tactics & timing acknowledgements originally adapted from the work of marshall ganz of harvard...
DESCRIPTION
ACKNOWLEDGEMENTS Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the New Organizing Institute with the help of many dedicated partners. Presentation designed by KristenTRANSCRIPT
TACTICS & TIMING
ACKNOWLEDGEMENTS
Originally adapted from the work of Marshall Ganz of Harvard University. Modified by the
New Organizing Institute with the help of many dedicated partners.
Presentation designed by Kristen Dore(@Kristendore)
Strategy
Tactics
Tactic
GOAL
Tactic
So, how do you create tactics that will help you reach your
GOAL
1. 2. 3.
DESIGN YOUR TACTICSto fit the following criteria...
1.Goal
DESIGN YOUR TACTICS
STRATEGIC
1.Goal
DESIGN YOUR TACTICS
2.
STRATEGIC
STRENGTHENS YOUR ORGANIZATION
1.Goal
DESIGN YOUR TACTICS
2.
STRATEGIC
STRENGTHENS YOUR ORGANIZATION
DEVELOPS INDIVIDUALS
Strategic
Strengthens the Organization
Develops Individuals
Sweet Spot
CASE STUDY: OPRAH RALLY
DID THE RALLY HIT THE SWEET SPOT?Strategic
Strengthens the Organization
Develops Individuals
Sweet Spot
TEAM WORK
Set goals
Review your theory of change
Select your tactic
Make it sweet
Set an action plan
1. Review your Theory of Change
IF: THEN:
PetitionOne basic way to get your message heard is to have supporters sign a petition about a certain issue.
BoycottA boycott is a very effective way of targeting companies or businesses that are prohibiting you from reaching your goal. Boycotts can take many forms, but involve avoiding purchasing goods or services from a business, and encouraging others to do the same.
Road tourUsing caravans or road tours to spread the word about your issue is relatively resource-intensive, but they can be very rewarding.
Education
Choose Tactic
3. Make your tactic sweet
Strategic
Strengthens Organization Develops Individuals
Sweet Spot
4. Set Goals
GOAL
5. Create an Action Plan
TEAM WORK
Tell your story to the group and get feedback
Intros, Timekeeper, Norms
Facilitator tells their story of self
Silently develop your story