table of contents letter of intent
TRANSCRIPT
24 CORPORATE BROCHURE 2016 25CORPORATE BROCHURE 2016
Should you have interests in cooperation with us, please don’t hesitate to contact
DONG THAP FOOTBALL DEVELOPMENT JSC SALES & COMMUNICATION DEPARTMENT
Mr. TRAN HUY HIEN – Sales manager Mobile: +84939742299
Add: 140, My Phu ward, Cao Lanh city, Dong Thap prov. Tel: +84 673863709 I Fax: +84 673 853629
Email: [email protected]
CORPORATE
To whom it may concern,
With a history of nearly 40 years, DFC has achieved a great deal of glorious victories as well as suffered a lot of adversities. We are proud to be one of the most football traditional provinces in Vietnam, generating many talented football players for the local club as well as for the national team.
DFC achieved its goal to stay V-League 1 2016 though started 2015 season in difficulties. It’s thanks to the concern and support from the entrepreneurs community through sponsorship and advertisement partnership. It’s also resulted from the whole-heartedly encouragement by its dear fans and by the local government. Therefore, we are preparing for good players and good finance to start the new 2016 season which will kick off in Feb, 2016. Our goal for 2016 is to be in top 10 and to display an honest and alluring football style.
In order to achieve this goal, we need your sponsorship, advertisement partnership and other types of business cooper- artion. We need to maximize our incomes to finance our minumum expenses. In return, we commit that we will play our best and your brands and products/services will be widely promoted locally and nationwide. Your logo and brand will not only appear directly in our 18,000 seated stadium during its 13 home matches with an average audience of 8,000 peo- ple/match but also on TV channels like THT, VTC, VOV and on many newspapers, online news, Facebook, Youtube, etc.
On behalf of Dong Thap Football Club we welcome you to our new corporate brochure for season 2016 and invite you to look at the many ways we can help build your brand, awareness of your company and its services and help connect you and your chosen message to your target audience.
Yours sincersly
LETTER OF INTENT
ABOUT US
Year of establisment: 1976 Add: 140, My Phu ward, Cao Lanh city, Dong Thap prov. Tel: 0673863709 Fax: 0673 853629 Email: [email protected] Stadium: Dong Thap stadium Capacity: 18,000 seats Stadium add: 140, My Phu ward, Cao Lanh city, Dong Thap prov. Chairman: ng Xuân Huy (Mr.) Head coach: Phm Công Lc (Mr.)
Honours V.League 1: • Champions (2): 1989, 1996 V.League 2: • Champions (2): 2006, 2014 • Runners-up (1): 2001 - 02 Performance in AFC competitions[edit] • Asian Club Championship: 1 appearance • 1997 - 98: Second round
ABOUT DONG THAP FOOTBALL CLUB (DFC)
ABOUT DONG THAP PROVINCE
Dong Thap is a province in the Mekong Delta region of southern Vietnam. Dong Thap is 165 km away from Ho Chi Minh City, bordered by Pray Veng Province (Cambodia) in the north with a length of more than 48 km; Vinh Long and Can Tho in the south; An Giang in the west; and Long An and Tien Giang in the east.
Total area: 3,378.8 km2
GDP 2014: USD 1,150 / year Population: 1,680,300 habitants Population density: 497 people/km2
4 CORPORATE BROCHURE 2016 5CORPORATE BROCHURE 2016
HISTORY Dong Thap Football Club (DFC,) formerly known as Dong Thap football team, founded in 1976 and managed by the department of sports of Dong Thap.
Right after its establisment, DFC was ranked one of the top football clubs in the Mekong river delta. In 1987 DFC returned to the national champion league. And 2 years later, in 1989 DFC won its first champion title after beating Th Công 1-0 in Hanoi.
In 1996 DFC won its second champion trophy after beating HCMC Police 3-1 in a final derby match in Dong Thap stadium.
DFC was kicked out of V-league 1 in its first season and played in V-league 2 several years before its return to V-league 1 in the season 2001-2002. Since then DFC has been up and down between the two leagues because of its unstable performance.
In 2015 Dong Thap Football Club was taken over by Dong Thap Football Development Joint Stock Company and once again returned to play in V-league 1, after having been promoted as champions of the V-league 2 – 2014.
6 CORPORATE BROCHURE 2016 7CORPORATE BROCHURE 2016
OUTLOOK MISSION
Build and develop a strong team with extensive Dong Thap football tra- ditional charaters and stay regularly in top 5.
Operate a truly professional football business model from 2016
Continue and develop the young acedamy training programs in connec- tion with local relevant government bodies.
Contribute 2-3 players for the national squads yearly.
VISION Be in top 10 in 2016, move to top 3 in 2018 and win championship in 2020
Generate profit from football business from 2020
Become the no.1 football young training academy in the Mekong River Delta in 2020.
8 CORPORATE BROCHURE 2016 9CORPORATE BROCHURE 2016
DFC fan club was founded in 2008. Its mission is to act as the 12th player to encourage the home players. It has created its good image in Vietnam football community as one of the most friendly and exciting fan clubs.
Total number of official fans in 2015: 1,000 members
FAN CLUB
COMMUNICATION COMMUNICATION SCALE | TV
COMMUNICATION SCALE | ONLINE NEWS
All matches are live on local and national TV channels like THT, VTC3, VTV6 and Youtube.
Statistics of direct TV angle shooting
• Close-up screens of players, sponpsors’ logo on the front and back side of the players’ shirts appear transparently 900-1,000 times / match-time.
• Medium-shot screens of players, sponpsors’ logo on the front and back side of the players’ shirts appear transparently 300- 400 times / match-time.
• Images of advertising panels appear transparently 300-400 times / match-time.
40,000 units/day
30,000 units/day
10,000 units/day
COMMUNICATION SCALE | AUDIENCE
SPONSORSHIP AND ADVERTISEMENT PARTNERSHIP
• Total number of audience in home stadium in V-League 2015 is 91,000 ( 7,000/match on average).
• Total number of audience of V-Leauge 1 2015 is 1,341,500 (( 7,000/match on average).
Following the success of 2015 season, Dong Thap Football Club wish to have the opportunity to cooperate your company for next season 2016 or further. Become sponsor for our clubs is one of the best ways to build your company’s image to Vietnam Football Fan. Moreover, it’s a great contri- bution to the development of football in Dong Thap.
SPONSORSHIP AND ADVERTISEMENT PARTNERSHIP
Enhance brand recognition
VND 12 Bil
Company name/ Logo ap-
pearance on jerseys and
2016 and in all live TVs
Company name/ Logo ap-
site, fanpage
meeting.
Biggest
dimension
Sponsor logo in the bottom of the back
DESCRIPTION OF INTERESTSNo.
16 CORPORATE BROCHURE 2016 17CORPORATE BROCHURE 2016
SPONSORS’ INTERESTS | COMMUNICATION SPONSORS’ INTERESTS | OTHERS
Advert panels in home stadi-
um (2 sides 1 x 5m) appear in
13 V-League 1 matches and/
or V-League 2 matches and/
or nation super cup matches
and on live TV
Advert banners appear on
page
sports newspaper
1 year
RATUS
Name of the sponsors are announced pre- match and in halftime break
Sponsors’ appearance with players in social events
Season VIP invitation card and entrance tickets
Cordially served with foods and drinks at the club VIP lounge
10 VIP invitation 100 tickets
5 VIP invitation 50 tickets
3 VIP invitation 30 tickets
2 VIP invitation 20 tickets
DESCRIPTION OF INTERESTSNo.
SPONSORS’ INTERESTS | OUR COMMITMENTS
brand emergence in our stadium.
• We commit that our sponsors and partners have
the rights to use our club images, team images and
players’ images for your own business purposes pro-
viding that it’s agreed by both sides in writen word.
• We commit that all of your interests will be im-
plemented and take-over reports will be submitted
after season ending or at any time required by you.
SPONSORS’ INTERESTS | INTERESTS AND PRICES
TV interests
Logo appear- ance on the back side of entrance tickets
Logo appear- ance on public bandrolls
Logo appear- ance on back- drops in press meeting
Direct camera shooting of 20 times/match- time
PRICE (VND/panel
125 mil 95 mil 50 mil 20 mil 10 mil
Direct camera shooting of 10 times/match- time
Opposite to the two secondary cameras.
Opposite to the two secondary cameras.
Opposite to the two secondary cameras.
Remarks: • The above prices are exclusive of VAT • The above prices include printing, installment and management fees • In case of buying different kinds of panel, your interests will be based on the quantity of each kind. • All the reserved panels will appear in all matches of V-League 1, national Cup, Super Cup and other young football tournaments in Dong Thap stadium.
Best position (1st ring before
Stand B)
Stand B)
4th best position (2nd ring before
Stand C & D)
Stand C & D) Panel position
20 CORPORATE BROCHURE 2016 21CORPORATE BROCHURE 2016
MAPS OF ADVERT PANELS IN DONG THAP STADIUM V-LEAGUE 2016
Color User
1m x 5m
STA N
D D
SPONSORS’ INTERESTS | MAPS OF ADVERT PANELS IN DONG THAP STADIUM SPONSORS’ INTERESTS | TRADITIONAL SPONSORS OF DFC
MAIN SPONSOR
SUB SPONSORS
Should you have interests in cooperation with us, please don’t hesitate to contact
DONG THAP FOOTBALL DEVELOPMENT JSC SALES & COMMUNICATION DEPARTMENT
Mr. TRAN HUY HIEN – Sales manager Mobile: +84939742299
Add: 140, My Phu ward, Cao Lanh city, Dong Thap prov. Tel: +84 673863709 I Fax: +84 673 853629
Email: [email protected]
CORPORATE
To whom it may concern,
With a history of nearly 40 years, DFC has achieved a great deal of glorious victories as well as suffered a lot of adversities. We are proud to be one of the most football traditional provinces in Vietnam, generating many talented football players for the local club as well as for the national team.
DFC achieved its goal to stay V-League 1 2016 though started 2015 season in difficulties. It’s thanks to the concern and support from the entrepreneurs community through sponsorship and advertisement partnership. It’s also resulted from the whole-heartedly encouragement by its dear fans and by the local government. Therefore, we are preparing for good players and good finance to start the new 2016 season which will kick off in Feb, 2016. Our goal for 2016 is to be in top 10 and to display an honest and alluring football style.
In order to achieve this goal, we need your sponsorship, advertisement partnership and other types of business cooper- artion. We need to maximize our incomes to finance our minumum expenses. In return, we commit that we will play our best and your brands and products/services will be widely promoted locally and nationwide. Your logo and brand will not only appear directly in our 18,000 seated stadium during its 13 home matches with an average audience of 8,000 peo- ple/match but also on TV channels like THT, VTC, VOV and on many newspapers, online news, Facebook, Youtube, etc.
On behalf of Dong Thap Football Club we welcome you to our new corporate brochure for season 2016 and invite you to look at the many ways we can help build your brand, awareness of your company and its services and help connect you and your chosen message to your target audience.
Yours sincersly
LETTER OF INTENT
ABOUT US
Year of establisment: 1976 Add: 140, My Phu ward, Cao Lanh city, Dong Thap prov. Tel: 0673863709 Fax: 0673 853629 Email: [email protected] Stadium: Dong Thap stadium Capacity: 18,000 seats Stadium add: 140, My Phu ward, Cao Lanh city, Dong Thap prov. Chairman: ng Xuân Huy (Mr.) Head coach: Phm Công Lc (Mr.)
Honours V.League 1: • Champions (2): 1989, 1996 V.League 2: • Champions (2): 2006, 2014 • Runners-up (1): 2001 - 02 Performance in AFC competitions[edit] • Asian Club Championship: 1 appearance • 1997 - 98: Second round
ABOUT DONG THAP FOOTBALL CLUB (DFC)
ABOUT DONG THAP PROVINCE
Dong Thap is a province in the Mekong Delta region of southern Vietnam. Dong Thap is 165 km away from Ho Chi Minh City, bordered by Pray Veng Province (Cambodia) in the north with a length of more than 48 km; Vinh Long and Can Tho in the south; An Giang in the west; and Long An and Tien Giang in the east.
Total area: 3,378.8 km2
GDP 2014: USD 1,150 / year Population: 1,680,300 habitants Population density: 497 people/km2
4 CORPORATE BROCHURE 2016 5CORPORATE BROCHURE 2016
HISTORY Dong Thap Football Club (DFC,) formerly known as Dong Thap football team, founded in 1976 and managed by the department of sports of Dong Thap.
Right after its establisment, DFC was ranked one of the top football clubs in the Mekong river delta. In 1987 DFC returned to the national champion league. And 2 years later, in 1989 DFC won its first champion title after beating Th Công 1-0 in Hanoi.
In 1996 DFC won its second champion trophy after beating HCMC Police 3-1 in a final derby match in Dong Thap stadium.
DFC was kicked out of V-league 1 in its first season and played in V-league 2 several years before its return to V-league 1 in the season 2001-2002. Since then DFC has been up and down between the two leagues because of its unstable performance.
In 2015 Dong Thap Football Club was taken over by Dong Thap Football Development Joint Stock Company and once again returned to play in V-league 1, after having been promoted as champions of the V-league 2 – 2014.
6 CORPORATE BROCHURE 2016 7CORPORATE BROCHURE 2016
OUTLOOK MISSION
Build and develop a strong team with extensive Dong Thap football tra- ditional charaters and stay regularly in top 5.
Operate a truly professional football business model from 2016
Continue and develop the young acedamy training programs in connec- tion with local relevant government bodies.
Contribute 2-3 players for the national squads yearly.
VISION Be in top 10 in 2016, move to top 3 in 2018 and win championship in 2020
Generate profit from football business from 2020
Become the no.1 football young training academy in the Mekong River Delta in 2020.
8 CORPORATE BROCHURE 2016 9CORPORATE BROCHURE 2016
DFC fan club was founded in 2008. Its mission is to act as the 12th player to encourage the home players. It has created its good image in Vietnam football community as one of the most friendly and exciting fan clubs.
Total number of official fans in 2015: 1,000 members
FAN CLUB
COMMUNICATION COMMUNICATION SCALE | TV
COMMUNICATION SCALE | ONLINE NEWS
All matches are live on local and national TV channels like THT, VTC3, VTV6 and Youtube.
Statistics of direct TV angle shooting
• Close-up screens of players, sponpsors’ logo on the front and back side of the players’ shirts appear transparently 900-1,000 times / match-time.
• Medium-shot screens of players, sponpsors’ logo on the front and back side of the players’ shirts appear transparently 300- 400 times / match-time.
• Images of advertising panels appear transparently 300-400 times / match-time.
40,000 units/day
30,000 units/day
10,000 units/day
COMMUNICATION SCALE | AUDIENCE
SPONSORSHIP AND ADVERTISEMENT PARTNERSHIP
• Total number of audience in home stadium in V-League 2015 is 91,000 ( 7,000/match on average).
• Total number of audience of V-Leauge 1 2015 is 1,341,500 (( 7,000/match on average).
Following the success of 2015 season, Dong Thap Football Club wish to have the opportunity to cooperate your company for next season 2016 or further. Become sponsor for our clubs is one of the best ways to build your company’s image to Vietnam Football Fan. Moreover, it’s a great contri- bution to the development of football in Dong Thap.
SPONSORSHIP AND ADVERTISEMENT PARTNERSHIP
Enhance brand recognition
VND 12 Bil
Company name/ Logo ap-
pearance on jerseys and
2016 and in all live TVs
Company name/ Logo ap-
site, fanpage
meeting.
Biggest
dimension
Sponsor logo in the bottom of the back
DESCRIPTION OF INTERESTSNo.
16 CORPORATE BROCHURE 2016 17CORPORATE BROCHURE 2016
SPONSORS’ INTERESTS | COMMUNICATION SPONSORS’ INTERESTS | OTHERS
Advert panels in home stadi-
um (2 sides 1 x 5m) appear in
13 V-League 1 matches and/
or V-League 2 matches and/
or nation super cup matches
and on live TV
Advert banners appear on
page
sports newspaper
1 year
RATUS
Name of the sponsors are announced pre- match and in halftime break
Sponsors’ appearance with players in social events
Season VIP invitation card and entrance tickets
Cordially served with foods and drinks at the club VIP lounge
10 VIP invitation 100 tickets
5 VIP invitation 50 tickets
3 VIP invitation 30 tickets
2 VIP invitation 20 tickets
DESCRIPTION OF INTERESTSNo.
SPONSORS’ INTERESTS | OUR COMMITMENTS
brand emergence in our stadium.
• We commit that our sponsors and partners have
the rights to use our club images, team images and
players’ images for your own business purposes pro-
viding that it’s agreed by both sides in writen word.
• We commit that all of your interests will be im-
plemented and take-over reports will be submitted
after season ending or at any time required by you.
SPONSORS’ INTERESTS | INTERESTS AND PRICES
TV interests
Logo appear- ance on the back side of entrance tickets
Logo appear- ance on public bandrolls
Logo appear- ance on back- drops in press meeting
Direct camera shooting of 20 times/match- time
PRICE (VND/panel
125 mil 95 mil 50 mil 20 mil 10 mil
Direct camera shooting of 10 times/match- time
Opposite to the two secondary cameras.
Opposite to the two secondary cameras.
Opposite to the two secondary cameras.
Remarks: • The above prices are exclusive of VAT • The above prices include printing, installment and management fees • In case of buying different kinds of panel, your interests will be based on the quantity of each kind. • All the reserved panels will appear in all matches of V-League 1, national Cup, Super Cup and other young football tournaments in Dong Thap stadium.
Best position (1st ring before
Stand B)
Stand B)
4th best position (2nd ring before
Stand C & D)
Stand C & D) Panel position
20 CORPORATE BROCHURE 2016 21CORPORATE BROCHURE 2016
MAPS OF ADVERT PANELS IN DONG THAP STADIUM V-LEAGUE 2016
Color User
1m x 5m
STA N
D D
SPONSORS’ INTERESTS | MAPS OF ADVERT PANELS IN DONG THAP STADIUM SPONSORS’ INTERESTS | TRADITIONAL SPONSORS OF DFC
MAIN SPONSOR
SUB SPONSORS