tabs 2010
TRANSCRIPT
Social Media MarketingTwitter, Facebook, Video & Live Streaming
Tuesday, December 7, 2010
Social Media MarketingTwitter, Facebook, Video & Live Streaming
Things we learned the hard way...
^
Tuesday, December 7, 2010
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Will McCullochDirector of Communications
@willmcculloch11
Hans MundahlDirector of Tech Integration
@hmundahl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
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hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
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hl
Tuesday, December 7, 2010
@willm
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och1
1
@hm
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Tuesday, December 7, 2010
@willm
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1
@hm
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hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
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hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
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hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
486
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
486 669Spelling Bee (Video)
Habitat ‘09 (Video)China #1 (Slideshow)
China #2 (Slideshow)MLK ‘09 (Video)
China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
486 669798Spelling Bee (Video)
Habitat ‘09 (Video)China #1 (Slideshow)
China #2 (Slideshow)MLK ‘09 (Video)
China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
486 669798
1710
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
486 669798
1710
5806
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
1750
3500
5250
7000
486 669798
1710
5806
6381
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
@willm
cculloc
h11
@hm
unda
hl
Media on newhampton.org
Tuesday, December 7, 2010
0
37500
75000
112500
150000
486669
7981710 5806
6381
118000
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
Homepage Player
Media on newhampton.org
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
0
37500
75000
112500
150000
486669
7981710 5806
6381
118000
Spelling Bee (Video)Habitat ‘09 (Video)
China #1 (Slideshow)China #2 (Slideshow)
MLK ‘09 (Video)China #3 (Video)
Homepage Player
Media on newhampton.org
@willm
cculloc
h11
@hm
unda
hl
• Put your best media
on top & leave it there
• It doesn’t have to be
expensive• Under 3 minutes
• Find a formula and
stick with it•Make it timeless
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Targeted Facebook Ads
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Targeted Facebook Ads
• Target geographically
• Custom landing page
• Increase daily limit for
adults• Track visits on school
site & elsewhere
Tuesday, December 7, 2010
Web Site Unique Visitors
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
• Start small and easy
• Pick a big (free) provider• Find your audience
• Provide additional content• Listen & interact
• Involve others
Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
“New Hampton, Fair New Hampton”Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
“New Hampton, Fair New Hampton”Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
“New Hampton, Fair New Hampton”Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
• Twitter holds everything
together
• Define an audience
• Educate your audience
“New Hampton, Fair New Hampton”Tuesday, December 7, 2010
@willm
cculloc
h11
@hm
unda
hl
Tuesday, December 7, 2010