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The top documents tagged [bt strategy]
L&p presentation
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Behavioral Targeting and Dynamic Content creation
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How can Behavioral Targeting Help Online Advertising? Yan et. al. 2009 October 23, 2014 Sam Hewitt
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Harini Sridharan Stephen Duraski. Behavioral Targeting (BT) is a technique that uses a user’s web-browsing behavior to determine which ads to display
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