tag management solutions - best data ever (marketing festival 2014)
TRANSCRIPT
![Page 1: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/1.jpg)
Tag Management Solutions
BEST. DATA. EVER.
Simo Ahava (NetBooster) – Marketing Festival
![Page 2: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/2.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Q1: Why Should I Care?
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
TYPICAL (WATERFALL) PROCESS
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
THE BUSINESS OWNER / EXECUTIVE
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
THE MARKETER / NON-DEVELOPER
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
THE DEVELOPER / IT
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
SILOS
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
SILOS
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
SILOS
![Page 10: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/10.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
SILOS
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Marketing Festival 2014 | #mktfest | @SimoAhavaIdea Implementation Analysis Results
INEFFECTIVE, NON-ITERATIVE PROCESS
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Marketing Festival 2014 | #mktfest | @SimoAhava
Business Requireme
nt
Data Point(s
)
Measurable Goal
Ticket / Reques
t
Design
Develop Test
Publish
Approve
INEFFECTIVE, NON-ITERATIVE PROCESS
![Page 13: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/13.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Business Requireme
nt
Data Point(s
)
Measurable Goal
Ticket / Reques
t
Design
Develop Test
Publish
Approve
Marketer /Non-developer
Developer
INEFFECTIVE, NON-ITERATIVE PROCESS
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Marketing Festival 2014 | #mktfest | @SimoAhava
Business Req.
TMS &
Data Layer
Data Heave
n
INVOLVE EVERYONE AROUND DATA
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Marketing Festival 2014 | #mktfest | @SimoAhava
Business Req.
TMS &
Data Layer
Data Heave
n
Rinse & Repeat
AND MAKE IT AGILE!
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Marketing Festival 2014 | #mktfest | @SimoAhava
Silos and non-involvement lead to bad data quality
YOU SHOULD CARE BECAUSE
![Page 17: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/17.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Silos and non-involvement lead to bad data quality Bad data quality leads to misalignment of analytics
and business goals
YOU SHOULD CARE BECAUSE
![Page 18: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/18.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Silos and non-involvement lead to bad data quality Bad data quality leads to misalignment of analytics
and business goals Proper tools and processes improve data quality
YOU SHOULD CARE BECAUSE
![Page 19: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/19.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Q2: What Is ”Tag Management”
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Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
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Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
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Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
![Page 23: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/23.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
![Page 24: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/24.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
![Page 25: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/25.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
![Page 26: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/26.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
BEFORE
![Page 27: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/27.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
AFTER
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Marketing Festival 2014 | #mktfest | @SimoAhava
AFTER
Picard Layer
Kirk Layer
Data Layer
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Marketing Festival 2014 | #mktfest | @SimoAhava
AFTER
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Marketing Festival 2014 | #mktfest | @SimoAhava
Consolidation of marketing-related web development
TAG MANAGEMENT IS
![Page 31: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/31.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Consolidation of marketing-related web development A common terminology for all working with data
TAG MANAGEMENT IS
![Page 32: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/32.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Consolidation of marketing-related web development A common terminology for all working with data Fertile ground for agile growth in data organization
TAG MANAGEMENT IS
![Page 33: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/33.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Q3: What Is The Data Layer?
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Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 35: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/35.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 36: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/36.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 37: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/37.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 38: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/38.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 39: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/39.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 40: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/40.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 41: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/41.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITHOUT A DATA LAYER…
![Page 42: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/42.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITH A DATA LAYER…
![Page 43: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/43.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITH A DATA LAYER…
![Page 44: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/44.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Marketing Platform I
Marketing Platform II
Marketing Platform III
WITH A DATA LAYER…
![Page 45: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/45.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
A structured repository for all marketing data
DATA LAYER IS
![Page 46: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/46.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
A structured repository for all marketing data Dynamic and flexible
DATA LAYER IS
![Page 47: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/47.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
A structured repository for all marketing data Dynamic and flexible Platorm- and vendor-independent
DATA LAYER IS
![Page 48: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/48.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Q4: How Do You Do eCommerce With A TMS?
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Marketing Festival 2014 | #mktfest | @SimoAhava
You don't!
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<script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'transactionId' : '12345', 'transactionAffiliation' : 'MKTFEST', 'transactionTotal' : 9.99, 'transactionTax' : 1.32, 'transactionShipping' : 2.50, 'transactionProducts' : [{ 'sku' : 'WhenIGrowUp', 'name' : 'IWantToBe', 'category' : 'Avinash', 'price' : 5.50, 'quantity' : 1 },{ 'sku' : 'BEST', 'name' : 'CONFERENCE', 'category' : 'EVER', 'price' : 3.50, 'quantity' : 2 }] });</script><!-- Google Tag Manager Container Snippet Here -->
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<script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'transactionId' : '12345', 'transactionAffiliation' : 'MKTFEST', 'transactionTotal' : 9.99, 'transactionTax' : 1.32, 'transactionShipping' : 2.50, 'transactionProducts' : [{ 'sku' : 'WhenIGrowUp', 'name' : 'IWantToBe', 'category' : 'Avinash', 'price' : 5.50, 'quantity' : 1 },{ 'sku' : 'BEST', 'name' : 'CONFERENCE', 'category' : 'EVER', 'price' : 3.50, 'quantity' : 2 }] });</script><!-- Google Tag Manager Container Snippet Here -->
Triggers your eCommerce Transaction tag
![Page 52: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/52.jpg)
<script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'transactionId' : '12345', 'transactionAffiliation' : 'MKTFEST', 'transactionTotal' : 9.99, 'transactionTax' : 1.32, 'transactionShipping' : 2.50, 'transactionProducts' : [{ 'sku' : 'WhenIGrowUp', 'name' : 'IWantToBe', 'category' : 'Avinash', 'price' : 5.50, 'quantity' : 1 },{ 'sku' : 'BEST', 'name' : 'CONFERENCE', 'category' : 'EVER', 'price' : 3.50, 'quantity' : 2 }] });</script><!-- Google Tag Manager Container Snippet Here -->
Triggers your eCommerce Transaction tag
The dataLayer is written by your eCommerce platform or CMS!
![Page 53: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/53.jpg)
<html> <head> <title>MARKETING FESTIVAL RULES OK</title> <script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'transactionId' : '12345', 'transactionAffiliation' : 'MKTFEST', 'transactionTotal' : 9.99, 'transactionTax' : 1.32, 'transactionShipping' : 2.50, 'transactionProducts' : [{ 'sku' : 'WhenIGrowUp', 'name' : 'IWantToBe', 'category' : 'Avinash', 'price' : 5.50, 'quantity' : 1 },{ 'sku' : 'BEST', 'name' : 'CONFERENCE', 'category' : 'EVER', 'price' : 3.50, 'quantity' : 2 }] }); </script> </head> <body> <!-- Google Tag Manager Container Snippet Here --> </body></html>
1. eCommerce platform or CMS renders the page template…
![Page 54: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/54.jpg)
<script> window.dataLayer = window.dataLayer || []; dataLayer.push({ 'transactionId' : '12345', 'transactionAffiliation' : 'MKTFEST', 'transactionTotal' : 9.99, 'transactionTax' : 1.32, 'transactionShipping' : 2.50, 'transactionProducts' : [{ 'sku' : 'WhenIGrowUp', 'name' : 'IWantToBe', 'category' : 'Avinash', 'price' : 5.50, 'quantity' : 1 },{ 'sku' : 'BEST', 'name' : 'CONFERENCE', 'category' : 'EVER', 'price' : 3.50, 'quantity' : 2 }] });</script>
1. eCommerce platform or CMS renders the page template…
2. …and populates dataLayer with details about the transaction…
![Page 55: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/55.jpg)
1. eCommerce platform or CMS renders the page template…
2. …and populates dataLayer with details about the transaction…
3. …these details are then picked up by a tag in GTM…
![Page 56: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/56.jpg)
1. eCommerce platform or CMS renders the page template…
2. …and populates dataLayer with details about the transaction…
3. …these details are then picked up by a tag in GTM…
4. …which sends this data to Google Analytics
![Page 57: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/57.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Using the data layer
YOU ”DO” ECOMMERCE
![Page 58: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/58.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Using the data layer By observing and respecting structural requirements
YOU ”DO” ECOMMERCE
![Page 59: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/59.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Using the data layer By observing and respecting structural requirements With the developer and marketer working together
YOU ”DO” ECOMMERCE
![Page 60: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/60.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Q5: Why Don't The Auto-Event Listeners Work?
![Page 61: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/61.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM's form submit handler
![Page 62: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/62.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
![Page 63: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/63.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
![Page 64: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/64.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
![Page 65: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/65.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
![Page 66: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/66.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
![Page 67: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/67.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
return falseJS
![Page 68: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/68.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
return falseJS
![Page 69: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/69.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
return falseJS
![Page 70: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/70.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATIONHTML
HEAD
BODY
ARTICLE
DIV
DIV
FORM
GTM
submit()
return falseJS
X
X
X
![Page 71: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/71.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
SAMPLE FIX
$('a.toTop').on('click', function() { $('html, body') .animate({ scrollTop: $('#top').offset().top – 5 }, 500); return false; });
Binds a specific link click to scroll the screen to the top of the page
![Page 72: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/72.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
SAMPLE FIX
$('a.toTop').on('click', function() { $('html, body') .animate({ scrollTop: $('#top').offset().top – 5 }, 500); return false; });
Binds a specific link click to scroll the screen to the top of the page
![Page 73: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/73.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
SAMPLE FIX
$('a.toTop').on('click', function(e) { e.preventDefault(); $('html, body') .animate({ scrollTop: $('#top').offset().top – 5 }, 500); return false; });
Binds a specific link click to scroll the screen to the top of the page
![Page 74: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/74.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
GTM's listeners are primed on the document node
EVENT DELEGATION
![Page 75: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/75.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
GTM's listeners are primed on the document node For them to work, events must bubble / propagate
EVENT DELEGATION
![Page 76: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/76.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
EVENT DELEGATION
GTM's listeners are primed on the document node For them to work, events must bubble / propagate If events aren't captured, work with your developers
to find possible functions that stop propagation
![Page 77: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/77.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
Q6: What Tools Should I Use?
![Page 78: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/78.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
FOR MAPPING TAGS
Google Tag Assistant
http://goo.gl/qF6OQM
WASP.crawler
http://goo.gl/1fieUZ
![Page 79: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/79.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
FOR DEBUGGING HITS
GA Debugger
http://goo.gl/GmqodA
WASP.inspector
http://goo.gl/Tl9Nhi
![Page 80: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/80.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
FOR DEBUGGING GTM
GTM Sonar
http://goo.gl/NVmBhv
GTM Preview
http://tagmanager.google.com/
![Page 81: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/81.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
GTM TOOLS
http://www.gtmtools.com/
![Page 82: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/82.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
GTM TOOLS V2.0
![Page 83: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/83.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
FOR DOING AWESOME STUFF
![Page 84: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/84.jpg)
Marketing Festival 2014 | #mktfest | @SimoAhava
FOR DOING AWESOME STUFF
http://goo.gl/7wxHCD
![Page 85: Tag Management Solutions - Best Data Ever (Marketing Festival 2014)](https://reader035.vdocument.in/reader035/viewer/2022070520/58f9b3ad760da3da068bd890/html5/thumbnails/85.jpg)
Simo Ahava | NetBooster@SimoAhava
http://google.me/+SimoAhava
www.simoahava.comwww.netbooster.fi
THANK YOU!