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Table of Contents

National School Breakfast Week 2

Introducing “School Breakfast Challenge” 3

Take the Challenge 5

Celebration Ideas 6

Promote Your Program 8

Menu Makeover 9

Most Valuable Resources 9

Toolkit and Resources for SNA Members

National School Breakfast WeekMarch 6-10, 2017

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What is NSBW? The School Breakfast Program makes

it possible for all school children in the United States to receive a nutritious breakfast every school day. National School Breakfast Week (NSBW) was launched in 1989 to raise awareness of the availability of the School Breakfast Program (SBP) to all children.

NSBW is scheduled for March 6-10, 2017, but you can celebrate whenever is most convenient for you and your staff!

NSBW provides a great platform to share important facts with your audiences such as:

• SBP meals meet federal dietary guidelines

• It’s a healthy and affordable way for kids to start the day

• There is an established link between eating breakfast and academic success

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School Breakfast Challenge

National School Breakfast Week (NSBW) is March 6-10, 2017. The 2017 NSBW theme, “Take the School Breakfast Challenge” encourages students, staff and school officials \to increase their participation in school breakfast. This week highlights how eating a nutritious breakfast helps students fuel up for success in the classroom and beyond. The resources in this toolkit will help you reach different audiences and your NSBW goals.

As you know, school nutrition programs play a critical role in ensuring all students receive a healthful breakfast. According to the Centers for Disease Control and Prevention, schools are in a unique position to promote healthy eating and help ensure appropriate food and nutrient intake among students1

1http://comscholsticblog.com/post/celebrate-national-school-lunch-week

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“School Breakfast Challege” Campaign Goals

Help SNA members promote their healthy menus and increase breakfast participation.

Expand the online marketing reach of school nutrition programs via social media, blogs, newsletters, and more.

Garner increased awareness with parents, administrators and media about the importance of school meals and the role played by school nutrition professionals.

Reasons to Increase Breakfast ParticipationChildren who eat school breakfast are more likely to:2

• Reach higher levels of achievement in reading and math

• Have better concentration

• Be more alert

• Retain move of what they learn

• Participate in class

• Maintain a healthy weight

• Drink more milk and eat more fruit daily

• Reduced absenteeism

• Reduced tardiness

• Reduced behavioral problems

• Reduced nurse’s office visits

• Increased standardized test achievement scores

• Higher grades

• Positive learning environments

2http://frac.org/wp-content/uploads/2009/09/breakfastforlearning.pdf

Eating School breakfast is associated with:

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New to this year’s toolkit are punch cards. These cards have been developed specifically for #NSBW17 (this year’s hashtag). Provide students with one punch each day when they purchase at least one breakfast item. The goal is to get all five punches throughout the week to be eligible for a raffle (to be determined by each school). Visit www.schoolnutrition.org/NSBW to download the cards.

Take the Challenge

Eating School breakfast is associated with:

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Origami Celebrate NSBW with origami fruit. Everyone can participate in this fun activity proven to increase hand-eye coordination, attention skills, sequencing skills and a few others.

Visit the NSBW website to download instruction sheets for each piece of fruit to help guide you along the way. You can purchase origami paper, or use paper you already have on hand, the choice is yours. Visit www.schoolnutrition.org/NSBW for more information.

Celebration Ideas

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Photo Contest Take a Photo. Tag It. Upload It. Learn more about how you can enter to win on the NSBW website.

Themed Backdrop Capture images of your students, staff, parents and others involved with the School Breakfast Challenge using a themed backdrop. Get creative! Make your own with construction paper or poster board. The best part about this backdrop is that it can extend beyond National School Breakfast Week.

National School Breakfast Week is the perfect time to get creative and think outside of the box. Enlist ideas from students on ways to celebrate to bring a fresh perspective to the (breakfast) table.

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Add in your district’s information to the press release template. Send the release to a targeted list of local media contacts about 10 days prior to NSBW.

Utilize tools such as the NSBW artwork and infographic to communicate with parents about the importance of NSBW. Encourage them to participate.

Use social media to help reach parents. Don’t forget to share photos. The more visual, the better!

Share your celebration! After your celebration ends, there are plenty of ways to help keep the excitement going.

Invite government officials or the local media to have school lunch with students. Be sure to contact them early on so they have time to plan.

Share photos on bulletin boards, your

school’s newspaper/newsletter, the website and social media.

Ways to Promote Your Program

@Schoolnutritionassoc

@SchoolLunch

www.facebook.com/SchoolNutritionAssociation

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Menu Makeover

Most Valuable Resources SNA Website: SNA provides plenty of tools and templates to make your NSBW celebration

a success. Check out the resources available on the website at www.schoolnutriton.org/NSBW. You’ll find downloadable tools including:

Activity Sheets: designed for students. Some of the sheets include coloring pages, word scramble and crossword puzzle.

Artwork and logos: Use the official NSBW artwork and logos for your materials— menus, press releases and all other NSBW content.

Cover photos: Download cover photos to use on your school’s social media outlets Infographic: Communicates the importance of healthy school breakfast to parents in a

concise way Merchandise: Check out the Emporium for official NSBW merchandise like t-shirts, spirit

meter, pennants and megaphones. Presentations: Customize NSBW branded PowerPoint presentations that you can use

to help communicate the importance of school breakfast to all types of audiences – administrators, parents and teachers.

Press Release: Why re-invent the wheel? Download SNA’s sample press release and official proclamation template. Simply plug in your school or district information and send it to your local media contacts.

Customize your menu—use SNA’s official menu template to add your school’s menu items or create your own.

Take advantage of digital menu boards. Coordinate with your A/V team to load the “School Breakfast Challenge” artwork

Here are a two ways to give the #NSBW17 menus a fresh look: