, director of business development with Gallagher & Associates. Well-versed in brand management, environmental graphic design, and experience design, she has been involved in large-scale mixed-use/entertainment projects, as well as museum exhibits nationwide. A past SEGD president and member of the SEGD Academic Advisory Committee, she has taught at the Corcoran College of Art + Design.

gallagherdesign.com

30

KEVIN GREENKevin Green is president and CEO of Midtown Alliance, the driving force behind the revitalization of Midtown and sustaining it as a premier destination for commerce, culture, learning, and life. Prior to leading the Alliance, Kevin was executive director of The Clean Air Campaign and vice president of environmental affairs with the Metro Atlanta Chamber of Commerce.

midtownatl.com

@MidtownATL

JODY GRAFFJody Graff is a professor and director of the graphic design program at Drexel University’s Westphal College of Media Arts & Design. She serves on the SEGD Academic Advisory Committee. Her diverse career also includes stints as art director for the New York Hall of Science, art director/designer at Hanley-Wood Publications in Washington, D.C., and designer at DCA Advertising in New York.

drexel.edu

@graff_jody

DENNIS HICKEY Dennis Hickey is managing director for Sansi North America, responsible for SNA’s sales and operations. He has 15 years experience in LED technology and digital media. He has led the implementation of LED technology projects for 1515 and 1552 Broadway and Reuters in Times Square, Carpenters Center and Fenway Park in Boston, the Fashion Show Mall in Las Vegas, and many others.

snallc.com

KORINNA HIRSCHKorinna is an EGD and branding professional with 17 years of diverse international design and project management experience. Her work with Perkins+Will allows Korinna and her team to weave sustainable brand experiences through digital, print, and built environments.

perkinswill.com

31

TALI KRAKOWSKITali Krakowski is the founder of experience design firm Apologue. Fascinated with all things immersive, she has spent the last decade creating spaces that seamlessly infuse storytelling into digital media, architecture, and technology. Merging passion, theory, and practice, she continues to publish articles and speaks frequently on the topics of design, architecture, and innovation through collaboration.

DANIELLE LINDSAY-CHUNGDanielle Lindsay-Chung is an environmental graphic designer with Skidmore Owings & Merrill (San Francisco). She has more than 12 years experience in wayfinding and signage design for a variety of retail, residential, civic, cultural, hospitality, and corporate environments. She earned a BFA from the Alberta College of Art and Design and a diploma in multimedia design and a professional certificate in urban design from Simon Fraser University.

apologuestudio.com

@talikrakowski

som.com

DAVID JOHNSONDavid Johnson is founder and president of Mind Opera, a creative studio that creates high-impact experiences for widescreen and multi-display installations. With roots in photography, film, and marketing communications, Mind Opera balances the science of Dataton’s WATCHOUT system with the art of visual storytelling and branding. Their understanding of composition, timing, lighting, music, and venue dynamics helps create emotional experiences for display on multiple screens.

mindopera.com

@mindopera

JAN LORENC Jan Lorenc is a Polish-American designer, author, and principal of Lorenc+Yoo Design. He formed Lorenc Design in 1978 in Chicago, moved it to Atlanta in 1981, and partnered with Chung Youl Yoo in 1998. Jan leads the firm’s work in industrial, exhibition, architectural, furniture, interior, and environmental graphic design, a body of work they identify as “environmental communication design.” Jan co-authored What is Exhibit Design?

lorencyoodesign.com

@janondesign

32

AMY LUKAS Amy Lukas is co-founder and partner of Infinite Scale Design Group, a strategic design studio that creates brand experiences for environments and events. Amy was the design project manager in the award-winning Look of the Games department for the Salt Lake 2002 Olympic Winter Games. Infinite Scale has collaborated with the National Football League, Union Pacific, the USTA National Tennis Center, the National Hockey League, and the Sundance Film Festival.

infinitescale.com

@infinitescale

JONATHAN MUGMONJonathan Mugmon is principal at AECOM, and has more than 14 years experience in development of wayfinding systems, interpretive planning, and environmental graphics. He understands the need to create an environment that works holistically with landscape, architecture, and urban design to engage the public and create a sense of place. Jonathan has designed and built projects across four continents.

aecom.com

SCOTT MULLER Scott Muller is a senior sales manager with Trademark Visual and co-chair for SEGD Charlotte. Scott consults with clients on projects ranging from brand rollouts to complex fabrication of large-scale interior and exterior programs. Scott earned a bachelor’s degree in sociology from Wake Forest University. He is also active with the International Sign Association and chairs its Design Outreach Committee.

trademarkvisual.com

BRIAN MIRAKIANBrian Mirakian serves as director of Populous Activate in the Americas. Populous Activate uses the power of design to link fans, brands, teams and properties by enhancing and extending the in-stadium experience.

populous.com

33

DANIELA PILOSSOF Daniela Pilossof is an experiential communication designer with the Vancouver Aquarium. She currently serves as the chapter co-chair for SEGD Vancouver. Her design practice focuses on branded story-driven environments, and her experience ranges from Olympic pavilions, wayfinding, educational centers, interpretation, and trade shows to branding, print, marketing, and retail display design.

vanaqua.org

@DanielaPilossof

DAVID VANDEN-EYNDEN David Vanden-Eynden FSEGD, is co-founder and principal of Calori & Vanden-Eynden (New York). He has a broad range of signage design and management skills and has led his firm’s signage and wayfinding projects for the City of Tianjin, China; the Washington D.C. Heritage Trail; Inventure Place/National Inventors Hall of Fame, Akron, Ohio; One Raffles Link and One Raffles Quay, Singapore; and Amtrak.

cvedesign.com

WADE THOMPSONWade Thompson is president and creative director of Son&Sons, an Atlanta-based design and strategy firm that specializes in brand strategy and identity development, corporate storytelling, humanizing data, making boring stuff interesting, drawing on the walls, and imagining the future. Wade has taught at Atlanta’s Portfolio Center for the past 10 years and was executive director of Unboundary, New York.

sonandsons.com

MARTIN TREUMartin Treu is an architect, author, graphic designer, and urbanist. For the past two decades he has been tracking the historic evolution of the American commercial corridor. Martin is author of Signs, Streets, and Storefronts, which addresses more than 200 years of signs and place-marking along America’s commercial corridors. He is principal of Treu Design.

martintreu.com

34

MODERATORS

35

STEPHEN CARLINStephen Carlin is an associate with Cooper Carry and the 2014 SEGD Conference Chair. He is skilled in all facets of graphic design, having led a creative team in producing environmental graphics, project support, and marketing materials including advertising, brochures, web design, and interactive presentations. Stephen works with Cooper Carry’s retail, hospitality, education, mixed-use, corporate, and residential specialty practice groups. He is LEED AP certified.

coopercarry.com

TERESA COX Teresa Cox is president of APCO Graphics, responsible for U.S. sales of interior and exterior sign systems, directories, displays, and related products. Teresa is a former SEGD Board member and a longstanding member of the SEGD Accessibility Committee. She has been instrumental in guiding SEGD’s efforts to work with the ANSI A117 Committee and in development of the SEGD ADA white papers.

apcosigns.com

HANK RICHARDSONHank Richardson is design director of Portfolio Center Atlanta. During his tenure there, his students have garnered more than 5,000 local and national awards, and his graduates work in the most highly respected firms and agencies in the world. Hank speaks at universities, conferences, and workshops around the country. He has contributed to numerous books on design and his articles and speeches are published frequently.

portfoliocenter.edu

36 Ellington Ballroom

ENTRANCE

120118116114112110108106104102

219217215213211209207205203201

320318316314312310308306304302

419417415413411409407405403401

319317315305303301

220218216

210

206204202

2014 NEXPO

9:00am - 5:00pm Ellington Ballroom Loews Atlanta Hotel

37

3043A Composites Sandy Roberts 3480 Taylorsville Hwy Statesville, NC 28625 704-658-3522 sandy.roberts@3acomposites.com

301, 3033M Commerical Graphics Cindy Jenkins 3M Center, Bldg 220-12E St Paul, MN 55144 651-736-0977 ccjenkins1@mmm.com

118ABC Sign Products Brian Brooks 2028 SE Froutage Road Fort Collins, CO 80525 970-980-5501 brianb@abcsignproducts.com

120Alchemy Dimensional Graphics Michael Maloney 507B Cornerstone Ct Hillsborough, NC 27278 919-241-4368 michael@alchemy-dg.com

312ALPOLIC-Mitsubishi Plastics Composites America Emalee Sweeney 401 Volvo Parkway Chesapeake, VA 23320 757-382-5769 emalee@alpolic.com

116Andrusko Group Peter Andrusko 6424 SE 122nd Avenue Portland, OR 97236 503-760-5207 peter@andruskogroup.com

308APCO Sign Systems Christopher McArthur 388 Grant St, SE Atlanta, GA 30312 404-688-9000 cmcarthur@apcosigns.com

215Arlon Graphics Chad Russell 2811 S Harbor Blvd Santa Ana, CA 92704 407-808-5126 crussell@arlon.com

310Atlas Sign Industries Sterling Beaudette 1077 West Blue Heron Blvd Riviera Beach, FL 33404 561-863-6659 sterling.b@atlassignindustries.us

213Bitro Group Cheryl Meyne 201 Charles Street Hackensack, NJ 07601 904-508-4513 cherylm@bitrogroup.com

314Britten Jan Nickerson 2322 Cass Road Traverse City, MI 49684 231-941-8200 jnickerson@brittenbanners.com

316Colite Jena Strange 5 Technology Circle Columbia, SC 29203 803-935-9073 jstrange@colite.com

38

417Designtex David Siegel 200 Varick Street, 8th Floor New York, NY 10014 212-886-8289 dsiegel@designtex.com

419DSA Phototech Bob Riley 16961 Central Avenue Carson, CA 90746 310-537-5000 briley@dsaphototech.com

403Excellart Sign Products Matt Ambrose 1654 S Lone Elm Road Olathe, KS 66061 913-764-2364 matta@ambroseco.com

220Federal Heath Sign Company Lisa Peterson 2300 N Hwy 121 Euless, TX 76039 817-685-9075 lpeterson@federalheath.com

114FusionCast Ben Morgan 2520 Bristol Circle Oakville, ON L6H 5S1 Canada 905-858-0558 benm@fusioncast.com

401Gemini Incorporated Patty Zimmerman 103 Mensing Way Cannon Falls, MN 55009 507-263-3957 pattyz@signletters.com

413Georgia Printco Jennifer Carter 90 S Oak Street Lakeland, GA 31635 866-572-0146 jennifer@georgiaprintco.com

217Icon Identity Solutions Barbara Ferrante 1418 Elmhurst Road Elk Grove Village, IL 60007 847-631-3209 bferrante@iconid.com

306Image Manufacturing Group Greg Teffertiller 5405 Buford Hwy, Suite 270 Norcross, GA 30071 678-580-3281x138 gteffertiller@imgarchitectural.com

104Innerface Architectural Signage Chad Fields 5849 Peachtree Road Atlanta, GA 30341 770-935-2580 cfields@innerfacesign.com

206iZone Imaging Sheryl Teetz 2526 Charter Oak Dr., Suite 100 Temple, TX 76502 254-778-0722 steetz@izoneimaging.com

207LEDCONN Hanna Huang 351-M Oak Place Brea, CA 92821 714-256-2111 hannah@ledconn.com

39

315L+H Signs Bob McClennan 425 North 3rd Street Reading, PA 19601 610-898-5264 bobm@lhsigns.com

318Lucite International Jane Nash 7275 Goodlett Farms Parkway Cordova, TN 38016 800-458-2483 jane.nash@lucite.com

317, 319MACtac Carrie Misbrener 4560 Darrow Road Stow, OH 44224 330-689-2535 camisbrener@bemis.com

407Marcel Mächler Inc Marcel Mächler PO Box 18 Twin Peaks, CA 92391 909-337-9449 m.machler@mmcarvings.com

415Matthews International Kira Walters Two North Shore Center Pittsburgh, PA 15212 412-995-1669 kwalters@matthewsintl.com

216, 218Matthews Paint Jan Scheske 760 Pittsburgh Drive Delaware, OH 43015 740-362-6780 jscheske@ppg.com

106NanoLumens Sarah Shelnut 4900 Avalon Rdige Pkwy Norcross, GA 30071 678-466-6805 sshelnut@nanolumens.com

108Olee Creative Karen Barnett 58740 Executive Drive Mishawaka, IN 46544 574-256-0901 karenb@oleecreative.com

205ORAFOL Americas Stacey Gentino 1100 Orafol Pkwy Black Creek, GA 31308 912-851-5000 stacey.gentino@orafol.com

211Renze Display Stepanie Magers 6847 N 16 Street Omaha, NE 68112 402-342-1111 smagers@renze.com

409REXframe Joe Terramagra 11111 Santa Monica Blvd, Suite 1080 Los Angeles, CA 90025 213-261-0095 joe@rexframe.com

112SCAD Kristi McCarthy 1600 Peachtree Street NW Atlanta, GA 30309 kmccarth@scad.edu

40

202, 204SH Immersive Environment Camille Dolphin 110 Wellington Huntingdon, QUE J0S1H0 Canada 800-363-5304 cdolphin@systemeinc.com

305Signcomp, LLC Jody Veen 3032 Walker Ridge Drive Grand Rapids, MI 49544 616-784-0405 jveen@signcomp.com

219Visix, Inc. Cyndi Curland 230 Scientific Drive Norcross, GA 30092 770-446-1416 ccurland@visix.com

209Visual Magnetics Dan Halkyard 1 Emerson Street Mendon, MA 01756 508-381-2400 dhalkyard@visualmagnetics.com

302Winsor Fireform Bryan Stockdale 3401 Mottman Rd., SW Tumwater, WA 98512 360-786-8200 info@winsorfireform.com

203Wondersign Casper Fopp 12643 Race Track Road Tampa, FL 33626 813-337-6367 cfopp@wondersign.com