table of contents - crossingthefreeline.com · jv traffic ... in other words, endorsed traffic will...

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Table Of Contents Introduction ............................................................................... 4

Best Traffic Source of „em All ……………………………………………………. 5

JV Traffic ………………………………………………………………………………… 5

Paid Traffic ……………………………………………………………………………… 6

Social Media and Blog Traffic ……………………………………………………. 7

Instant Traffic Solution …………………………………………………………….. 8

Sample Ad Swap Invite Letters …………………………………………………. 9

Recommended Ad Swap Frequency …………………………………………. 11

“What If I Don‟t Have a List?” …………………………………………………. 13

Where to Find and Score Solo Ads …………………………………………… 15

Ad Swap Monetization ……………………………………………………………. 16

Resources ……………………………………………………………………….…….. 21

Contact and Support ……………………………………………………….……… 22


Copyright Notice All material in this course is, unless otherwise stated, the property of

Igor Kheifets and Nitro Profits Inc. Copyright and other intellectual

property laws protect these materials. Reproduction or retransmission

of the materials, in whole or in part, in any manner, without the prior

written consent of the copyright holder, is a violation of copyright

law.

A single copy of the materials available through this course may be

made, solely for personal, noncommercial use. Individuals must

preserve any copyright or other notices contained in or associated

with them. Users may not distribute such copies to others, whether

or not in electronic form, whether or not for a charge or other

consideration, without prior written consent of the copyright holder of

the materials. Contact information for requests for permission to

reproduce or distribute materials available through this course are

listed below:

Regarding Copyright Issues Please Contact:

Nitro Profits Inc.

Email: [email protected]

Phone: +972549142433

mailto:[email protected]


Introduction First of all, thank you for ordering Instant Traffic Solution.

This book is not only going to show you the one traffic method I‟ve

been using to generate as much as 297 subscribers per day but also

will open your eyes and expand your horizon about Traffic

Generation in general and make you realize that possibilities are

endless and there‟s always a way if there‟s a will.

I don‟t want you just following the rules and doing what everyone

else is doing. The REAL internet marketer does not blindly follow -

he learns, tries, adapts and invents new ways of domination.

By following what everybody else is doing you‟re going to make just

as much money as everybody else – either none or VERY little. This

book is going to show you how I picked up on a concept, expanded it

and changed a few things which are now responsible for me being

able to generate hundreds fresh new leads overnight on demand!


However, just by picking up Instant Traffic Solutions, there‟s no

guarantee you will make money in a few hours or any time soon for

that matter. Only by taking massive action on daily basis you will

have a decent chance of making money online. And frankly that is

probably the #1 reason 90% of our industry still haven‟t made a red

cent on the internet…

After a recent poll it turned out that 90% of internet marketers are

yet to upload their first website. How pathetic is that? I hope that by

investing in this course, you‟re going to separate yourself from these

people who are destined for failure and join me, my team and the

rest of the 10% who are already making money working from home!

With that said, let‟s begin.


What‟s the Best Traffic Source of „em All? During the past few years I tried nearly every known traffic

generation method. I tried social media, ppc, facebook, ppv, banners,

blogging – you name it!

Being the entrepreneur that I am, I always try to monetize my

incoming traffic to an extent which is most profitable for me and my

business. That is why I am always building lists.

However, as it turns out not all traffic generation methods were

made equal. Some are better than others. And if I were to rank

them, my Traffic Generation Techniques rankings would look like

this:

• JV and Syndication

• Pay Per Click, Pay Per View, Banner Ads

• Social Media and Blogging

• Forums, Traffic Exchanges, Safelists, etc.

Traffic methods described in #4 aren‟t significant enough to expand

on, that is why I am only going to focus on the first three.

Endorsed Traffic – Joint Ventures By far and with a huge lead, JV traffic is the best damn traffic

method you can use. In other words, endorsed traffic will get you

more money.

The prospect is much more likely to take action with you

(purchase your product/opt in to your list) if he hears about

you/your service from someone he already likes and trusts.


That is why having a mailing list is such a huge asset in our industry.

You‟ll get much more respect, bonuses, special deals and unique JV

opportunities simply because you have a bigger list then the other

guy does – because you can make more sales.

Another fantastic asset to JV traffic is that it‟s INSTANT.

You don‟t have to wait until your ad gets approved and starts

getting impressions on the Search Engine Results Pages as you do

with PPC.

Paid Traffic Methods – Pay Per Click and Pay

Per View Before I indulge into the reasons why paid traffic is my second best

personal favorite, let me first explain the difference between Pay Per

Click and Pay Per View.

Pay Per Click is when you‟re paying per CLICK. E.g. when someone

clicks on your Google Adwords ad – you‟ll be charged a certain

amount of money for that.

Pay Per View is when you‟re paying per a thousand impressions of

your ad which can be your squeeze page, banner or a text link.

Impression is different from a Click. Impression doesn‟t guarantee a

person reacting to your ad in any way. A Click does. That‟s why an

impression in a decently competitive niche costs about $0.0015 while

a click would cost you about $1.5.

However, if you multiply a cost of impression by 1000, you‟ll get $1.5

cost per 1000 impressions which is about the same. But here‟s the

deal, with PPV – you can work on increasing your Click Through

Rates by split testing different ads and thus lowering your cost per

click.


Example: you‟re paying $1.5 per 1000 impressions and your average

click through rate is 1%. This means you‟re getting 10 clicks of every

thousand impressions. But what if you could improve your CTR up to

2%? You would immediately cut your advertising costs in half and

generate 20 clicks for the same money.

You see how this works? It‟s very interesting once you dive into it,

however, this is not what I wanted to talk about.

The reason Paid Traffic methods will always be less effective than JV

traffic is because it‟s cold traffic. These people are hitting your

website without any prior relationship with you. They don‟t know

you, never heard of you and most importantly – do not trust you

…yet!

So now, you've got to work twice as hard: first you got to earn their

trust and sell your product second.

Social Media and Blogging For about 8 months I extensively tried blogging and social media

marketing. I did not succeed. And that wasn‟t because of low traffic

or high competition for that matter.

My blog still gets 150-200 unique visitors a day, however, I never

succeeded at making money with all this traffic. Why? Because

people who spend most of their time on social networking sites are

rarely the ones with $$$ to spend.

Social Media traffic has a low buying capability which means, that

you simply can‟t sell these people anything for the reason of them

not being able to buy.

That‟s probably why I couldn‟t do anything with all the traffic I was

getting, and incidentally the list I‟ve built off that blog was useless.

It was only 8 months later I realized why I wasn‟t making any

http://www.igorhelpsyousucceed.com/


money. It wasn‟t because my marketing was bad, No! My marketing

was OK, these people were broke and they simply couldn‟t afford

buying any of the products I was offering.

Instant Traffic Solution Now that we‟ve established that JV traffic is by far the best, the

fastest and most profitable traffic source on the planet, you‟re

probably thinking: “But I am new to all this, where am I supposed to

get Joint Venture partners?”

It all depends whether you already have a list or not. If you do, it‟s

easy. You can set up what is called Email AdSwaps.

Adswap is pretty self explanatory. You endorse another publisher to

your list while he does the same for you with his list. It‟s a free

method which I used extensively and keep using to this day to grow

my lists at rocket speeds.

Usually, you‟re going to find it easier to set up ad swaps with similar

list size list owners, however, it‟s also possible to score JVs with

larger list owners as well.

Let‟s say that you have a list of 500 and the other guy has a list of

1000. You can negotiate with him and come to an agreement to

send out twice for him (whether on the same date or on 2

separate occasions) while he‟ll send out only once for you, thus

making it a fair exchange.

It‟s important to remember that when setting up a swap with other

list owners, it‟s important to come to an agreement to match clicks,

not list sizes. Because, even if the other guy has a larger list, it

doesn‟t mean he will get more clicks then you.


Always ask for auto responder proof screenshots where you can see

and calculate an average amount of clicks the partner is going to

deliver. And at the same time, always be ready and willing to show

your proof screenshots as well.

The reason this is so important is because you can easily get ripped

off when swapping ads with people you don‟t know. There are plenty

of scammers out there…

Sample AdSwap Invite Letters Here‟s a sample adswap request letter you can use:

Template #1: Email potential adswap partner directly:

Subject: re: adswap request

Body:

Hey %name%, %your name% here.

I came across your profile over at %forum/website name here%

and wanted to know whether you‟d be interested in conducting an

adswap…

My list is %size of your list% and I can deliver %amount of clicks%

clicks per mailing. I am willing to mail twice to match clicks.

Here‟s my offer: http://www.yourwebsite.com/optin.html

Please let me know your available dates.

Sincerely,

-%your name%

P.S: I have already successfully swapped %1-2 list partner names

here%. Looking forward to adding your name to the list

http://www.yourwebsite.com/optin.html


Template #2: Post on forums and message boards (for small list):

Subject: looking for adswaps, list size %your list size%

Body:

Hey all,

I have just begun building my list in the %your niche% niche.

My list is %your list size%. I‟m looking for similar list size owners

to swap with. Willing to mail twice to match clicks, if necessary.

My offer located at: http://www.yourwebsite.com/optin.html

Thanks,

-%your name%

Template #3: Post on forums and message boards (list size 500 and

above):

Subject: list size %number%, can deliver %number% clicks per

mailing. Let‟s swap!

Body:

Hello all %forum name% members,

I‟m currently booking swaps for %month%.

My list is %size%, you can expect %number% clicks if your copy is

good.

My niche is %your niche%, however, nearly every IM topic will get

a good response.

My offer: http://www.yourwebsite.com/optin.html




Email me at [email protected] for fastest response.

Thanks,

Sincerely,

-%your name%.

How Often Should You Swap Ads The more adswaps you do, the bigger your list will get.

However, it‟s important not to over burn your list with adswaps,

because eventually, if you push too many endorsements, they will

stop responding to your emails and unsubscribe.

3-4 adswaps a week is enough. Use other days to send out content:

blog posts, newsletters, testimonials and your own product promos.

Take a look at my mailing calendar for the month of September 2010

(click to see full size):


http://i334.photobucket.com/albums/m431/igorkheifets/calendar.jpg


Notice that I don‟t swap every day and rarely mail out broadcasts on

Wednesdays and Saturdays. Also, I‟ve noticed the more aggressive I

am with swapping the more unsubscribes I get, which means that

you need to balance this thing and figure the right proportions for

your list.

I know some marketers who swap every single day and their lists

grow at rocket speeds overlooking the high number of unsubscribes.

This happens because they simply generate way more new

subscribers per day thanks to swapping opposed to the number of

people who unsubscribe from their lists.

At the end of the day you want to be considering only one factor: is

this making you more money? If not, ditch it, and move on to

something else that will.

You have got to find your special tempo. And there is no right or

wrong answer I can give you.

If your list is conditioned to receive emails from you twice a day,

than you should keep mailing twice a day. However, if they expect

one email per week from you, it won‟t be a good idea to conduct 4

swaps a week, would it?

Do what it takes to find that perfect pace. Condition your

subscribers to expect your emails to arrive on specific days, at

specific hours, etc.

If you pull this off just right, you‟ll be amazed how high your open

rates and CTRs will get. People will eagerly anticipate emails

from you and will be INTERESTED in actually reading them.


I used to love this show called “Prison Break”. Every single week,

come Monday, at exactly 8 PM, I‟d stick to the TV set and nothing

could pull me away from it. I anticipated the moment I‟ll watch that

show.

You‟re looking to build the same kind of anticipation with your list.

Get them conditioned. For all I care, you could use the Pavlov Dogs‟

trick on them (of course, by law, I am obligated to tell you NOT to

do that, but it‟s your business and it‟s up to you to make the call).

“What If I Don‟t Have a List?” Yes, adswaps are great. It truly is an Instant Traffic Solution. But…

What if you don‟t have a list to swap with in the first place?

Simple. You build it, using solo ads!

Solo Ad is a single email endorsement done by a list owner for you

in exchange for a negotiated fee.

And here‟s the kicker: there‟s no such thing as a SOLID PRICE.

Means, you can easily negotiate a fantastic deal with nearly anybody!

But before I indulge into the details of setting up solo ads, let me

first explain why it‟s the next best thing after swapping email ads.

Remember I told you that JV traffic is the best? Well, solo ads are

still a Joint Venture traffic source, where a person of Authority

(list owner) endorses you to his followers, thus making you a person

of Authority by association.

And if you negotiate a solo ad deal just right – it‟s Dirt Cheap!


You can set up solo ads to pay as low as $0.30 per unique visitor.

Where else can you get such a low CPC? Not even Facebook can

compete with that! And let‟s not forget – all PPC traffic sources

are cold traffic, while solo ads, ad swaps and other JV

endorsements are all hot, highly converting traffic sources.

Here‟s what to focus on when negotiating a solo ad

• Before anything else, ask for proof of list size and clicks. Verify

the amount of “confirmed” and “active” subscribers. Many

people will tell you there lists are bigger from what they really

are.

• How many clicks partner guarantees to deliver? Meaning, he

must commit to a minimum amount of people visiting your site.

Confirm with him, that he is going to mail twice, if necessary.

• Usually, I like to pay $10 for 1000 subscribers, if partner

doesn‟t have an already established price for the solo ad.

However, to determine whether the deal‟s worth taking, always

calculate “expected average cost per click” for every particular

solo ad you‟re considering.

For example: if I am paying $50 for a guaranteed 150 clicks,

I‟m actually paying $50/150=$0.33 per click. That‟s about as

cheap as it gets!

To cover your advertising costs, you need a product attached to the

backend of your free offer. So, if you have one – Fantastic! Use it. If

not, don‟t worry, you can simply use the “Affiliate Presell Page”

strategy I shared with you in “Crossing The Free Line”.


Where To Find and Score Solo Ads Opposed to swapping ads, you should only approach people who are

already offering solo ads and are established in the niche.

Warrior forum JV section is probably the best place to find genuine

solo ad offers. There are many list owners who use their lists solely

for the purpose of sending out solos for other marketers as a money

making strategy.

http://www.warriorforum.com/warrior-joint-ventures/


How To Monetize Ad Swaps and Solos For

Maximum Profits While conducting lots of ad swaps you may end up in ironic situation:

your list will get bigger, however, you won‟t be making any money

with it, or at least, not as much as you‟d hope you would.

That‟s why it‟s important to leave time for promotions, launches and

other endorsements. You know, the things that are going to make

you money.

Of course, you‟ll be promoting your own product on the backend, or

at least you should, but the big bucks are in launches. That‟s why

you see a new launch happen every 15 seconds - because they

WORK!

So, here are a few tips on how to monetize adswaps:

• Always have a OTO or some kind of an offer presented to your

prospects immediately after they sign up to your list. Whether

it‟s presented instantly or 1 day later using an auto responder,

it doesn‟t matter, just have something they can buy from you.

Always have something for sale after they sign up to be on

your list. That‟s one of the biggest secrets to making money

online.

Be constantly presenting your list with offers: when they first

sign up, on the follow up, on your blog, in your email

signature – EVERYWHERE!

Eventually they are going to either buy something or get off

your list – and that‟s a GOOD thing! At the end of the day,

that‟s what you want – a list full of people who are able and

willing to buy your stuff.


• When setting up swaps, ask your JV partner whether he has an

affiliate program available, so you can make money during the

swap promoting his products to your list.

More often than not, you‟ll find that nearly every partner you

swap with has some kind of an affiliate program you can join

and make money off. It‟s a nice way of testing different offers

to see which ones convert better and use them as a consistent

income stream. Just take the ones that convert and stick them

into your auto responder sequence, sit back and watch the

money roll in.

• Use Thank You page banner ads to promote affiliate

offers/freebies/CPA offers like so:


I am not a fan of linking directly to a sales letter from a thank

you page. I found out that linking to a freebie delivers a higher

response rate as well as more appreciation from the reader.

However, although it worked for me, I can‟t say that it‟s a one-

fit-all rule, and that is why I urge you to test different offers and

see which ones convert best with your list.

Here‟s my favorite thank you page ad that has already made me a

over a thousand dollars in automated profits.

Tim Bekker‟s Pay Per Lead partner program -

http://www.cbleads.com/sign-up.html/

Here‟s a screenshot dated March 2010:

That‟s an extra $154.90 per month just for sticking a banner on

my thank you page. I can easily reinvest this into advertising or

use it any way I feel necessary. You‟d have to be stupid not to use

this strategy. It‟s FREE money!

http://www.cbleads.com/sign-up.html/kheifets


Don‟t take my word for it, test it out, see what works best and focus

on the offers that make you most money. That‟s the only criteria that

should concern you EVER. Are you making the maximum money

possible? If not, WHY? How can you improve your conversions?

Etc…

I can‟t stress this enough. I see too many people focusing on

relationships, value, “gentle marketing”, trying not to be too

intrusive, etc.

Screw that! If you‟re spending all that time, energy and money on

getting a website up and running, driving traffic, writing copy,

building a list and you‟re not making THE MAXIMUM MONEY

POSSIBLE at the end of the day – than you‟re robbing yourself

out of your dreams, wealth and freedom.

If you‟re willing to sacrifice that for the sake of looking like a real nice

guy in the eyes of your prospects, than please do, however, I say, if

they don‟t want to buy my product or have no plans of doing so in

the near future – I won‟t be holding on to their email addresses.

Sure, that might sound like a harsh approach, but that‟s what

running a business is all about – look at the cold hard facts. Look at

the numbers. Hell, look at what the big guns do – they SELL! That‟s

why they are wealthy, swimming in cash and you‟re broke. That‟s the

only difference!

Don‟t be afraid to hard sell… How are you planning to achieve

financial freedom if you‟re afraid to ask for the money? It‟s

impossible. Positive Thinking isn‟t enough, YOU NEED TO ASK FOR

THE MONEY!


Where To Find AdSwaps and Solo Ads Now that you know how to set up swaps and negotiate successful

solo ads, here a list of places where you can turn to find JV partners

literally INSTANTLY!

• MyPrivateSwap - owned by Tim Bekker. Great, friendly adswap

network filled with all list sizes. Mainly focuses on the make

money online niche. Got a swap calendar and a bunch of other

cool features.

• Warrior Forum JV Section – probably the largest JV forum on

the net. Has lots of up to date information on upcoming

launches and events. Many marketers use it to organize swaps.

• List Swapper – a small list swapping community. Not too many

opportunities, however, I did manage to find a few long term

partners there.

• ImAdSwaps – Another large adswap community. This forum

focuses solely on adswaps. Has no verification system or

anything. Free to join.

• Safe-Swaps – one of the largest adswap networks online today.

Requires a fee, however, it has an internal verification system,

so no one can cheat.

http://www.crossingthefreeline.com/mps.html

http://www.warriorforum.com/warrior-joint-ventures/

http://listswapper.com/

http://www.imadswaps.com/adswaps/index.php

http://www.crossingthefreeline.com/safe-swaps.html


Contact and Support If you still got any answered questions or need help implementing

any of the secrets I shared with you in this course, please email me

personally at [email protected]

I will do everything in my power to get you up and running ASAP.

Yours in success,

Igor Kheifets

www.IgorHelpsYouSucceed.com


http://www.igorhelpsyousucceed.com/

table of contents - crossingthefreeline.com · jv traffic ... in other words, endorsed traffic will...

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