tablet growth= more rapid than smartphones, ipad=~3x iphone growth
TRANSCRIPT
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Tablet Growth=More Rapid than Smartphones, iPad=~3x iPhone Growth
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Most used computing device
Business Insider iPad Usage Survey 2012
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Tablet Shipments=Surpassed Desktop PC’s & Notebooks in Q4:12, <3 Years from Intro
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iOS Android
New problems
iOS has never supported Flash and as of August 2012, Adobe stopped development on Flash for Android
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New problems
Because Apple restricts the IDFA to native apps, the only comprehensive approach to intelligent browser delivery and engagement measurement is through fingerprinting
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Desktop usage peaks at work
Tablet usage peaks during leisure time
OPA: A Portrait of Today’s Tablet User Wave II, June 2012
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Responsive Design is a great FIRST Step
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The Most Lean-Forward Publishers
• Present content specific to each device
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