tableau mmmf.pdf

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 Copyright © 200 3-2010 Tableau Software, Incorporated and its licensors. All rights reserved. Patents pending. Tableau So ftware, the Tableau Software logo , Visual Analysis for Databases, and VizQL are either registered trademarks or trademarks of T ableau Software, Incorporated in the United States and/or other countries. Introduction to Tableau Desktop Jock D. Mackinlay  [email protected]

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  • Copyright 2003-2010 Tableau Software, Incorporated and its licensors. All rights reserved. Patents pending. Tableau Software, the Tableau Software logo, Visual Analysis for Databases, and VizQL are either registered trademarks or trademarks of Tableau Software, Incorporated in the United States and/or other countries.

    Introduction to Tableau Desktop

    Jock D. [email protected]

  • Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

    Databases: A Success Story 1960s: Many approaches

    Niche applications

    High costs

    1970s: Relational databases emerge as a standard

    Rows of data organized into normalized tables

    High-level query language (SQL)

    Support parallel, transactional queries

    1980s: Widespread adoption of OLTP technology

    Reprinted with the permission of The Nasdaq Stock Market, Inc. Photo credit: Peter Aaron/Esto

  • Databases: A Success Story 1990s: Data warehousing enables analytic reporting

    Dimensional modeling and star schemas

    Multidimensional cubes & MDX

    2000s: Ad hoc queries become mainstream

    Data warehouse appliances

    Column stores

    In-memory databases

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • Visual Interfaces: Another Success 1981: Xerox Star

    From www.digibarn.com

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • UnifiedNeed to be able to change both the data and the view:

    versus

    Traditional Reporting ToolsQuery many times and then generate a summary graph.

    Traditional Visualization ToolsQuery once and then iterate on the presentation of the data.

    Visual AnalysisIteratively change both to find the perfect view.

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • VizQL: Specifies Queries and Views

    Compiles into multiple query languages

    Generates many view types

    Supports an intuitive drag and drop interface

    VizQL

    Query Data Interpreter Visual Interpreter View

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • Cycle of Visual AnalysisAn unpredictable and cyclical process of

    question-and-answer involving many tasks:

    Discovering structure

    Finding patterns and outliers

    Deriving causal relationships

    etc.

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • The Cycle of Visual Analysis

    Data Modeling

    Visual AnalysisSharing

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • Typical Data

    Dimensions Measures

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

  • Copyright 2003-2010 Tableau Software, Incorporated and its licensors. All rights reserved. Patents pending. Tableau Software, the Tableau Software logo, Visual Analysis for Databases, and VizQL are either registered trademarks or trademarks of Tableau Software, Incorporated in the United States and/or other countries.

    Tableau Demo

  • More Information Tableau is hiring

    Seattle, WA

    San Mateo, CA

    Help menu in application

    Sample workbooks

    Links to help topics, community center, and video tours

    Web site www.tableausoftware.com

    Learning center + training

    Community center + support

    Database drivers

    Email

    [email protected]

    Copyright 2003-2010 Tableau Software, Incorporated and its licensors.

    http://www.tableausoftware.com/mailto:[email protected]