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Table of Contents

Purpose of the Conference ..................................................................................................................................... 1

Conference Agenda ................................................................................................................................................ 2

Speakers Biography ................................................................................................................................................ 4

Meet the Stakeholders ......................................................................................................................................... 10

Map of the venue ................................................................................................................................................ 14

Heritage Houses for Europe. Exchange & Innovate.

Heritage Houses for Europe is the first Pan-European Study on family-owned heritage houses. It

assesses their added value for Europe and identifies innovative business models.

Through this Study, we gained an improved bottom-up understanding of the socio-economic

contribution of these houses and how innovative models can support and help their sustainable

preservation. The ultimate goal was to strengthen their position within our society, by reinforcing their

owners’ skillset and capabilities, while also raising awareness of their value for European citizens and

society as a whole. This Study formulates policy recommendations on how the stakeholders can support

the sustainability of the sector in Europe. This project is an important first step and many more are

required to preserve our common cultural heritage across Europe.

This is a Preparatory Action of the European Parliament implemented by the European Commission.

This project was granted in July 2018 to the consortium European Landowners’ Organization, the

European Historic Houses Association and IDEA Consult.

Project name: Open micro-business models for innovation in European family-owned heritage houses

project. Project Number: EAC/2018/03

Purpose of the Conference

Gathering 400 participants, the Conference will present the final Study, highlighting the key findings

and policy recommendations. It will also be the opportunity to give a voice to the various stakeholders:

policymakers, academics, owners & experts in the field of heritage, culture, innovation, and business

models.

The Conference will feature keynote speeches from high-level politicians, sessions presenting the

Study, but will also give opportunities for heritage house owners, notably from the next generation, to

share their experiences. The day will also provide numerous opportunities to network and meet

stakeholders, including start-ups developing tourism opportunities and digital tools, networks,

representatives of EU programmes, and craftsmen.

CONFERENCE AGENDA

2

08.45-09.15 Registration & welcome coffee at Royal Museums of Fine Arts of Belgium

Auditorium

09.15-09.20 Welcoming address

Heritage Houses: A key component of the European landscape Thierry de L’ESCAILLE – Secretary General of European Landowner’s Organization

09.20-09.45 Keynote addresses

Cultural heritage in Europe – Importance of supporting the private sector

• Video message from Tibor NAVRACSICS, European Commissioner for Education, Culture, Youth and Sport

• Luca JAHIER, President of the European Economic and Social Committee

09.50-10.40 Presentation of the Study results Introduction Moderator

Assessing the contribution of family-owned heritage houses in Europe Eveline DURINCK, Senior Consultant Competitiveness, Innovation & Cultural and Creative Industries, IDEA Consult Erminia SCIACCHITANO, Policy Officer SNE - Culture / Heritage, economy of culture, European Commission

Speakers

10.40-10.50

• Ben COWELL, Director General, Historic Houses Association

• Lejla HADZIC, Executive Director, Cultural Heritage without Borders, Albania

• Christine VANHOUTTE, Economic Researcher, Flemish Department for Immovable Heritage

Q&A

10.50-11.20 Networking Coffee 11.20-12.10 Presentation of the Study results

Introduction & Moderator Speakers 12.10-12.20

What are the innovative business models in family-owned heritage houses? Jurgen TACK, Manager K&DM and Scientific Director European Landowners’ Organization

• Lancelot GUYOT, Château de la Ferté Saint Aubin (FR)

• Ph. D. Jan De MAERE, Flanderhof (RO)

• Simon de MERODE, Castle de Merode, Westerlo (BE) Q&A

12.20-14.00 Networking Lunch

CONFERENCE AGENDA

3

14.00-14.50 Policy recommendations Introduction

Moderator Speakers

14.50-15.00

Isabelle De VOLDERE, Senior Expert, Competitiveness, Innovation & Cultural and Creative Industries, IDEA Consult & Delphine DUPEUX, Senior Policy Officer, European Historic Houses

Sneška QUAEDVLIEG MIHAILOVIĆ, Secretary General, Europa Nostra

• Dr Babette WINTER, State Secretary for Culture and Europe in the Thuringian State Chancellery and former MEP

• Dr Kieran McCARTHY, Member of the European Committee of the Regions

• Dana Beldiman KARLSONS, Owner of Rumene Manor, Latvia; Founder of the Latvian Private Historic Houses Association

Q & A

15.00 – 15.20 Conclusions

• Tamas SZUCS, Director for Culture and Creativity, DG Education and Culture, European Commission

• Alfonso PALLAVICINI, Executive President of the European Historic Houses

15.20-15.50 NextGen: Learnings from young owners Moderator William CARTWRIGHT-HIGNETT, Partner at Iford Manor, Next Generation Coordinator &

Vice President, European Historic Houses Speakers • Paolo MARIGLIANO CARACCIOLO, Owner of Palazzo Marigliano, Italy

• Leopoldo MORENO DE LA COVA, Owner of Palacio Portocarrero, Spain

VIDEO OF THE PROJECT & END OF THE PLENARY SESSION

16.00-17.30 MEET STAKEHOLDERS– Networking Coffee

ROOM 1

Developing an innovative business model

• 16.00 and 16.45! Presentations of the toolbox for owners by Jurgen TACK, Manager K&DM and Scientific Director European Landowners’ Organization

• Presentation of historic house owners-managers: Birgit de BOISSEZON, Domaine de Miravel (FR), Jakob LEIDEKKER, Hoge Veluwe (NL), Ghislain d’URSEL, Hex (BE)

ROOM 2

ROOM 3

Financing heritage houses project

• 16.00 and 16.45! EU Funding guide for family-owned heritage house owners presented by Isabelle De VOLDERE and Eveline DURINCK, IDEA Consult

• EU programmes & other financing opportunities: Creative Europe, European Agricultural Fund for Rural Development (EAFRD), Erasmus +, Dartagnans

Finding the right partner

• Developing tourism: A Private View of Italy and Europe, Patrivia, Welcoming Estates, Histovery, Bienvenue au Château

• Working with craftsmen & artists: Mad’in Europe, Le Dimore del Quartetto

• Creating synergies among projects & organizations: INNOCASTLE, European Family Businesses, Erfgoed & Visie, European Landowners’ Organization (ELO), European Historic Houses (EHH).

SPEAKERS BIOGRAPHY

4

WELCOMING ADDRESS

Heritage Houses: A key component of the European Landscape

Thierry de L’ESCAILLE, Secretary General of European Landowners’ Organization

Thierry de l’Escaille is board member in numerous organisations of national and EU

wide importance such as the RISE Foundation and the Royal Forestry Society. He is

president of Belgian real estate cultural heritage, and is a member of the

environmental committee of Foundation François Sommer (Paris). He has acquired

extensive experience in strategic management at EU level. On a personal side, he

runs an agricultural family farming enterprise with operations in Belgium, France,

and the Netherlands. He is also Secretary General of Friends of the Countryside.

KEYNOTE ADDRESSES

Cultural heritage in Europe - Importance of supporting the private sector

Tibor NAVRACSICS, European Commissioner for Education, Culture, Youth and Sport

Before becoming Commissioner, Tibor Navracsics held ministerial posts in successive

Hungarian governments: as Deputy Prime Minister and Minister of Public

Administration and Justice from 2010 to 2014, then as Minister of Foreign Affairs and

Trade from June to September 2014. Tibor Navracsics was a member of the

Hungarian Parliament from 2006 until he became European Commissioner. He led

the Fidesz Group between 2006 and 2010.

Luca JAHIER, President of the European Economic and Social Committee (EESC)

Luca Jahier served as President of FOCSIV, the Italian Federation of non-

Governmental Organization for the International Voluntary Service, and he is the

founding member of the Italian Third Sector. He has previously worked with the CISV

and other Italian and European NGOs that are active in the field of international

cooperation. Luca Jahier is a former journalist and an international political analyst,

and has numerous years of experience in social advancement development

programmes in developing countries, mainly in Africa. He is also the former President

of the National Council of ACLI (2008-2012), a Christian association of Italian workers

and as been a member of the EESC since 2002.

PRESENTATION OF THE STUDY RESULTS

Assessing the contribution of family-owned heritage houses in Europe

Introduction

Eveline DURINCK, Senior Consultant Competitiveness, Innovation & Cultural and

Creative Industries, IDEA Consult

Eveline Durinck has more than 10 years’ experience in applied policy research. She

has conducted multiple impact studies of programs and institutions such as the Social

Innovation Factory. In the last few years, she has concentrated her work on

stimulating cultural entrepreneurship and social innovation. She is a core research

team member in the study “Heritage Houses for Europe”, leading the socio-

economic impact analysis of family-owned heritage houses in Europe.

SPEAKERS BIOGRAPHY

5

Moderator

Erminia SCIACCHITANO, Policy Officer SNE- Culture/Heritage, economy of

culture, European Commission

Since 2014 she contributes to cultural heritage policy development and was

Chief Scientific Advisor of the European Year of Cultural Heritage 2018. Before

that, she held positions of Head of Unit for International Relations and Research

in the Italian Ministry for Cultural Heritage. She has extensive experience in

European policies and research on culture, heritage and landscape, with a focus

on social values, creative economy and regenerative management. She is an

Architect and holds a PhD in Historic Buildings Survey and a Master in European

Studies and International Negotiations.

Speakers

Ben COWELL, Director General, Historic Houses Association (HH)

Prior to joining Historic Houses (UK), Ben Cowell was a regional director for the

National Trust in the East of England. He is also Deputy Chair of The Heritage

Alliance. HH represents 1,650 of the UK’s privately and charitably owned

historic houses, castles and gardens. It offers marketing services for those

houses that are open to public visiting, technical advisory services including

regional seminars and events for house owners.

Lejla HADZIC, Executive Director, Cultural Heritage without Borders, Albania

Lejla Hadzic is an Architect specialised in conservation and built heritage

management. Throughout her 15 years of engagement with cultural heritage

preservation in Western Balkans, she has been leading dozens of conservation

and cultural development projects both in post-war and transitional society

contexts of Western Balkans.

Christine VANHOUTTE, Economic Researcher, Flemish Organisation for

Immovable Heritage

Christine Vanhoutte has been working for the Flanders Heritage Agency since

2013 where she supervised and (co-)authored several economic studies in the

heritage field, among which a study on the price impact of heritage subsidies, a

hedonic pricing analysis, a Heritage Satellite Account, and a study on the

willingness-to-pay of citizens for the future and potential use of immovable

heritage.

SPEAKERS BIOGRAPHY

6

PRESENTATION OF THE STUDY RESULTS

What are the innovative business models in family-owned heritage houses?

Introduction and Moderator

Jurgen TACK, Manager K&DM and Scientific Director European Landowners’

Organization

Since the beginning of 1990 through K&DM, Jurgen Tack has been active in the

field of rural development including policy development, policy support,

benchmarking (EU level), scientific advice, project development, business model

and strategy development, marketing and communication in the field of

agricultural and rural development including services to rural estates (historic

estates, agriculture, forestry, nature).

Speakers

Lancelot GUYOT, Château de la Ferté Saint Aubin (FR)

After Graduated from EDHEC, Lancelot Guyot created the company “Tous Au

Château”. His purpose is simple: reconcile the public to cultural heritage with

authenticity and integrity in the aim to pass it to future generations. Lancelot

Guyot aims to develop original projects with healthy and sustainable

management of touristic sites to allow castles to continue into the XXIst century.

The company manages also the Castle of Saint Brisson sur Loire and the Castle of

Beaumesnil in Normandy.

Ph.D. Jan De MAERE, Flanderhof (RO)

Jan De MAERE restored his property thoroughly as a Bed & Breakfast with 10

guest-rooms. The residence has been the seat of the Count of Thalheim since the

XIVth century and in the XXIst century it belonged to the Bordon family, who

revendicated it. He has spent more than 50 years to acquire some

connoisseurship in Old Master paintings and critical opinion on quality in art.

Each year, since 2009, he organises a Transylvanian-Heritage Summer university

in Flanderhof. Art & Neuroscience: Contemporary art & the market are

addressed by some of the world’s best-known connoisseurs.

Simon de MERODE, Castle de Merode Westerlo (BE)

A graduate from VC, an Am College of VUB Brussels, with a bachelor’s degree in

business economics. After a few years as Junior Global Brand Manager of Leffe

& Hoegaarden at AB InBev in Leuven, Simon has taken on responsibility for the

Castle domain in Westerlo. He is now, among other things, Managing Director of

the VZW Vrienden van het Kasteel van Westerlo and producer of Historalia

Productions.

SPEAKERS BIOGRAPHY

7

POLICY RECOMMENDATIONS

Introduction

Isabelle De VOLDERE, Senior Expert Competitiveness, Innovation & Cultural and Creative Industries, IDEA Consult

Isabelle De Voldere has over 20 years of work experience in advising governments

and organisations. In the last 10 years, she has developed a particular interest in

strengthening the competitiveness of professional actors in the cultural and creative

sectors, advising regional and European authorities, etc. She has a leading role in the

study “Heritage Houses for Europe” and is part of the research team that has been

writing it.

Delphine DUPEUX, Senior Policy Officer, European Historic Houses

Delphine Dupeux is specialised in legal and policy issues relating to housing, energy

efficiency, cultural heritage, biodiversity and land management. She drafted several

policy papers on taxation issues impacting historic houses owners as well as on the

adaptation of energy efficiency requirements in historic buildings. She coordinates

the project “Heritage Houses for Europe” on behalf of the European Historic Houses.

Moderator

Sneška QUAEDVLIEG MIHAILOVIĆ, Secretary General, Europa Nostra

Sneška Quaedvlieg Mihailovic has contributed to many European and international

committees and networks, most recently to the “European Heritage Alliance 3.3.”

and the “New Narrative for Europe”. She cooperates with the EU institutions, the

Council of Europe, the UN, UNESCO and other international and European

governmental and non-governmental bodies on heritage matters. She has played a

most active role in promoting the European Year of Cultural Heritage in 2018.

Speakers

Dr Babette WINTER, State Secretary for Culture and Europe in the Thuringian State

Chancellery and former MEP

Babette Winter is a chemist and a German politician who has been a member of the

SPD since 1989 and a former member of the European Parliament. She is also

Member of the Board of the Prussian Cultural Heritage Foundation as well as a Board

member of Cultural Foundation of the German Federal States

SPEAKERS BIOGRAPHY

8

Dr Kieran McCARTHY, Member of the European Committee of the Regions

Kieran McCARTHY is an elected member of Cork City Council and an Irish delegate

member of the European Committee of the Regions (COR). He holds membership

of the Commission for Social Policy, Education, Employment, Research and Culture

(SEDEC) and has personal interests in heritage and culture, informal and formal

education, and lifelong learning. For the past twenty years, he has written a weekly

heritage column in the Cork Independent ‘Our City Our Town’.

Dr Dana BELDIMAN KARLSONS, Owner of Rumene Manor, Latvia; Founder of the

Latvian Private Historic Houses Association

Dana Beldiman is a member of the Executive Committee of European Historic Houses

and has been instrumental in founding the Latvian Private Historic Houses

Association. During her time with European Historic Houses, she has become

involved with various policy aspects relating to the ownership of private historic

houses. Together with her husband, Justs Karlsons, she owns a formerly Baltic-

German estate established in 1334, today situated in Latvia.

CONCLUSIONS

Tamas SZUCS, Director for Culture and Creativity, DG Education and Culture,

European Commission

Prior to that position, Tamas Szucs was the Head of Representation of the European

Commission in Hungary, Director for Strategy in DG COMM, and Head of Cabinet for

two Commissioners in the Prodi and Barroso Commissions. As a diplomat he was the

coordinator of Hungary’s Accession Negotiations and its first "Antici" official. He is

the author and editor of several books and specialist publications on European

integration. He studied law, political science and aesthetics in Budapest and Oxford.

Alfonso PALLAVICINI, Executive President, European Historic Houses

Alfonso Pallavicini is a true European: he was born in Italy into a Hungarian-Italian

family, lived in Austria and France, and currently lives in Belgium with his family. After

a long career in Investment Banking, he left BNP Paribas as Head of Europe and then

moved into private equity to Belgium and Luxembourg. He serves on several boards

as a non-executive director. Alfonso Pallavicini does not only own a historic house

but has helped in restructuring and reviewing different private heritage houses`

business models.

SPEAKERS BIOGRAPHY

9

NEXT-GEN: LEARNINGS FROM YOUNG OWNERS

Moderator

William CARTWRIGHT-HIGNETT, Partner at Iford Manor, Next-Generation

Coordinator & Vice President, European Historic Houses

Following three years developing the UK NextGen program for Historic Houses in

2013, William Cartwright-Hignett was charged by the European Historic Houses

with developing a NextGen program more widely across Europe. Over the past five

years, he has built a network of NextGen groups at a national level, established key

relationships with high-level advisors, and organised international conferences,

sharing of best practice and innovation in the management of historic houses.

Speakers

Paolo MARIGLIANO CARACCIOLO, Owner of Palazzo Marigliano, Italy

Paolo Marigliano Caracciolo is the owner-manager of Palazzo Marigliano, a XVIth

century palace located in the historic center of Naples (Italy). Since he started

managing the property, he has carried out several real estate projects such as the

development of a retail court with artisans and workshops of the Neapolitan

tradition (ex. "Ospedale delle Bambole"), opening a boutique hotel where each

suite is named after one of his ancestors and organized events with prime

corporate players such as Netflix and Lavazza. His next challenge is the opening of

a multimedia museum of the urbanistic history of Naples which will be named

"Welcome to Naples".

Leopoldo MORENO DE LA COVA, Owner of Palacio Portocarrero, Spain

Leopoldo Moreno de la Cova is 24 years old and currently working on a

cryptocurrency platform called Bisq and is golf professional playing on the Alps

Tour. Graduating with a Bachelor of Business Management at the University Loyola

in Chicago, Leopoldo de La Cova is a member of the Jesuit Honor Society Alpha

Sigma Nu.

MEET THE STAKEHOLDERS

10

This session will be a unique opportunity to network and meet stakeholders, including start-ups developing tourism opportunities and digital tools, officers in charge of EU programmes and craftsmen representatives.

From 16.00 to 17.30 three rooms with different interests and stakes, will be accessible to you.

Room 1 - Auditorium: developing an innovative business model

Introduction

(See: bio p.7)

Jurgen TACK

Presentation of the toolbox for owners: How can I develop an innovative business

model in heritage houses?

! Two opportunities to follow this presentation : 16.00 and 16.45

Heritage houses owners/managers

François & Birgit de BOISSEZON, Historic house owner-manager, Domaine de Miravel

François & Birgit de Boissezon are the owners of an ancient miller and guest house

which has been restored to XXIst century standards to welcome groups of 12-36

persons for holidays or training, seminars and workshops (professional retreats,

music, yoga, nature and health, hiking etc.). They care for people, heritage and

nature and conduct activities according to sustainable development principles.

Domaine de Miravel carries labels of the Regional Nature Park and of the Green Key.

Jakob LEIDEKKER, Historic house manager, Hoge Veluwe National Park

Jakob Leidekker is head of operations at the Hoge Veluwe National Park since 2004.

De Hoge Veluwe Park attracts over 600.000 visitors annually. They have to constantly

balance the interests, between humans and animals, between culture and nature. It

is a subtle and fascinating responsibility. Jakob also leads the Snapshot Hoge Veluwe

project, which studies wild animals in the park.

Ghislain d’URSEL, former President of European Historic Houses, Historic house

owner-manager, Hex

Ghislain d’Ursel is owner of Hex Castle, which has been in the same family for 250

years. In the last 40 years, the family has developed several activities in order to

make it financially sustainable, but with respect for its privacy and for the exceptional

heritage and environmental value of the estate. There is an increasing demand for

visiting and sharing cultural and gardening experiences. Therefore, they organise

plants shows, children’s activities, cultural events, walking trails, etc. very much

appreciated by the local population as well as by visitors across the borders.

MEET THE STAKEHOLDERS

11

Room 2 - financing heritage houses project

Introduction

(See: bio p.5)

(See: bio p.8)

Eveline DURINCK and Isabelle De VOLDERE: Presentation of the EU Funding guide for family-

owned heritage house owners

! Two opportunities to follow this presentation:

16.00 and 16.45

Stands with various funding opportunities

Creative Europe is the European Commission’s framework program for support

to the culture and audiovisual sectors. It aims to enable the sectors to reach their

economic potential, contributing to sustainable growth, jobs, and social

cohesion. It also contributes to safeguarding cultural and linguistic diversity.

Erasmus+ is the EU's program to support education, training, youth and sport in

Europe. Its budget of €14.7 billion will provide opportunities for over 4 million

Europeans to study, train, and gain experience abroad.

The European Agricultural Fund for Rural Development (EAFRD) is the funding

instrument of the second pillar of the EU’s Common Agricultural Policy (CAP) and

it is one of the European Structural and Investment Funds (ESIF). The EAFRD aims

at strengthening the EU’s agriculture, agri-food and forestry sectors, as well as

rural areas in general.

Dartagnans is a start-up which became rapidly one of the leading firms involved

in the preservation of cultural heritage in France. The crowdfunding platform is

exclusively dedicated to the conservation of heritage, art and culture. Their

ambition? Help the actors of the cultural and artistic sector to have access to

finance through digitalisation and to guide them to modernise the historical

approach.

MEET THE STAKEHOLDERS

12

Room 3 - Finding the right partner

1/ Developing tourism

A Private View of Italy and Europe encourages guests to appreciate the life of historic

palaces and villas and allows them to discover the inaccessible treasures that are

hidden behind closed doors, organizing luncheons, dinners and taking care also of any

aspect of the tours. Inspired by the XVIIIth century Grand Tour, art historian Stefano

Aluffi-Pentini founded A Private View of Italy and Europe in 1996.

Patrivia was founded in 2016 by two heritage lovers. It is a platform to discover, plan

and book all your cultural visits throughout France and Belgium. Gathering

monuments and cultural sites, public or private and open to the visitors. Patrivia

participates in the promotion of heritage by giving it increased visibility and allowing

visitors to buy their tickets online.

Histovery accompanies you in the digital transition of your cultural site. Their

ambition: to revolutionize the visitor experience. The HistoPad, their augmented visit

solution, enables the general public to rediscover the wealth of cultural heritage via

interactive technologies which are spectacular and accessible to all, in perfect

compliance with scientific and historical knowledge.

Bienvenue au Château, is an association of over 100 family chateaux in France with

29 years of experience in providing accommodation (B&B). The aim of the association

is to help protect and enhance family châteaux, manor houses and historic homes in

France through the provision of accommodation for paying guests, with a personal

touch. They are currently working with Hidden Ireland (hiddenireland.com) and

Kastelen, historische Buitenplaatsen en Landgoederen (sKBL.nl) to develop the B&B

sector in family properties across the European Union.

The Welcoming Estates Website was created to encourage members of the Historic

Houses Associations and Friends of the Countryside to display their European estate

on an attractive, informative and user-friendly website. This allows estates to open

up and market their facilities to a targeted audience and so bring life to the

countryside and contribute to the income of the estate.

2/ Working with Craftsmen & Artists

Mad’In Europe uses digital innovation to connect European professionals in the

areas of cultural heritage conservation-restoration and fine crafts, to raise

awareness about the value of their know-how and to encourage the transmission

of skills to future generations. Its portal https://madineurope.eu is connecting

more than 1,800 European professionals to an international audience made of

architects, historic houses owners, designers, private consumers, etc.

Le Dimore del Quartetto enhances young professional string quartets and historic

houses in a sharing economy. When quartets have concerts or classes far from their

homes, they are hosted in historic houses in exchange for concerts. They also

organise tailor-made private concerts and touristic itineraries linking concerts and

experiences in historic houses.

MEET THE STAKEHOLDERS

13

3/ Creating Synergies among projects & organisations

Innocastle: Historic houses and estates have the potential to stimulate

development and innovation within European regions. However, this requires a

shift in governance and support. Innocastle aims to improve four European policy

instruments which directly affect these domains in order to turn them into drivers

for employment, education and improve quality of life. The partnership of

Innocastle consists of four European regions and one knowledge partner, the

National Trust.

Erfgoed & Visie is an architecture and consultancy firm active in the restoration

sector. They support clients in the supervision of a restoration or in the process of

your restoration and / or the process of repurposing buildings. They have an

extensive experience in creating historical and technical studies and also in

managing plans for the architectural aspects of your property. Landmax is a

consultancy firm for forest and nature management. While Erfgoed & Visie takes

care of the architectural part, Landmax focuses on research and management of

all landscape aspects of your domain.

Artists in Architecture: Re-Activating Modern European Houses is an

interdisciplinary project that is based on the idea that temporary use through

artistic interventions in cultural heritage buildings is an essential method to

evaluate a future conservation or restoration approach. It also defines future uses

for the reactivation of an essential component of European cultural heritage.

European Family Businesses promotes the growth and continuity of family

businesses in Europe, through a European project based on freedom, shared

values, the rule of law, prosperity and social justice. EFB was created in 1997 and

is the EU federation of national associations representing long-term family-owned

enterprises.

The European Landowners’ Organization (ELO), created in 1972, is a unique

federation of national and regional associations from the 28 EU Member States and

beyond, which represents the interests of landowners, land managers and rural

entrepreneurs at the European political level.

The European Historic Houses (EHH) is a European federation of 24 national

associations representing the interests of private owners of historic houses and

gardens to the European institutions.

MAP OF THE VENUE

14

Room 1

AUDITORIUM

Room 3 Room 2

Entrance

Catering

ROOM 2: FINANCING

HERITAGE HOUSES

PROJECT

ROOM 3: FINDING

THE RIGHT PARTNER

ROOM 1: CONFERENCE

AND MEET STAKEHOLDERS

DEVELOPING AN

INNOVATIVE BUSINESS

MODEL

Exchange & Innovate

Who are we?

European Landowners’ Organization (ELO)

ELO is a unique federation of national associations

which represents the interests of landowners, land and

forest managers and rural entrepreneurs at the

European level. Its goal is to defend and promote rural

development, cultural landscape preservation,

sustainable estate management, natural heritage

promotion, protection of the environment, renewable

energies and responsible use of natural resources.

European Historic Houses Association (EHH)

The European Historic Houses Association is a European

federation of 24 national associations representing the

interests of private owners of historic houses and

gardens to the European institutions. Its aims also cover

acting as a platform sharing best-practices among our

members, building networks of owners of historic

houses, and raising awareness on the important

contribution of owners of historic houses to the

preservation of our common heritage.

IDEA Consult

IDEA Consult has over 10 years of experience with

working in the fields of culture, arts, heritage and

creative sectors. IDEA Consult has extensive expertise in

research and policy advice, as well as in strategic

coaching of cultural organisations, including cultural

heritage sites.

Visit the Website https://www.europeanlandowners.org/heritage-

houses-for-europe/ for more information on the Study, support

documents and tools.