tablet purchase intentions survey november 2012
DESCRIPTION
Tablet Purchase Intentions for 2012TRANSCRIPT
Tablet Purchase Intentions SurveyNovember 2012
I / Survey Questions
Survey Questions1. The holiday season is just around the corner, do you plan to purchase a tablet?
Yes or No2. What brand of tablet will, or would, you purchase?
Apple (iPad) or Amazon (Kindle) or Samsung (Galaxy Tab) or Blackberry (Playbook) orMicrosoft (Surface) or Google (Nexus 7) or Other
3. For who will, or would, you purchase a tablet for, primarily?Myself or Spouse/Significant Other or Parent or Child or Sibling or Other Family or Friend
4. If you are purchasing a tablet this season, when do you plan to? If you are not, when would you plan to?
Within the next two weeks or In the next month or Before Christmas orImmediately after Christmas or Next year in 2013
5. What feature is the most important to your purchase decision when it comes to a tablet?Brand Name or Price or Operating System or App Selection or Screen Size or Battery Life or3G/4G/WiMax or GPS or Accessories
6. Gender: Male or Female7. Age: <18 or 18-25 or 26-35 or 36-55 or >55
II / United States Results
OverviewPurpose: Tablet SurveyPlatform: Vuclip WAPTarget: All Users, United StatesStart Date: November 7th 00:00:00End Date: November 16th 00:00:00Duration: 9 Days/216 HoursResponses: 20,435 Unique respondentsLength: 7 Questions, 37 ChoicesResponse Rate: 2,270/Day
82%
18%
Gender
MaleFemale
12%
52%
24%
8%
3%Age
Under 1818 to 2526 to 3536 to 55Over 55
Intention“The holiday season is just around the corner, do you plan to purchase a tablet?”
Yes74%
No26%
Yes76%
No24%
Yes76%
No24%
Women Men
Brand“What brand of tablet will, or would, you purchase?”
29%
3%22%
15%4%
10%
16%Apple (iPad)
Amazon (Kindle)
Samsung (Galaxy Tab)
Blackberry (Playbook)
Microsoft (Surface)
Google (Nexus 7)
Other
23%
6%
19%15%
5%13%
20%30%
3%23%
15%4%
10%
16%
Women Men
Recipient“For who will, or would, you purchase a tablet for, primarily?”
62%7%
6%
4%2% 6%
13%Myself Spouse/SO
Parent Child
Sibling Other Family
Friend
45%
10%8%
5%4%
12%
16%
66%6%
6%
3%
2%
5%
12%
Women Men
Timing“If you are purchasing a tablet this season, when do you plan to? If you are not, when would you plan to?”
32%
10%
16%
10%
33% Within the next two weeks
In the next month
Before Christmas
After Christmas
Next year in 2013
25%
10%
18%13%
34% 33%
12%15%
9%
32%
Women Men
Features“What feature is the most important to your purchase decision when it comes to a tablet?”
26%
10%
12%
9%7%
5%
20%
7% 5%Brand Name
Price
Operating System
App Selection
Screen Size
Battery Life
3G/4G/WiMax
GPS
Accessories
18%
13%
10%
9%9%5%
20%
10%
6%
28%
10%
12%9%6%
5%
19%
7%
5%
Women Men
III / Administration
12
Administration
Target: English Lead Markets (6 Countries*)Language: EnglishVehicle: WAPPlatform: All Handsets, Except iOS (HTML5)Insertion: Third Playback Page
* Australia, Canada, Ireland, New Zealand, United Kingdom, United States
Surveys [at] vuclip.com
Vuclip / 1551 McCarthy Boulevard, Suite 213 Milpitas, CA 95035