tads telecom summit apidaze luis quina
DESCRIPTION
Luis Quina, COO Apidaze, presentation given in the Telecom Summit at TADS on 'Enterprise Case Study: Using APIDAZE to Embed Telecoms in Business ProcessesTRANSCRIPT
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simplicity
performance
ROI
pay as you go Bangkok, Impact Forum 22 November 2013
Luis B.QUINA, Co-Founder & COO
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Cloud communications REST API
100% Made for Developers
Voice, SMS & WebRTC
DIDs available in 50 countries, 4000
cities
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APIDAZE: Facts & Figures
Luis Quina COO
Founders
Philippe Sultan CTO
Founded in March 2013, team working together since 2010 (500+ b2b customers managed)
Richard Lalande CEO Co-Founder of SFR
Our “DNA”: Software, Telco, SIP, Enterprise Telecom, WebRTC, CRM + Lead Management,
Global
Currently: private beta with enterprise developers and integration partners, operations
running i
Developers : building the community focusing on France & Europe
Yves Weber CMO
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4.200 customers (leading advertisers)
Number 1 Affiliate Network in Europe (web & mobile)
90 million transactions a year
5 billion € sales generated through its affiliate network
How a leading European affiliate
network increased its revenue by 15%
Business model: Revenue share paid by Advertiser and split between Zanox, affiliate and Apidaze
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How to make the right investment choices without a precise
knowledge of ROI ?
BEFORE Apidaze…
Difficult to know the exact performance of
each leads channel with a limited number
of phone numbers !
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9
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Simplicity + Speed = « Cut +Paste »
CUT
PASTE
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1- A user clicks on a banner or an e-mail sent by the affiliate network
2 – When the user arrives on the landing page, the APIDAZE API script is called and a unique number is displayed and the campaign generated dynamically.
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www.apidaze.io
84 Avenue de la République 75010 Paris - France
Have a project, a prototype idea ? Please send a message to [email protected]
Ask for a free developer account: [email protected]
Co-organizer of the WebRTC Paris Meetup www.meetup.com/webrtc-paris/
TADS Sponsor, Bangkok, November 21-22
http://tadsummit.com/2013/