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The top documents tagged [abcs of attitudes]
Tri component model of attitudes
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attitude
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LECTURE 5 Attitudes and Behaviour 1)Administration 2)What are attitudes? 3)Origin of attitudes 4)How do we measure attitudes? u Explicit versus implicit
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David Myers 11e Behavior and Attitudes ©2013 McGraw-Hill Companies 1
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Consumer Attitudes. Attitudes –Expressions of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some object; –in
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Attitudes Expressions of inner feelings that reflect whether a person is favorably or unfavorably predisposed to some object -- a brand, a brand name,
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Measurement To collect data, you need to have something to measure Measurement is the process of assigning numbers or scores to characteristics or attributes
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Consumer Attitudes
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