table of contents - ir webcasting · 2012. 1. 27. · 3 1 first quarter highlights (oct. – dec....

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Table of Contents

Overview of Consolidated Financial Results

SAP and Other Media Businesses

Ameba Business

FX Business

Comprehensive Internet Business

Summary

1

2


Overview of ConsolidatedFinancial Results

(October 2011-December 2011)

3

1First Quarter Highlights (Oct. – Dec. 2011)

ConsolidatedFinancialResults

AmebaBusiness


SAP Business

■ Sales: 32.1 billion yen Increase 11.7% over the same quarter of the previous year

■ Operating Profit: 4.9 billion yenIncrease 38.1% over the same quarter of the previous year

■ Ameba subscribers: exceeded 20 million,“Ameba Pigg”: exceeded 10 million

■ Sales: 6.0 billion yenIncrease 1.7 times over the same quarter of the previous year

■ Operating Profit: 2.3 billion yenIncrease 1.8 times over the same quarter of the previous year

Note: Sales by segment are reference number before deductions for intracompany transfers.

■ The card battle game became a hit.

■ Sales: 3.2 billion yenIncrease 1.9 times over the same quarter of the previous year

4

1 Overview of Consolidated Financial Results

Net sales(Unit: million yen)

Operating Profit(Unit: million yen)

FY2000 FY2001 FY2002 FY2003 FY2004 FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

Sales of netprice.com

Consolidated sales excluding netprice.com Operating profit

FY2012

(Forecast)

Note: netprice.com, ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.

Yearly Consolidated Financial Result Trends

5

1Quarterly Consolidated Sales

Increased 11.7% over the same quarter of the previous year


9,902 10,662 11,570

15,032 14,30615,573 15,888

16,984 17,903

18,362

18,642

20,170 19,89520,407

19,860

20,594

21,419

24,238 24,611

26,381

28,770

30,68129,169

30,957

32,146

3,373 3,195

3,010

3,370 3,781

3,789 2,915 2,769

2,898 2,914 3,104

3,101 3,448 3,292 3,239

3,160

13,275 13,85714,580

18,402 18,08719,362 18,803

19,75320,801

21,27621,746

23,271 23,343 23,69923,099

23,754

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

20,000

22,000

24,000

26,000

28,000

30,000

32,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Note: netprice.com, ltd. was transitioned from consolidated subsidiary to our equity method affiliate in FY2010.

FY2006 FY2007 FY2008 FY2009 FY2010 FY2011

Sales excluding netprice.com Sales of netprice.com

FY2012

Quarterly Consolidated Sales(Unit: million yen)

6

Note 1: From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd,Inc., Sirok, Inc., poupeegirl, Inc., and TMN, Inc. MicroAd, Inc. and Cyberbuzz, Inc. are included in Existing Business. The operating profit for each segment has been retroactively revised.

Note 2: Operating profit by business segments are those before payment of earnings incentives


-332 -215 -98 49465 645

205 862

1,262 1,655 1,648

2,267 2,320

627 767 508906

710

1,175

871

1,769

1,822 1,707

643

1,364 1,567

494 743

584

8341,002

1,057

1,202

580

530 647

999

1,056 1,097

-71 -116 -38 -163 -63 -176 -56

-49 -56

45

-66 -142

-69 -864

-1,035

721 1,179 956 1,626 2,115 2,700 2,222 2,298 3,558 4,055 3,224 3,510 4,915 -1,500

-1,000

-500

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

Ameba Related Business

Existing Business

FX Business

Investment Development Business

Earnings Incentives

Ameba Business

Existing Business

FX Business

Investment Development

Business

Quarterly Operating Profit by Business Segments

(Unit: million yen) Quarterly Operating Profit by Business Segments

Operating profit

FY2009 FY2010 FY2011 FY2012

7

Unit: million yen Oct-Dec 2011 Oct-Dec 2010 Change

Net sales 32,146 28,770 11.7 ％

Gross margin 13,026 10,569 23.2 ％Gross margin rate 40.5％ 36.7 ％ 3.8 points

SG&A expenses 8,110 7,010 15.7 ％

Operating profit 4,915 3,558 38.1 ％Operating profit margin 15.3％ 12.4 ％ 2.9 points

Ordinary profit 4,888 3,491 40.0 ％Current net pretax profit 4,766 3,197 49.1 ％

Current net profit 2,054 1,470 39.7 ％


P L The highest ever operating profit margin: 15.3%(Increased 2.9points over the same quarter of the previous year)

8

1

*Advertising costs above includes sales promotion cost from this presentation.(Previously, sales promotion cost was included in sales related costs.)


- - - - - - - 864 - - - 1,0351,397 1,470 1,434 1,395 1,181 1,452 1,240 1,469 1,342 1,498 1,505 1,802 1,661

96 90 89 78 71 80 73 75 82 72 77 89 84651 709 696 706 566 466 382 416 409 438 462 513 544668 645 693 677 301 316 352 470 547 595 589 707 846

1,157 936 992 890 706 685 1,428 1,014 1,293 1,260 1,723 1,489 1,2443,410 3,314 3,405 3,474 3,033 3,091 3,206 3,190 3,335 3,364 3,711 3,512 3,728

SG&A expenses ratio

Earnings Incentives

OthersConsolidated adjustment

Office costs

Sales related costs

Personnel

Advertisement costs

7,380 7,165 7,309 7,222

5,8586,092

6,684

7,5007,010

7,229

8,070

9,150

8,110

31.6%30.2% 31.6% 30.4%

27.3%25.1%

27.2%28.4%

24.4% 23.6%

27.7%29.6%

25.2%

0.0%

10.0%

20.0%

30.0%

40.0%

50.0%

60.0%

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2009 FY2010 FY2011 FY2012

Quarterly SG&A Expenses

Quarterly SG&A Expenses(Unit: million yen)

9Note 1: Ameba Business indicates the number of employers and employees of Ameba Business Headquarters (including engineers), poupeegirl, Inc., AMoAd, Inc., and TMN, Inc. Note 2: The number of employees of netprice.com, Ltd., which had been a consolidated subsidiary until FY2009, is excluded.

We plan to increase the number of full-time employees by 700 in FY2012 (recruiting 295 new graduates in April and 400 mid-career engineers).


Quarterly Number of Employees in Consolidated Companies

1,641 1,6831,806 1,793 1,771

1,6641,758 1,771 1,799

1,879

2,100 2,0892,166

0

500

1,000

1,500

2,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2009 FY2010 FY2011 FY2012

(Unit: person) Number of Employees in Consolidated Company

17.2%

38.3%22.0%

15.7%

6.9% Sales

EngineerOperation

Management

Administration

Percentage distribution by job type (1Q)

Headquarters (management) 64 68 74 74 75 74 70 71 71 72 65 62 70FX & Investment development 47 47 47 48 50 52 55 59 61 63 67 68 72SAP/Other media 758 806 826 820 821 725 730 720 740 767 829 845 858Comprehensive Internet business 586 574 630 622 594 577 621 623 632 671 732 676 669Ameba 186 188 229 229 231 236 282 298 295 306 407 438 497

10

Unit: million yen End of Dec 2011 End of Sep 2011 Change

Current assets 96,359 97,414 (1.1 %)

(Cash deposits + Securities) 19,984 20,755 (3.7 %)

Fixed assets 15,431 14,274 8.1 %

Total assets 111,791 111,689 0.1 %

Current liabilities 72,760 70,686 2.9 %

Fixed liabilities 2,039 2,324 (12.3 %)

Net assets 36,992 38,677 (4.4 %)


B S

Progress rate with respect to the forecast for FY2012

Unit: million yen SalesOperating

ProfitOrdinary

ProfitNet Profit

Forecast for FY2012 130,000 17,000 16,700 8,500

Results for 1Q FY2012 32,146 4,915 4,888 2,054

Progress rate 24.7 % 28.9 % 29.3 % 24.2 %

Progress rate with respect to the forecast for FY2012

11

Unit: yen Dividend per share Dividend increase rate (from the previous term)

Estimated dividend for FY2012 3,500 0 %

Dividend for FY2011 3,500 59%

Dividend for FY2010 2,200 120%


Dividend forecast

Dividend forecast for FY2012

We aim to achieve an operating profit of 10 billion yen in the Ameba business in FY2012 (accounting for 59% of total operating profit).

12

Composition ratio 59%

1

*From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd, Inc., Sirok, Inc., poupeegirl, Inc., and TMN, Inc. MicroAd, Inc. and Cyberbuzz, Inc. are included in Existing Business. The operating profit for each segment has been retroactively revised.


②既存事業増益基調継続B. Existing Business (Comprehensive Internet Business, SAP Business and Other Businesses)We will concentrate on the smartphone ad business.We aim to launch a new media business.

C. Ameba BusinessWe will enrich the services for smartphones.We will keep promoting “Ameba Pigg.”

D. Investment Development BusinessAnnual SG&A expenses are considered.

A. FX BusinessProfit is estimated to decrease from the previous term due to the leverage regulations in Aug. 2011

FY2012 Yearly Operating Profit by Business Segments

FY2011Results

FY2012Estimates

FY2010Results

2,177

6,833

10,0004,524

5,536

5,000

3,841

3,232

2,400

- 344 - 219

- 400 -864 -1,035

Ameba business

Ameba business

Ameba businessExisting

business

Existing business

Existing business

FX business

FX business

FX business

Operating profit

1.5 times

Investment development

business

Investment development

business Investment development

businessEarnings IncentivesEarnings Incentives (Unit: million yen)

FY2010

9,337

FY2011

14,349

FY2012

17,000

13

2 Comprehensive Internet Business



Internet Advertising Agency Business

Agency Unit(Former Internet Advertising Agency Business)

Internet Business Unit


14

2

The sales system for top clients was strengthened.

Our organizational structure was changed in Oct. 2011.

Many new businesses are being launched in the smartphone field.

NEW


After October 2011

Before September 2011

9,839

11,12610,693 10,945 10,899 10,880

10,18610,701

11,191

13,10213,499

13,908

15,448

16,915

15,19415,715 15,580

0.2% 0.3% 0.6% 0.6%1.2%

2.7%

5.2%

11.4%

16.6%

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

0

2,000

4,000

6,000

8,000

10,000

12,000

14,000

16,000

18,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

15

2Total sales remain on the same level, while the ratio of smartphone ads sales has increased to 16.6%.

Smartphone ratio

FY2009

42.6 billion yen

FY2010

51.7 billion yen

FY2011

63.2 billion yen

FY2008

42.6 billion yen

Note 1: Agency Unit correspond to the old advertising agency business.Note 2: Trenders,Inc. was retroactively transitioned from consolidated subsidiary to our equity method affiliate in FY2012.Note 3: Quarterly sales are the reference value before the deduction of internal transactions.


Quarterly Agency Unit Sales

9,839 11,126 10,693 10,945 10,899 10,867 10,186 10,701 11,168 13,067 13,419 13,823 15,270 16,466 14,405 13,928 12,99823 35 80 85 178 449 789 1,787 2,582

PC/feature phonesmartphone

FY2008 FY2009 FY2010 FY2011

Sales on Agency Unit by Quarter(Unit: million yen)

FY2012

We plan to reshuffle personnel and recruit more engineers, and launch 100 businesses in 2 years.

16

2

0

46

110

250Variation in the number of employees

in the Internet Business Unit

As of now, there are about 30 businesses.

Among them, 10 businesses start

development.

●Community service ●SNS for business●Photo sharing service specializing in each category ●Ad media for smartphones and Facebook



26 30 5020

80

200

Sep. Dec. Mar. Sep. Unit: person

Producer Engineer

17

3

*SAP: An abbreviation of Social Application Provider (providing game or service to game platform operated by other company)



6,125

6,781 6,813

7,458 7,498

7,925 7,892 7,797 7,622

7,860 7,562

8,706 8,962

8,575

8,132 8,499

9,764

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

10,000

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q1Q

18

Note 1: SAP and Other Media Businesses correspond to the old Media Business. Note 2: Some businesses are transferred to Internet Business Unit (Sales for 4Q of FY2011: 593 million yen)Note 3: Quarterly sales are the reference value before the deduction of internal transactions

The sales of the SAP business have increased steeply.

3 SAP and Other Media Businesses

Quarterly SAP and Other Media Businesses Sales

Sales on SAP and Other Media Businesses by Quarter(Unit: million yen)

FY2008

27.1 billion yen

FY2009

31.1 billion yen

FY2010

31.7 billion yen

FY2011

34.1 billion yen

FY2008 FY2009 FY2010 FY2011 FY2012

SAP business 0 0 0 0 0 0 0 0 237 492 627 1,242 1,701 1,749 1,737 1,850 3,221Others (Ads, commerce etc.) 6,125 6,781 6,813 7,458 7,498 7,925 7,892 7,797 7,385 7,368 6,935 7,464 7,261 6,826 6,395 6,649 6,543

SAP事業売上高（四半期）

Note 1: Quarterly sales are the reference value before the deduction of internal transactions.Note 2: Weekly ranking above is released by au

Many hit titles have been released.

Cygames, Inc.Mobage “Shingeki-no Bahamut”

19

“Mobage”Weekly ranking

(Jan. 6-12)11th place overall

Grenge, Inc.mixi “Sengoku SAGA”

Smartphone version "mixi"Game ranking: 5th place

(as of Jan. 23)

3 SAP and Other Media Businesses

Quarterly SAP Business Sales

237

492

627

1,242

1,701 1,749 1,737

1,850

3,221

0

400

800

1,200

1,600

2,000

2,400

2,800

3,200

2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

(Unit: million yen) Sales on SAP Business by Quarter

FY2010 FY2011 FY2012

1Q

20

“Shingeki-no Bahamut” FP/SP

“Sengoku SAGA”FP/SP

“Sengoku SAGA”FP/SP

“COORDE MANIA”FP

“COORDE MANIA”FP/SP

“Idol Revolution”FP

“Hoshizora Bar Town” FP/SP

ComingSoon

“Gang Load”FP/SP

(to be released at the end of Feb.)

“Tinier Me”PC

“Animal Land”PC

“FreeAppKing”SP

“FreeAppNow”SP

“Imadake Muryo”SP

“Hyakukami”FP

Boost Media

(31 employees) (127 employees) (20 employees) (83 employees) (72 employees) (193 employees) (59 employees) (18 employees)

8 consolidated subsidiaries, 603 employees (as of the end of Dec.)

Note 1: The major services of each company are listed. Note 2: The number of employees means the number of executives, full-time employees, contract employees, temporary workers, entrusted workers, and part-time workers. Note 3: FP is the abbreviation of Feature Phone. SP is the abbreviation of SmartPhone.

3

ComingSoon


Structure of the SAP business

21

4 FX Business

FX Business

649

975

1,259

1,834

1,389 1,415 1,437

1,633

1,7661,897

2,191

1,530 1,540

1,739

2,2132,258

2,027

29,36638,777

46,94354,119

63,81171,263

85,716

94,679101,733

110,345119,061

127,482135,642

145,183154,889

164,724

171,345

0

20,000

40,000

60,000

80,000

100,000

120,000

140,000

160,000

180,000

0

500

1,000

1,500

2,000

2,500


Quarterly FX Business Sales

Note 1: FX Business is foreign exchange trading business operated by consolidated subsidiary, Cyber Agent FX, Inc.Note 2: Operating profit by business segments are those before payment of earnings incentivesNote 3: Leverage regulations; 50 times in Aug. 2010, 25 times in Aug. 2011

Due to the volatilities from the foreign exchange intervention in Oct. and euro depreciation, sales have increased steadily.

22

4 FX Business

FY2011

7.7 billion yen

FY2010

7.3 billion yen

FY2009

5.8 billion yenFY2008

4.7 billion yen

Asset on deposit as of the end of Dec.

51.1 billion yen (6.6% increase from the

previous quarter)

Sales on FX business and number of opened account by quarter(Net sales unit: million yen) (Number of opened accounts)

FY2008 FY2009 FY2010 FY2011 FY2012

Sales Number of opened accounts649 975 1,259 1,834 1,389 1,415 1,437 1,633 1,766 1,897 2,191 1,530 1,540 1,739 2,213 2,258 2,027

255 541 805 1,059 494 743 584 834 1,002 1,057 1,202 580 530 647 999 1,056 1,097Sales

Operating profit

5

23

Ameba Business

Ameba Business

1 1 1 1 2 2 2 3 3 5 7 9 9 11 13 17 20 21 28 30 35 6 7 9 11 12 14 15 18 18 20 22 23 25 27 29 33 37 42 41 44 46 51 54 55 59 61 62 71 68 76 64 72 71 74

79 84 90

92 95

103 101 114

109

125 121.9

134 147

148

163 157 170

13 15 17 19 20 22 23 27 28 31 34 34 34 35 34 37 36 41

42 45 45 50 52 53 58 56 59

63 60 69 67 73

74 79 82

83 89

91 97

103 92

101 104

116 117

120 123

120

124 122

123

19 22 26 30 32 36 38

45 46 51 56 56 60 62 64

70 74 84 83

89 91 100 105 108

117 117 121 134 128

144 131

146 146 155

163 168 182 185

195

211 199

224 223

252 252

270

290 289

315 309

328

0

20

40

60

80

100

120

140

160

180

200

220

240

260

280

300

320

340

24

5 Ameba Business

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

Smart-phones

Feature phones

PC

FY2008 FY2009 FY2010 FY2011

Smartphones Feature phones PC

Monthly page views of “Ameba”(Unit: hundred million PV)

“Ameba” Monthly Page Views

We aim to achieve 60 billion PV by 2013.

25

58%

5 Ameba Business

“Ameba” PV

60 billion PV

30 billion PV

20 billion PV

Smartphones 0.5 billion PV Smartphones 2.1 billion PV

Smartphones

35 billion PV

Feature phones

9.7 billion PV

Feature phones

15.0 billion PV

Feature phones

10 billion PV

PC

9.8 billion PV

PC

12.9 billion PV

PC

15 billion PV

Jan. 2011 Sep. 2011 2013

213 225 237 255 272 286 299 314 330 346 363 378 395 411 429 451 473 497 517 539 561 589 618 645 676 703 728 760795

835882

941988

1,032 1,079

1,1231,166

1,2431,2921,346

1,4101,475

1,5351,583

1,6451,702

1,7591,823

1,8721,943

2,002

5 10 23 33 42 54 70 96 122 142 156 181 207 237 271

323 361 392

426 457 495

548583

619662

708749

788 820856

892935

9771,010

1,052

0

500

1,000

1,500

2,000

The number of Ameba subscribers exceeded 20 million, while the number of “Ameba Pigg” subscribers exceeded 10 million. About half of Ameba subscribers use “Ameba Pigg.”

26

5 Ameba Business

Monthly Number of “Ameba” Subscribers

Number of “Ameba” Subscribers by Month(Unit: ten thousand subscribers)

Ameba Piggs

Ameba subscribers

TV CM for “Ameba Pigg” Sep. 12 to Oct. 29, Dec. 14 to Dec. 24

Jan. 7 to Jan. 15, Jan. 21 to Jan. 29

New commercials started on Dec. 14.

Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

FY2008 FY2009 FY2010 FY2011 FY2012

Number of subscribers

Number of Ameba Pigg (Avatar)

0 5 18 25 44 84 151 320 565 649

824 1,166

1,710

2,229

2,507

3,161

3,753

329 453 427 595 606 676 701 837

1,056 1,206 1,116

1,407

1,788

1,801

1,903

2,379

2,337

329 458 445

620 650 760 852

1,157

1,621 1,855 1,940

2,573

3,499

4,030

4,410

5,540

6,089

-

500

1,000

1,500

2,000

2,500

3,000

3,500

4,000

4,500

5,000

5,500

6,000


Ameba事業売上高（四半期）

Note 1: From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd, Inc., Sirok, Inc., poupeegirl, Inc., and TMN, Inc. Note 2: The sales from virtual content is calculated based on the AmeGold amount purchased and consumed by users.

The breakdown of sales: Virtual content sales: 62%, Ads, other sales: 38%

27

Ads, other sales38%

Virtual content sales62%

5Quarterly Sales of Ameba Business

Ameba Business

FY2008

1.8 billion yen

FY2010

7.9 billion yen

FY2011

17.4 billion yen

FY2009

3.4 billion yen

Quarterly Ameba Business Sales(Unit: million yen)

FY2009 FY2011 FY2012FY2010FY2008

Virtual content sales Ads, other sales

28

Ameba Business Quarterly Advertising Sales

5

* From FY2012, Ameba Business includes the businesses of Ameba Business Headquarters, AMoAd, Inc., Sirok, Inc., poupeegirl, Inc., and TMN, Inc.

Ameba Business

145 195 179 226 318418 445

584

765851

917

1,157

1,001

461481 522

611

738

787 670

824

1,023949 935

981

1,03151

241305

606 676 701

837

1,056

1,206 1,116

1,407

1,788 1,801 1,903

2,379 2,337

-

500

1,000

1,500

2,000

2,500

1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q 2Q 3Q 4Q 1Q

FY2009 FY2011 FY2012FY2010

(Unit: million yen) Quarterly Ads Sales of Ameba Business

Pure ads Others Smartphone ad network

Ameba Business Quarterly Virtual Content Sales The AmeGold consumption in “Ameba Pigg (PC)” increased by 590 million from the previous quarter.(230 million AmeGolds in 4Q of 2011 to 290 million AmeGolds in 1Q of 2012)

29

Ameba mobile32%

Ameba Pigg(PC)66%

5

*The sales from charging is calculated based on the AmeGold amount purchased and consumed by users.

Ameba Business

0 5 18 25 44 84 151

320

565 649

824

1,166

1,710

2,229

2,507

3,161

3,753

0

400

800

1,200

1,600

2,000

2,400

2,800

3,200

3,600


FY2009 FY2011 FY2012FY2010FY2008

(Unit: million yen) Quarterly Virtual Content Sales of Ameba Business

FY2009

0.5 billion yen

FY2010

3.2 billion yen

FY2011

9.6 billion yen

FY2008

0.04 billion yen

30

利用ARPPUの推移（月次）“Ameba Pigg (PC)”: The number of charging items of Pigg Life was increased in Dec. “Ameba Mobile”: Events for heavy users are healthy.

5Usage ARPPU Trends (Monthly)

(only from feature phone)

Ameba Business

*ARPPU is the abbreviation of “Average Revenue Per Paid User”,which means the average purchase amount of users who have consumed over 1 yen of AmeGold.

110 198

323 485

1,217

1,091 1,064

905

1,204 1,077

902

991

893

1,037 938

1,052

1,318

1,204

1,362 1,455

1,536

1,508

2,121 2,103

1,874 1,807

1,893 1,794

1,608

1,917 1,847

1,945 1,907

1,806

2,373

399 490 544

446

683 636 577 710

845 831 842 876 927 1,043

1,140

1,101

1,429 1,500

1,575

1,602 1,690

1,629

1,972 1,960 2,051

2,465

2,433

2,568

2,750

-

500

1,000

1,500

2,000

2,500

3,000

FY2009 FY2011 FY2012FY2010

“Ameba Pigg (PC)” and “Ameba Mobile” usage ARPPU trends(Units: Yen)

Ameba Pigg (PC) Ameba Mobile

Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec

31

“Ameba Pigg” (PC) Games have been healthy.

Note 1: Games to be released are under development, and so its contents may be changed.Note 2: Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)

5

The fourth large-scale game “Pigg Island” to be released in Feb. 2012.

The fifth large-scale game “Café Game” to be released in May 2012.

Ameba Business

109

786

1,144

66 204

297

282

271

407

166

327

392

428

250

282

233

531

690

820

1,308

1,834

-

500

1,000

1,500

2,000

4Q 1Q 2Q 3Q 4Q 1Q

Fishing GameCashino GamePigg Life

FY2010 FY2011 FY2012

(Unit: AmeGold)Game in “Ameba Pigg” (PC)

Quarterly transition in the consumption of AmeGold

32

Ameba Mobile

“Booshca"released in Sep. 2009.

“mogg”released in Sep. 2010.

“GYAOS”released in Sep. 2010.

“Talent cheering squad"released in Sep. 2011.

As of the end of Dec: 21 titlesOffering smartphone versions of popular games, such as “mogg” and “Booshuka”

“Farmy"released in Nov. 2011

“Tsurippi-"to be released in Jan. 2012

5

*Consumption amount of AmeGold includes those not yet used. (it dose not include in sales amount)

Ameba Business

364

573

890

1,173

1,328

1,413

0

500

1,000

1,500

4Q 1Q 2Q 3Q 4Q 1Q

(Unit: AmeGold)“Ameba Mobile”

Quarterly transition in the consumption of AmeGold

FY2010 FY2011 FY2012

Smartphone Users The number of smartphone users who use “Ameba” once or more a month exceeded 1.69 million.

33

5

61

70

8088

102

116

128

142

153

169

0

20

40

60

80

100

120

140

160

180

3月 4月 5月 6月 7月 8月 9月 10月 11月 12月

単位：万人 Amebaのスマートフォン利用者（月次）

9 9

11

13

17

2021

28

30

35

0

5

10

15

20

25

30

35

3月 4月 5月 6月 7月 8月 9月 10月 11月 12月

単位：億PV AmebaのスマートフォンPV数（月次）

Ameba Business

Mar Apr May Jun Jul Aug Sep Oct Nov Dec Mar Apr May Jun Jul Aug Sep Oct Nov Dec

(Unit: hundred million PV)(Unit: 10 thousand persons) Monthly Usage of Ameba from Smartphones Monthly PV of Ameba from Smartphones

34

5Service for Smartphones

"Ameba Pigg"Opened in Jan. 2012

“Pigg Pet (tentative)"To be released in Feb. 2012

“Pigg Casino (tentative)"To be released in Feb. 2012

“Pigg Life (tentative)"To be released in Apr. 2012 or later

- Games developed in collaboration with Ameba Pigg -

*Applications with the communication function are to be released in early Feb.

Ameba Business

*Products to be released are under development, and so its contents may be changed.

35

5

" Booshca "Opened in Jan. 2012

“Tsurippi- (tentative)"To be released in Apr. 2012 or later

- Release smartphone versions of the popular titles for feature phones -

“Farmy (tentative)"To be released in Apr. 2012 or later

"mogg"Opened in Jun. 2011

Service for Smartphones

*Products to be released are under development, and so its contents may be changed.

Ameba Business

36

5In May 2012, the smartphone version of “Ameba” will start accepting the games for smartphones developed by other companies.

Service for Smartphones

Note 1: Products to be released are under development, and so its contents may be changed.

Note 2: The above capture depicts the existing original games.

Ameba Business

37

On Dec. 1, 2011, the smartphone application developing subsidiary “Sirok, Inc.” was established, taking over the service of “My365,” the iPhone camera SNS application.

“My365” released on Oct. 26, 2011.The number of downloads exceeded

0.5 million.

Ranked first in the charge-free AppStore photo category

(as of Jan. 18, 2012)

5Service for Smartphones

Ameba Business

38

6 Summary

Summary

●60 billion PV (35 billion PV for smartphones) in 2013 ●Operating profit of 10 billion yen in FY2012

●We aim to grow stably amid the effects of regulations and volatilities.

●We aim to launch 100 businesses in 2 years.

●We will target mainly top clients, to keep sales healthy. ●We will strengthen the sales activities for smartphones

and original media.

●Diffusion of the know-how for card battle games●We aim to become No.1 in the SAP business.


Agency Unit

39

Strengthen the competitiveness in the field of “Smartphone”

6 Summary

Summary

FX Business

SAP Business

Com

prehensive Internet Business

Ameba Business

40

We create the company that symbolizes the 21st century.

table of contents - ir webcasting · 2012. 1. 27. · 3 1 first quarter highlights (oct. – dec....

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