tacvb annual conference best (& worst) practices fort worth … · 2018. 10. 4. · best (&...
TRANSCRIPT
Fort Worth CVB
Sports Tourism/Venue Study
TACVB Annual Conference
Best (& Worst) Practices
In Sports Tourism Marketing
August 15, 2018
Themes
1. Incubating/Creating Events
Sports Tourism - Top Ten Trends 2017/18
2. Rebranding
3. C-Level Change
4. Enhanced Relationships
5. Performance Clauses
ThemesSports Tourism - Top Ten Trends 2017/18
6. Bricks and Mortar
7. Sports Service (Tomorrow)
8. Bounce/Emerging Sports
9. Community Engagement &
Non Traditional Partnerships
10. Technology
ThemesSports Tourism - Trends 2019 Preview…..
1. TIDs
2. Emerging Sports
3. Revamps
4. Oversight
5. Relocations
ThemesWorst Practices
1. Creating a “brand” without a plan.
2. Adding “Sports Sales” to staff titles.
3. “The Funnel” approach.
4. Disregarding community.
5. Putting room nights ahead of the event.
ThemesWorst Practices
1. Creating a “brand” without a plan.
2. Adding “Sports Sales” to staff titles.
3. “The Funnel” approach.
4. Disregarding community.
5. Putting room nights ahead of the event.
ThemesWorst Practices
1. Creating a “brand” without a plan.
2. Adding “Sports Sales” to staff titles.
3. “The Funnel” approach.
4. Disregarding community.
5. Putting room nights ahead of the event.
ThemesThe “Big Idea”
Who is in charge of
innovation toward business
development?
EVERYONE
Thank you for your time!
Thank you for your time!
Jon Schmieder
tinyletter.com/JonSchmieder